PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE
PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE

PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE

Bolton Full-Time 43200 - 64800 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage and optimise paid media campaigns on Meta, TikTok, and Google Ads.
  • Company: Join a rapidly expanding online beauty brand based in central Manchester.
  • Benefits: Enjoy 25 days holiday, hybrid working, and a supportive team environment.
  • Why this job: Be part of a growth journey in a dynamic industry with opportunities for creativity and impact.
  • Qualifications: Experience managing ad budgets of £10-20k and strong analytical skills required.
  • Other info: Candidates must be based in the North West.

The predicted salary is between 43200 - 64800 £ per year.

Our client, a rapidly expanding online beauty brand based in central Manchester, is building their in-house team and looking to recruit an experienced Paid Media Specialist who is proactive, strategic, and focused on performance. This is not a “set it and forget it” role—they are looking for someone who asks the right questions, follows their processes, and actively works to improve campaign outcomes.

You’ll be working closely with the Director to plan, execute, and optimize paid campaigns, following their internal SOPs while also offering your own expert recommendations.

Key Responsibilities:
  • Launch, manage, and optimize ad campaigns on Meta, TikTok, and Google Ads platforms.
  • Follow internal setup procedures, naming conventions, and tracking practices.
  • Proactively request creative assets, audience inputs, or landing page feedback when needed.
  • Monitor performance, report results, and suggest iterative improvements.
  • Collaborate with the team to align on strategy, audience targeting, and creative direction.
  • Provide insight into new trends, beta features, or platforms worth testing.
Requirements:
  • Demonstrated experience managing monthly budget in ad spend £10 - £20k across Meta, TikTok, and Google.
  • Ability to read and interpret performance data and translate it into action.
  • Solid understanding of creative testing, audience segmentation, and funnel stages.
  • Experience with tools like Google Analytics, conversion tracking, and attribution modeling.
  • Strong communication skills—you ask for what you need and report on what matters.
  • Willingness to follow team processes but also contribute to improving them.
  • Experience working with e-commerce, info products, or lead generation funnels.
  • Familiarity with landing page builders (ClickFunnels, Kartra, etc.) or CRO best practices.
  • Ability to edit basic ad creative (images, videos, UGC formatting).
Benefits:
  • Be part of an exciting journey of growth for a great online beauty brand.
  • 25 days holidays + bank holiday.
  • Hybrid working.
  • Long-term opportunity for the right fit.
  • Great team environment.
  • Thrives in a team environment but can work independently.
  • Doesn’t wait for direction—asks questions, shares insights, and gets things done.

To Apply: Please include your CV and the below:

  • Examples of paid media campaigns you've run (with results if possible).
  • Your preferred platforms and spend levels.
  • A short note on how you proactively manage paid media campaigns.
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Contact Detail:

House Of Fashion Associates Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE

Tip Number 1

Familiarise yourself with the latest trends in the beauty industry and how they impact paid media strategies. This knowledge will help you demonstrate your proactive approach during interviews and discussions.

Tip Number 2

Prepare to discuss specific examples of successful campaigns you've managed, particularly those involving Meta, TikTok, and Google Ads. Highlight your strategic thinking and how you optimised performance based on data.

Tip Number 3

Showcase your ability to collaborate effectively by preparing examples of how you've worked with teams in the past. Emphasise your communication skills and how you’ve contributed to improving processes.

Tip Number 4

Research the company’s current paid media campaigns and be ready to suggest potential improvements or new strategies. This will demonstrate your initiative and genuine interest in their brand.

We think you need these skills to ace PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE

Expertise in Meta (Facebook/Instagram) Advertising
Proficiency in TikTok Advertising
Experience with Google Ads
Strategic Thinking
Performance Analysis
Budget Management (£10 - £20k monthly)
Data Interpretation and Action Translation
Creative Testing Knowledge
Audience Segmentation Skills
Understanding of Funnel Stages
Familiarity with Google Analytics
Conversion Tracking Experience
Attribution Modelling Skills
Strong Communication Skills
Collaboration and Teamwork
Proactive Problem-Solving
Experience with E-commerce Marketing
Knowledge of Landing Page Builders (ClickFunnels, Kartra)
CRO Best Practices
Basic Ad Creative Editing Skills (Images, Videos, UGC Formatting)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience with Meta, TikTok, and Google Ads. Include specific examples of campaigns you've managed, focusing on budget management and performance outcomes.

Showcase Campaign Examples: Prepare a section in your application that details the paid media campaigns you've run. Include metrics and results to demonstrate your impact and effectiveness in managing ad spend.

Write a Proactive Note: In your application, include a short note explaining how you proactively manage paid media campaigns. Discuss your approach to requesting creative assets and optimising performance based on data.

Highlight Team Collaboration: Emphasise your ability to work collaboratively with teams. Mention any experiences where you aligned strategies or provided insights that improved campaign outcomes, showcasing your communication skills.

How to prepare for a job interview at House Of Fashion Associates

Showcase Your Campaign Success

Be prepared to discuss specific paid media campaigns you've managed, including the results achieved. Highlight your experience with Meta, TikTok, and Google Ads, and be ready to explain how you optimised these campaigns for better performance.

Demonstrate Proactivity

This role requires someone who doesn't just follow processes but also seeks to improve them. Share examples of how you've proactively requested creative assets or feedback in past roles, and how this led to better campaign outcomes.

Understand the Brand's Audience

Research the online beauty brand before the interview. Understand their target audience and be ready to discuss how you would tailor campaigns to engage this demographic effectively. This shows your strategic thinking and alignment with their goals.

Communicate Clearly and Confidently

Strong communication skills are essential for this position. Practice articulating your thoughts clearly, especially when discussing data interpretation and campaign strategies. Be ready to ask insightful questions that demonstrate your interest in the role and the company.

PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE
House Of Fashion Associates
Location: Bolton
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  • PAID MEDIA SPECIALIST - ONLINE BEAUTY BRAND - MANCHESTER - £54K - HYBRID ROLE

    Bolton
    Full-Time
    43200 - 64800 £ / year (est.)
  • H

    House Of Fashion Associates

    50-100
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