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- Tasks: Lead business development and drive growth in a dynamic B2B events environment.
- Company: Join an established B2B events business known for its large-scale professional shows.
- Benefits: Enjoy a hybrid work model with opportunities for personal and professional growth.
- Why this job: Be part of a fast-paced culture that values innovation and high-performance teamwork.
- Qualifications: Proven B2B sales experience, especially in exhibitions or media, is essential.
- Other info: This role offers the chance to mentor a team while managing key client relationships.
The predicted salary is between 72000 - 100000 £ per year.
An established B2B events business is looking for a strategic and commercially minded Head of Business Development to drive growth across a portfolio of large-scale professional shows. This senior-level role is ideal for someone with a strong background in media or exhibition sales who thrives in a fast-paced environment and is comfortable leading high-value partnerships, securing new business, and shaping revenue strategies across multiple streams, including stand sales, sponsorship, and digital solutions.
The successful candidate will take ownership of sales leadership, team management, and long-term client development while contributing directly to commercial strategy, financial forecasting, and innovation across the group. They will be expected to manage their own sales pipeline while also mentoring the wider team, developing high-impact proposals, and ensuring performance metrics are consistently met. This role would suit someone highly motivated, with excellent negotiation skills, and a passion for identifying new opportunities and unlocking value in a competitive commercial landscape.
- Driving new business and managing high-value commercial partnerships across events, sponsorship, and digital solutions
- Leading and mentoring a sales team to exceed targets and maintain a high-performance culture
- Developing and executing commercial strategies based on market insight and client needs
- Managing key client relationships, including complex negotiations and long-term account growth
- Overseeing sales forecasting, CRM reporting, and cross-functional collaboration to support overall event delivery
Proven experience in B2B sales, ideally within exhibitions, events, or media, with a strong track record in both new business and account growth. Confident leading high-value commercial conversations, including sponsorship, stand space, and digital sales. Skilled in managing and motivating a sales team while contributing personally to revenue generation.
Sales Director (B2B) - Hybrid employer: SAVVY RECRUITMENT
Contact Detail:
SAVVY RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director (B2B) - Hybrid
✨Tip Number 1
Network strategically within the B2B events industry. Attend relevant trade shows, conferences, and networking events to connect with key players and decision-makers. Building relationships in this space can lead to valuable insights and potential referrals.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed sales teams in the past. Highlight specific instances where your mentorship has led to improved performance or exceeded targets, as this will resonate well with our expectations for the role.
✨Tip Number 3
Familiarise yourself with our portfolio of events and understand the unique selling points of each. This knowledge will not only help you in interviews but also demonstrate your genuine interest in our business and your ability to contribute to our commercial strategies.
✨Tip Number 4
Prepare to discuss your approach to developing high-impact proposals. Think about how you can tailor solutions to meet client needs and drive revenue across various streams, as this is a crucial aspect of the Sales Director role at StudySmarter.
We think you need these skills to ace Sales Director (B2B) - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B sales, particularly within exhibitions or events. Emphasise your achievements in driving growth and managing high-value partnerships.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and the company. Discuss how your background aligns with their needs, focusing on your strategic mindset and negotiation skills.
Showcase Relevant Experience: When detailing your work history, focus on specific examples where you successfully led a sales team, developed commercial strategies, or secured new business. Use metrics to quantify your success.
Highlight Leadership Skills: Since this role involves mentoring a sales team, be sure to mention any leadership experience you have. Discuss how you've motivated teams to exceed targets and foster a high-performance culture.
How to prepare for a job interview at SAVVY RECRUITMENT
✨Showcase Your Strategic Mindset
As a Sales Director, you'll need to demonstrate your ability to develop and execute commercial strategies. Prepare examples of how you've successfully driven growth in previous roles, particularly in B2B environments, and be ready to discuss your approach to market insights and client needs.
✨Highlight Your Leadership Skills
This role involves leading and mentoring a sales team, so it's crucial to showcase your leadership experience. Share specific instances where you've motivated a team to exceed targets and fostered a high-performance culture, as well as how you handle team dynamics and individual development.
✨Prepare for Complex Negotiations
Given the emphasis on managing high-value partnerships and complex negotiations, be prepared to discuss your negotiation tactics. Bring examples of successful deals you've closed, especially those involving sponsorships or digital solutions, and explain how you navigated challenges during the process.
✨Demonstrate Your Passion for New Opportunities
The ideal candidate is someone who thrives on identifying new opportunities. Be ready to talk about how you've unlocked value in competitive landscapes and share your insights on emerging trends in the B2B events sector that could benefit the company.
