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- Tasks: Lead CRM strategy and manage email marketing campaigns to enhance client engagement.
- Company: Join a dynamic consultancy driving digital transformation for major global brands.
- Benefits: Enjoy remote work, competitive salary, bonus eligibility, and generous leave days.
- Why this job: Shape customer experiences in a purpose-driven environment focused on growth and innovation.
- Qualifications: 5+ years in CRM roles, Salesforce expertise, and strong analytical skills required.
- Other info: Be part of an exciting transformation journey in a fast-growing organisation.
The predicted salary is between 55000 - 65000 £ per year.
We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.
The CRM & Salesforce Lead (B2B) will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.
The CRM & Salesforce Lead will:
- Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
- Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
- Partner with Sales and Content teams to deliver personalised, high-impact communications.
- Analyse campaign performance, applying insights to optimise future CRM strategies.
- Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.
The role requires:
- At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments.
- Deep technical expertise with Salesforce Experience Manager and/or Pardot.
- A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
- Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
- Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.
Benefits include:
- Salary between £55,000 - £65,000
- Discretionary annual bonus eligibility
- 25 days annual leave (FTE) plus 6 wellbeing days
- Pension scheme
- Remote working
- Access to an Employee Assistance Programme
- Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Apply now to take your career to the next level with a pioneering company.
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and Martech, especially focusing on Salesforce and Pardot. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM and marketing technology space. Engaging with industry peers can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlighting your hands-on experience with client segmentation and lifecycle marketing will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data insights to optimise campaigns in the past. Being able to articulate your test-and-learn mindset will resonate well with the hiring team.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and Martech roles. Emphasise your technical expertise with Salesforce and any specific achievements related to client engagement and data strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and digital transformation. Mention how your background aligns with the company's goals and how you can contribute to their CRM strategy.
Highlight Analytical Skills: In your application, be sure to mention your strong analytical skills and any experience you have with KPIs like engagement and CLTV growth. Provide examples of how you've used data insights to optimise marketing strategies.
Showcase Adaptability: Given the fast-paced nature of the role, include examples that demonstrate your ability to thrive in dynamic environments. Highlight any experiences where you've successfully managed evolving priorities or driven innovation.
How to prepare for a job interview at 3Search
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly Salesforce and Pardot. Be prepared to discuss specific projects where you've successfully implemented CRM strategies and how they impacted client engagement.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data insights to optimise marketing campaigns. Share examples of KPIs you've tracked and how your analysis led to improved outcomes.
✨Emphasise Collaboration
This position involves partnering with Sales and Content teams, so be sure to illustrate your ability to work collaboratively. Share experiences where teamwork led to successful project outcomes, especially in a fast-paced environment.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities in a dynamic setting. Think about challenges you've faced in previous roles and how you adapted your strategies to meet evolving priorities.
