Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital activation strategies and manage cross-channel marketing for Amazon.
- Company: Join WPP, a creative transformation company shaping the future of media and marketing.
- Benefits: Enjoy hybrid work, mentorship, and access to innovative tools in a collaborative culture.
- Why this job: Be part of a dynamic team driving impactful marketing solutions for a top global client.
- Qualifications: Experience in digital media, strategy, and managing complex accounts is essential.
- Other info: This role is based in London and requires the right to work in the UK.
The predicted salary is between 60000 - 84000 £ per year.
OpenDoor I Regional XCM EU Activation Lead – Job Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About WPP & OpenDoor
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. That’s why we’ve built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon—building on their respective strengths and visions. Whether at WPP or Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact—innovate, learn, thrive, and occasionally fail too. The OpenDoor partnership model is built to deliver next-level productivity, fueled by our industry-leading approach to People, Platforms, and Process. It spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor’s values are built from Amazon’s 16 Leadership Principles and WPP’s core values of Open, Optimistic, and Extraordinary. Together, when WPP’s creative transformation meets Amazon’s customer-centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, you join a cross-functional team partnering with one of WPP’s top five global clients and take a step to challenge yourself and the world around you daily, working on ambitious opportunities in marketing, tech, media, business, and creativity.
About the Role
We are seeking a talented and enthusiastic individual to join our OpenDoor team as a XCM EU Activation Lead. This is a full-time position based in London. The role supports WPP's mission to deliver consistency, excellence, and top-tier service for Amazon across XCM EU, Amazon’s Cross Channel Marketing. This role acts as a link between Strategy & Planning teams and Activation. The XCM EU Activation Lead ensures comprehensive briefs are developed collaboratively and that implementational planning specialists and platform experts meet client expectations by achieving campaign KPIs through operational excellence. Responsibilities include reporting, insights, and strategic recommendations. The role oversees the XCM EU Regional Hub Activation teams, including staff in London and a nearshore team in Poland, working closely with local markets for offline and IO-based display/partnership planning.
Responsibilities
- Activation Leadership & Strategic Thinking: Develop and champion the OpenDoor XCM EU Activation vision, aligning with Amazon’s customer-centricity and WPP’s strategic objectives. Ensure high-quality delivery of activation services (implementation, ad ops, reporting) adhering to SLAs and optimizing campaign delivery. Contribute to the transformation agenda, overseeing Activation's role in executing strategic vision. Synthesize insights from biddable channels for strategic recommendations. Provide guidance on digital investment and optimization strategies. Collaborate with Measurement teams to enhance data analytics frameworks. Lead development of cross-channel activation plans for key campaigns. Drive digital learning initiatives and explore new channels and technologies. Ensure WPP solutions are integrated into activation plans.
- Team Management & Development: Oversee London-based activation teams and nearshore Poland team, collaborating with local markets. Manage team resources and budgets effectively. Foster team growth and maintain a positive work environment.
- Client Relationship & Communication: Serve as a senior client contact for digital strategy and activation. Guide local markets in developing digital plans. Act as a consultant to clients and internal teams for activation strategies. Communicate effectively with stakeholders at all levels.
- Campaign Management & Execution: Partner with regional teams to optimize delivery. Oversee digital planning and performance management. Analyze data for campaign improvements. Ensure plans translate into effective activation strategies. Develop audience targeting processes and KPIs. Manage budgets, channel plans, and platform standards.
- Commercial & Financial Acumen: Fulfill trading deals and identify new revenue opportunities. Oversee all digital aspects of the XCM business.
Core Values
- Be Extraordinary: Lead collectively to inspire creativity.
- Create an Open environment: Build trust.
- Lead Optimistically: Champion growth and development.
Skills & Experience
- Experience in digital paid media, strategy, retail, or consulting.
- Understanding of multiple digital practice areas.
- Strong background in biddable media.
- Proven success managing complex, multi-market accounts.
- EU regional experience is required.
- Data-driven storytelling skills.
- Forecasting and organizational skills.
- Effective written communication and leadership in matrix organizations.
Bonus Points
- Ability to travel frequently and work flexible hours.
Benefits of OpenDoor
Access to innovative companies and mentorship. Use of industry-leading tools and data-driven environment. Global impact and career growth opportunities. Our culture values collaboration, creativity, and respect. We offer a hybrid work model and are committed to inclusivity and flexibility. This role is UK-based and requires the right to work in the UK.
Activation Snr Director (Digital Lead) employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Snr Director (Digital Lead)
✨Tip Number 1
Familiarise yourself with WPP's core values and Amazon's Leadership Principles. Understanding these will help you align your approach and demonstrate how you embody these values in your work, which is crucial for a role that emphasises cultural fit.
✨Tip Number 2
Network with current or former employees of WPP and OpenDoor. Engaging with them can provide insights into the company culture and expectations, and they might even share tips on how to stand out during the interview process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and cross-channel strategies. Being knowledgeable about current industry developments will allow you to speak confidently about how you can contribute to the team’s goals.
✨Tip Number 4
Prepare to discuss specific examples of your past successes in managing complex, multi-market accounts. Highlighting your experience with data-driven decision-making and campaign optimisation will showcase your suitability for the Activation Lead role.
We think you need these skills to ace Activation Snr Director (Digital Lead)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital paid media, strategy, and campaign management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with WPP's values of being Open, Optimistic, and Extraordinary, and provide specific examples of your past successes.
Showcase Leadership Skills: Since the role involves team management and client communication, emphasise your leadership experience. Provide examples of how you've successfully managed teams or projects, particularly in a digital context.
Highlight Data-Driven Insights: Given the importance of data analytics in this role, include examples of how you've used data to drive strategic decisions or improve campaign performance. This will showcase your analytical skills and understanding of digital marketing.
How to prepare for a job interview at GroupM
✨Understand the Company Culture
Before your interview, take some time to research WPP and OpenDoor's values. Familiarise yourself with their core principles of being Open, Optimistic, and Extraordinary. This will help you align your answers with what they value in their employees.
✨Showcase Your Digital Expertise
Given the role's focus on digital strategy and activation, be prepared to discuss your experience in digital paid media and biddable channels. Highlight specific campaigns you've managed and the results achieved, demonstrating your data-driven approach.
✨Prepare for Scenario-Based Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare examples of how you've developed activation plans or optimised campaign delivery in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Team Leadership and Collaboration
As this role involves overseeing teams across different locations, be ready to discuss your leadership style and how you foster a positive work environment. Share examples of how you've successfully managed cross-functional teams and collaborated with various stakeholders.
