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- Tasks: Manage and grow our UK social media channels with engaging content.
- Company: Join Kendamil, the UK's fastest-growing baby brand redefining early childhood nutrition.
- Benefits: Enjoy remote work, 33 days holiday, free gym membership, and a pension scheme.
- Why this job: Be part of a passionate team making a real impact in infant nutrition.
- Qualifications: 4+ years in social media and marketing for consumer goods; creative content skills required.
- Other info: Collaborate with a young, dynamic team and lead exciting projects.
The predicted salary is between 24000 - 40000 £ per year.
Join the UK’s fastest-growing baby brand and the top organic formula in the UK. At Kendamil, we’re more than just a baby formula company — we’re redefining early childhood nutrition. Recognised by the Financial Times as one of the UK’s fastest-growing businesses and featured on Bain’s Insurgent Challenger Brand list for two consecutive years, Kendamil is leading the way in premium infant nutrition. Our award-winning product range has earned accolades from Mother&Baby, MadeForMums, The Grocer, and Monde Selection, with multiple Gold awards for outstanding quality. As the only British-made formula brand, we take pride in being an independent, family-owned company that partners with thousands of British dairy farms. Our mission is to make high-quality nutrition accessible for all families — and you can now find our products in over 10,000 stores across the UK and in 42 countries worldwide.
We’re looking for an experienced Social Media Manager with a proven ability to grow brand presence and engage communities. In this exciting role, you will take full ownership of our UK organic social media channels, driving brand growth and engagement from start to finish. You will create and execute a content strategy that is both innovative and customer-focused, using social insights to ensure everything you do aligns with our business goals. With your keen eye on social trends, you’ll craft content that stands out, resonates with our audience, and keeps our brands fresh and relevant. As the in-house expert, you’ll be constantly bringing new ideas to the table and helping elevate our brands in an ever-evolving social media landscape.
- Own the planning and execution of U.K. brands’ social content calendars, aligning with insights, trends, and business objectives to drive performance.
- Ideate and create engaging content, ensuring brand consistency across channels; collaborate with the marketing and design teams.
- Lead the creation and delivery of social videos and graphics, using video editing and graphic design tools, while managing external content creators when needed.
- Monitor social media KPIs, report on performance, and adapt content strategies based on insights.
- Stay on top of social trends, competitor insights, and new platform features, testing new formats to differentiate from competitors.
- Oversee brand reputation on social media, managing community interactions and collaborating with customer care to address product-related feedback.
- Build and nurture an engaged online community, working with influencers, creators, and ambassadors to increase brand visibility.
- Lead the social media executive and video content creator, ensuring smooth day-to-day operations.
- Collaborate with the wider team via platforms like Asana and Slack to align social media efforts with broader marketing initiatives.
4+ years of social and marketing experience in fast-growing consumer goods brands with proven success. Creative with a strong ability to capture and create content using tools like Canva, CapCut, and in-app editors. Innovative storyteller, able to create engaging content within brand guidelines.
Pay range and compensation package: The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers. 33 days holiday (incl. bank holidays), pro rata to start date and FTE. Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%. Free health cash plan. Free Gym Membership. Life Assurance at 2 x basic salary after 6 months of service. EAP Programme. Employee Referral Scheme.
We are committed to diversity and inclusivity.
Contact Detail:
Kendamil (Kendal Nutricare) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Virtual Social Media Manager
✨Tip Number 1
Familiarise yourself with Kendamil's brand values and mission. Understanding their commitment to high-quality nutrition and community engagement will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of current social media trends and how they can be applied to the baby product market. Prepare examples of successful campaigns you've managed that align with Kendamil's focus on innovation and customer engagement.
✨Tip Number 3
Network with professionals in the infant nutrition and consumer goods sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss your experience with specific social media tools mentioned in the job description, like Canva and CapCut. Being able to demonstrate your proficiency with these tools will set you apart from other candidates.
We think you need these skills to ace Virtual Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within consumer goods. Emphasise your achievements in growing brand presence and engaging communities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for early childhood nutrition and your understanding of Kendamil's mission. Mention specific strategies you would implement to enhance their social media presence.
Showcase Your Creativity: Include examples of your previous work, such as links to social media campaigns you've managed or content you've created. This will demonstrate your ability to craft engaging content and your familiarity with tools like Canva and CapCut.
Highlight Your Analytical Skills: Discuss your experience with monitoring social media KPIs and adapting strategies based on insights. This shows that you can not only create content but also measure its effectiveness and make data-driven decisions.
How to prepare for a job interview at Kendamil (Kendal Nutricare)
✨Know the Brand Inside Out
Before your interview, make sure you research Kendamil thoroughly. Understand their mission, values, and product range. Being able to discuss their unique position in the market and how they differentiate themselves from competitors will show your genuine interest and alignment with their goals.
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare examples of past campaigns you've led or content you've created that drove engagement. Be ready to discuss your thought process and how you stay ahead of social media trends, as this role requires innovative storytelling.
✨Demonstrate Data-Driven Decision Making
Kendamil values performance metrics, so be prepared to talk about how you've used social media KPIs to inform your strategies. Share specific instances where you've adapted content based on insights and the impact it had on brand growth.
✨Engagement and Community Building
Highlight your experience in building and nurturing online communities. Discuss how you've collaborated with influencers or managed community interactions in the past. This will show that you understand the importance of brand reputation and customer engagement in social media.
