CRM Specialist

CRM Specialist
Location: Hybrid (3 days in office – East Midlands)
Salary: £40,000
Job Type: Full-Time, Permanent
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup – helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:
Design and implement customer journeys and lifecycle campaigns
Build workflows, segmentation strategies, and lead scoring models
Collaborate with Sales and Marketing to improve conversion and retention
Launch in-life CRM initiatives and support Account-Based Marketing
Leverage data to drive performance and optimisation
Requirements:
2-3+ years CRM or marketing automation experience (HubSpot or similar)
Strong understanding of customer journey planning and campaign execution
Comfortable working independently in a strategic, hands-on role
Proactive, organised, and commercially minded
Apply now and reach out to the team!

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