Search Engine Optimization Executive

Central Employment are working with an established Digital Creative Agency, as they look to appoint a SEO Executive (Technical/Content).

SEO Executive:

The ideal candidate should have a strong understanding of the search engine landscape, with the ability to develop and implement effective campaigns, as well as drive link-building initiatives to improve organic search rankings.

Responsibilities:

• Build and maintain strong relationships with clients, understanding their needs, and delivering tailored SEM strategies to achieve their goals and drive results
• Plan, execute and monitor SEM campaigns across various search engines and platforms
• Conduct keyword research and analysis to identify relevant search terms and opportunities for optimisation
• Optimise ad copy and landing pages for maximum click-through and conversion rates
• Perform link audits and analysis to identify and resolve potential issues with client link profiles
• Conduct regular audits of our website to identify technical issues that may affect search engine rankings
• Develop and implement strategies for optimising website structure, page speed, and other technical aspects of SEO
• Work with developers to ensure that website code is optimised for search engines and that best practices are followed
• Monitor website performance metrics and use data to make data-driven decisions
• Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
• Collaborate with other members of the marketing team to integrate multi-disciplinary initiatives with other marketing channels (e.g. social media, content marketing, etc.)

SEO Executive experience:

• 2 years’ experience ideally within an agency environment
• Experience in SEM and SEO
• Experience in a client facing role
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Experience with SEO tools such as Screaming Frog, Moz, SEMrush, and Google Analytics
• Knowledge of HTML, CSS, and other web development technologies is a plus