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For Companies At a Glance
- Tasks: Lead paid media strategies and manage campaigns on Google Ads and LinkedIn.
- Company: Join a fast-growing global agency supporting top brands in finance, legal, and software.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Step up your career with strategic involvement and hands-on campaign management in a dynamic environment.
- Qualifications: 2+ years in paid media, strong analytical skills, and experience with B2B clients required.
- Other info: Sphere Digital Recruitment promotes equal opportunities and welcomes diverse applicants.
The predicted salary is between 32000 - 48000 £ per year.
The Company
I am currently working with a fast growing global agency group that supports brands across professional services including finance, legal, and software across the UK, Dubai, and US. The business is experiencing high growth and has doubled in size over the last 12 months. They are currently expanding their marketing team and are looking for a Paid Media Manager with experience in Google Ads and ideally LinkedIn as well. The ideal candidate for this role will have experience working with B2B clients.
This is a great opportunity for a current SAE that is looking to step up with more involvement in strategy and planning, while also still being very activation focused.
The Job
- Strategy Development: Develop comprehensive paid media strategies aligned with our goals and target audience behaviour, utilising platforms such as Google Ads and LinkedIn Ads predominantly.
- Campaign Management: Plan, implement, and optimise paid media campaigns across multiple channels.
- Performance Analysis: Monitor campaign performance metrics, analyse data, and provide actionable insights and recommendations to improve campaign effectiveness and drive continuous optimisation.
- Budget Management: Manage campaign budgets effectively, allocate resources efficiently, and optimise spending to achieve maximum return on investment.
- Collaboration: Work closely with the Marketing Manager to align paid media strategies with overall marketing objectives and ensure cohesive campaign execution with input from creative and content.
- Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in paid media advertising, and incorporate relevant insights into campaign strategies.
Requirements:
- 2+ years proven experience in developing and managing paid media campaigns across various platforms, preferably within an agency environment.
- In-depth knowledge of digital advertising platforms including Google Ads, LinkedIn Ads, etc. with significant experience in Google Search in particular.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Excellent communication and presentation skills, with the ability to articulate ideas clearly and concisely.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Google Ads and other relevant certifications are a plus.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager - B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B paid media advertising. Understanding what works in your industry can give you an edge during interviews, as you'll be able to discuss relevant strategies and insights.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience with Google Ads and LinkedIn Ads. Engaging with others in the field can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to optimise performance and manage budgets effectively.
✨Tip Number 4
Stay updated on the latest features and tools offered by Google Ads and LinkedIn Ads. Being knowledgeable about new functionalities can set you apart from other candidates and show your commitment to continuous learning.
We think you need these skills to ace Paid Media Manager - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads and LinkedIn Ads, as well as any B2B campaign management you've done. Use specific examples to demonstrate your skills in strategy development and performance analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for paid media and your understanding of the role. Mention how your previous experiences align with the responsibilities outlined in the job description, particularly in managing budgets and collaborating with marketing teams.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive campaign success. Highlight any tools or methodologies you’ve employed to monitor and optimise campaign performance.
Highlight Continuous Learning: Mention any relevant certifications or courses you've completed, especially those related to Google Ads or digital marketing. This shows your commitment to staying updated with industry trends and best practices, which is crucial for this role.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your Analytical Skills
As a Paid Media Manager, you'll need to demonstrate strong analytical abilities. Be prepared to discuss specific examples of how you've interpreted data sets in previous roles and the actionable insights you derived from them.
✨Familiarise Yourself with B2B Strategies
Since this role focuses on B2B clients, make sure you understand the nuances of B2B marketing. Research successful B2B campaigns and be ready to share your thoughts on what makes them effective.
✨Prepare for Campaign Management Questions
Expect questions about your experience in planning, implementing, and optimising paid media campaigns. Have examples ready that highlight your ability to manage multiple projects and budgets effectively.
✨Stay Updated on Industry Trends
The digital advertising landscape is always evolving. Show your enthusiasm for the industry by discussing recent trends or technologies you've come across and how they could impact paid media strategies.
