At a Glance
- Tasks: Lead marketing and admissions strategies while managing online and offline content.
- Company: Join vibrant prep schools in SW London with a nurturing ethos and excellent reputation.
- Benefits: Enjoy a supportive work environment and opportunities for professional growth.
- Why this job: Be part of a creative team that values storytelling and community engagement.
- Qualifications: Previous marketing experience in independent schools and strong communication skills required.
- Other info: Opportunity to shape the school's visibility and connect with families.
The predicted salary is between 36000 - 60000 £ per year.
Fantastic opportunity to join these leading prep schools in SW London as Head of Marketing & Admissions to plan and implement their marketing and admissions strategy. The role has a focus on storytelling across various channels including online, print and social, as well as spanning off and online advertising, PR, events, digital marketing and social media, as well as overseeing the admissions process.
The school is a vibrant and successful prep school with an excellent reputation, which fosters an environment that challenges, encourages and nourishes the growing minds of all its pupils. It is part of a broader education network with a nurturing ethos, and a really great place to work.
The role includes:
- Overseeing student enrolment by leading the school’s admissions and marketing strategies.
- Leading and supporting the full admissions process for prospective students and their families.
- Leading the school’s marketing initiatives across a breadth of channels.
- Maintaining the school’s website and social media channels, ensuring content is up to date and reflective of the vibrant school community.
- Working closely with the Head and leadership team to identify opportunities for increasing the school’s visibility and reputation within the local community.
- Contributing to the development of marketing materials, such as prospectuses, newsletters, and digital content.
About you:
- Previous marketing and admissions expertise in the independent schools' sector.
- Proactive, results-driven, creative and commercially astute.
- Experience managing marketing budgets and developing and executing a marketing plan.
- Strong communication and interpersonal skills with the ability to engage confidently with parents, students, and staff.
Contact Detail:
Direct Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with the specific prep schools in SW London. Research their values, mission, and recent achievements to tailor your approach and demonstrate genuine interest during any interactions.
✨Tip Number 2
Network with professionals in the independent schools sector. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities within the schools.
✨Tip Number 3
Showcase your storytelling skills by preparing examples of successful marketing campaigns you've led. Be ready to discuss how you engaged audiences across various channels, as this is a key focus for the role.
✨Tip Number 4
Demonstrate your understanding of digital marketing trends and tools. Be prepared to discuss how you would leverage social media and online advertising to enhance the school's visibility and attract prospective students.
We think you need these skills to ace Content & Digital Marketing Officer
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required. Tailor your application to highlight your relevant experience in marketing and admissions, particularly within the independent schools sector.
Craft a Compelling CV: Ensure your CV showcases your previous marketing and admissions expertise. Include specific examples of successful campaigns you've led, your experience with digital marketing, and any relevant achievements that demonstrate your proactive and results-driven approach.
Write a Tailored Cover Letter: Your cover letter should reflect your understanding of the school's ethos and how you can contribute to their marketing and admissions strategies. Use storytelling to convey your passion for education and your vision for enhancing the school's visibility and reputation.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at Direct Recruitment
✨Showcase Your Storytelling Skills
Since the role focuses on storytelling across various channels, be prepared to discuss your previous experiences in crafting compelling narratives. Bring examples of successful campaigns you've led that highlight your creativity and ability to engage audiences.
✨Demonstrate Your Knowledge of the Sector
Familiarise yourself with the independent schools sector and current trends in marketing and admissions. Being able to discuss these insights will show your passion for the role and your understanding of the unique challenges faced by prep schools.
✨Prepare for Questions on Budget Management
As the role involves managing marketing budgets, be ready to discuss your experience in this area. Prepare specific examples of how you've effectively allocated resources in past roles to achieve marketing goals.
✨Engage with the School's Community
Research the school’s current marketing initiatives and social media presence. During the interview, mention specific aspects you admire and suggest ideas for improvement. This shows your proactive approach and genuine interest in contributing to their community.