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For Companies At a Glance
- Tasks: Shape and execute B2B marketing strategies to drive lead generation.
- Company: Join a dynamic global agency working with top brands like AWS, Adobe, and Google.
- Benefits: Enjoy hybrid work options and collaborate with a growing team of 65 professionals.
- Why this job: Be part of innovative events and campaigns that make a real impact in the B2B space.
- Qualifications: Experience in B2B marketing, strong analytical skills, and a degree in Marketing or Business preferred.
- Other info: Opportunity to work with exciting start-ups and industry leaders while developing your strategic skills.
The predicted salary is between 36000 - 60000 £ per year.
A Global B2B Lead Generation and Marketing agency in London are seeking a Strategist to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. We engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups.
The Role
As a Strategist, you will play a pivotal role in shaping and executing clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making.
Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.
Key Responsibilities
- Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives, as well as target audience needs.
- Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.
- Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.
- Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
- Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
- Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.
- Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.
- Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.
- Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.
- Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies.
- Content Creation: Develop high-quality content that supports lead generation efforts, including whitepapers, case studies, event landing pages and outreach copy.
- Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.
- Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.
Qualifications
- Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.
- Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a fast-paced environment.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Degree in Marketing, Business, or a related field is preferred.
Key Attributes
- Strategic thinker: Able to see the bigger picture while managing the finer details.
- Client-centric: Committed to delivering exceptional service and value to clients.
- Collaborative team member: Excels at working with cross-functional teams and inspiring others.
- Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
- Adaptable: Thrives in a dynamic, fast-paced environment.
- Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.
- Data-Driven: Uses data and analytics to inform decision-making and measure success.
Strategist (B2B, Marketing, Demand Generation) - Agency / Events )- Global Lead Generation Marke... employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist (B2B, Marketing, Demand Generation) - Agency / Events )- Global Lead Generation Marke...
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and event strategies. This will not only help you understand the industry better but also allow you to speak confidently about innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing and events space. Attend relevant webinars, workshops, or industry events to connect with potential colleagues and learn more about what companies like ours are looking for.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've worked on. Be ready to explain your role, the strategies you implemented, and the measurable outcomes achieved, as this will demonstrate your capability to drive results.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your marketing strategies. Highlight any tools or methodologies you’ve used to analyse campaign performance and optimise results.
We think you need these skills to ace Strategist (B2B, Marketing, Demand Generation) - Agency / Events )- Global Lead Generation Marke...
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and event management. Use specific examples that demonstrate your strategic thinking and results-oriented approach.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and event strategies. Mention specific clients or projects you've worked on that align with the agency's focus, such as campaigns for companies like AWS or Google.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions. Include metrics or outcomes from previous campaigns to illustrate your impact.
Demonstrate Collaboration Experience: Highlight your ability to work collaboratively with cross-functional teams. Share instances where you successfully partnered with other departments to achieve campaign goals, showcasing your teamwork and communication skills.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B marketing, especially within an agency setting. Discuss specific campaigns you've worked on and how they contributed to lead generation, as this role heavily focuses on driving measurable results.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data and insights to inform your marketing strategies. Be ready to provide examples of how you've monitored campaign performance and made adjustments based on analytics.
✨Emphasise Collaboration
This role requires working closely with clients and cross-functional teams. Share examples of successful collaborations you've had in the past, showcasing your ability to communicate effectively and align strategies with various stakeholders.
✨Stay Current with Industry Trends
Research recent trends in B2B marketing and event management. Being able to discuss these trends during your interview will demonstrate your commitment to innovation and your understanding of the market landscape.
