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- Tasks: Drive online traffic and revenue through SEO content and PPC campaign management.
- Company: Join a reputable business with 65 years of experience in environmental and safety products.
- Benefits: Enjoy 33 days holiday, private health insurance, free gym, and subsidised café.
- Why this job: Gain valuable experience in a supportive environment focused on learning and development.
- Qualifications: Experience in managing PPC campaigns and strong written communication skills required.
- Other info: Work onsite in Blackpool with a well-resourced marketing team.
The predicted salary is between 25000 - 30000 £ per year.
Higher are a boutique recruitment agency specialising in the HR and Marketing professions. We are pleased to inform you of a new role that we are working on for one of our clients.
Position: Digital Marketing Executive (SEO & PPC Focus)
Salary: £25,000 - £30,000 depending on experience
Location: Blackpool (onsite)
What's the background? We're working with a long-established and highly successful business that has been designing and supplying innovative environmental and safety products for over 65 years. Their products are sold both in the UK and internationally, and they've built a reputation for quality, sustainability, and ethical practices. You'll be joining a well-resourced Marketing team at their Blackpool HQ, where you'll be supported with comprehensive training and a wide range of employee benefits (including a final salary pension, free onsite gym, and subsidised café).
What's the role? As a Digital Marketing Executive, you'll play a key role in helping to drive online traffic, visibility, and ultimately revenue. Your work will focus on optimising the performance of their website and B2B marketing efforts, particularly through SEO content creation and CPC/PPC campaign management (across Google and Bing). This isn't an agency or chaotic startup environment. You'll have the time and support to learn, develop, and do the job properly.
Key responsibilities:
- Write keyword-rich SEO content tailored to specific audiences across multiple websites
- Conduct keyword research to identify the best opportunities for traffic growth
- Manage and optimise PPC/CPC campaigns to drive performance and ROI
- Monitor the effectiveness of SEO and PPC strategies using tools like Google Analytics
- Stay up to date with the latest developments in SEO and paid media best practices
- Support B2B social media and content marketing efforts where needed
Who are we looking for?
- Experience managing CPC/PPC campaigns (e.g. Google Ads, Bing)
- Excellent written communication skills and an interest in content creation
- Strong analytical skills - you enjoy digging into data to spot trends and opportunities
- A good grasp of digital marketing tools and platforms
The package includes:
- 33 days holiday (rising to 38 with service)
- Buy/sell up to 5 days holiday each year
- Final salary pension scheme
- Private health insurance & life cover after qualifying period
- Subsidised onsite café and free gym
- Paid charity days and regular social activities
- At-cost EV charging points, and free parking
If you're looking for a well-rounded digital role in a secure, growing business that genuinely values its people - and you've got a flair for SEO and PPC - this could be a brilliant next step.
Digital Marketing Executive - SEO and PPC in Blackpool, Lancashire employer: Higher People
Contact Detail:
Higher People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - SEO and PPC in Blackpool, Lancashire
✨Tip Number 1
Familiarise yourself with the company's products and values. Since they focus on environmental and safety products, understanding their mission will help you align your marketing strategies with their brand ethos during interviews.
✨Tip Number 2
Brush up on your SEO and PPC skills by using real-world examples. Be prepared to discuss specific campaigns you've managed or optimised, as this will demonstrate your hands-on experience and analytical abilities.
✨Tip Number 3
Network with current or former employees of the company on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in SEO and PPC. Being able to discuss recent developments or changes in algorithms can show your passion for the field and your commitment to continuous learning.
We think you need these skills to ace Digital Marketing Executive - SEO and PPC in Blackpool, Lancashire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and PPC. Include specific examples of campaigns you've managed, the tools you've used, and the results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing. Mention why you're interested in this particular role and how your skills align with the company's values and goals.
Showcase Analytical Skills: In your application, emphasise your analytical skills. Provide examples of how you've used data to inform your marketing strategies or improve campaign performance.
Highlight Continuous Learning: Mention any recent courses, certifications, or workshops related to SEO and PPC. This shows your commitment to staying updated with industry trends and best practices.
How to prepare for a job interview at Higher People
✨Showcase Your SEO and PPC Knowledge
Make sure to brush up on the latest trends and best practices in SEO and PPC. Be prepared to discuss specific strategies you've used in the past, as well as any tools like Google Ads or Bing that you're familiar with.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've monitored campaign performance and adjusted strategies based on your findings.
✨Prepare for Content Creation Questions
As the position involves writing keyword-rich content, be ready to discuss your writing process. You might even want to prepare a short piece of SEO content to showcase your skills during the interview.
✨Express Your Interest in Continuous Learning
This company values training and development, so express your eagerness to learn and grow within the role. Mention any recent courses or certifications you've completed related to digital marketing.
