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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy a competitive salary, remote work, flexible hours, and 25-30 days holiday.
- Why this job: Make a real impact while developing your skills in a collaborative environment.
- Qualifications: B2B tech marketing experience with a focus on data-driven roles is essential.
- Other info: Opportunity for training and development, plus unique perks like Duvet Days.
The predicted salary is between 33000 - 77000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI (United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. Being well-versed in these areas will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the Cybersecurity sector. Attend relevant webinars or local meetups to connect with others in the field. This can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your experience with data-driven decision-making. Prepare examples of how you've used analytics to optimise user journeys or improve marketing strategies in previous roles, as this aligns closely with the responsibilities of the job.
✨Tip Number 4
Research the company’s current digital marketing efforts and be ready to discuss how you can enhance their strategies. Tailoring your insights to their specific needs will show that you're proactive and genuinely interested in contributing to their growth.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI (United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as these are crucial for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of user journeys. Mention specific achievements in previous roles that demonstrate your ability to optimise marketing strategies.
Showcase Relevant Skills: In your application, clearly outline your experience with tools like HubSpot, Semrush, and Hotjar. Highlight any B2B tech marketing experience and your ability to collaborate with cross-functional teams.
Research the Company: Familiarise yourself with the company's mission, values, and recent developments in the cybersecurity industry. This knowledge will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, make sure to articulate your knowledge of UX/UI principles. Discuss any projects where you’ve improved user interfaces or experiences, and how those changes impacted user engagement and satisfaction.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Be ready to share examples of successful collaborations with content, sales, and product teams. Highlight how you’ve navigated challenges in teamwork and what you learned from those experiences.
✨Familiarise Yourself with Relevant Tools
The job mentions specific tools like HubSpot, Semrush, and Hotjar. Brush up on these platforms and be ready to discuss your experience with them. If you haven’t used them directly, research their functionalities and think about how you would apply them in this role.
