Brand Manager- LANEIGE & Innisfree (London Area)

Job description

Company Name: Amorepacific UK

Job Title: Brand Manager- LANEIGE & Innisfree

Job Location: Soho (London, United Kingdom) (4 days in office)

Minimum Exp: 8+ Years (Beauty / Personal Care Industry)

Salary: £60,000 to 70,000 PA

Job Summary:

Responsible for overseeing integrated marketing programs across all product categories and channels, leading CSR campaigns, and conducting competitive analyses. This role includes managing the marketing calendar, supporting daily operational tasks, and collaborating with Sales, PR, and HQ to enhance brand awareness and drive growth. Seeking a strategic thinker with strong analytical skills to develop and implement marketing strategies that amplify market presence and support product launches.

Principal Accountabilities:

Brand Management

• Strategic Development and Implementation: Develop and implement mid-to-long-term brand strategies, and oversee brand distribution strategy.
• Financial and Business Planning: Manage annual business planning, P&L management, and A&P budget, including execution and reporting.
• Retail and Stakeholder Engagement: Conduct annual business negotiations with retailers and support new business development initiatives, in collaboration with Key Account Managers (KAM).
• Marketing and Campaign Execution: Develop and execute the brand marketing calendar, detailing product and brand campaign launches, promotional activities, and sampling initiatives across all consumer touchpoints, while providing support for retailer media planning.

Product Strategy

• Product Assortment and Strategy: Align and manage product assortment, and develop support strategies for retailer partners.
• Pricing Management: Oversee local pricing and develop local pricing strategies.
• Coordination with HQ: Liaise with HQ on local market support, ensuring the timely development of products, packaging, copy, claims testing, global assets for new products, and confirmation of new product pricing and order quantities.

Marketing Communications (MC) Strategy

• Set up the aligned yearly marketing calendar.
• Develop and support local Integrated Marketing Communications (IMC) strategies.
• Oversee retailer’s marketing programs and COOP budgets.
• Use available data to make informed decisions on campaign focus and subsequently lead the development and briefing of marketing meeting decks and 360 go-to-market plans.

Product Management

• Annual Planning and SKU Management: Develop and consolidate the annual product launch calendar for all retailers, and manage SKU in-and-out processes along with the master file for New Launch File (NLF) and Planogram (POG) management.
• Product Performance and Analysis: Conduct engine product management and performance analysis for products and franchises.
• New Product Development and Forecasting: Prepare for New Product Development (NPD) operations, including forecasts and stock management.
• Market and Competitor Research: Conduct market and competitor research, covering competitor activities, market trends, local Retail Sales Price (RSP), and distribution reports.
• Team Management and Support: Manage day-to-day responsibilities of the team and assist with new product setups, including internal and external setup forms, product shipments, and fulfilment of other retailer requests.

Media & Communication Management

• Media Planning and Strategy Coordination: Develop the annual media calendar and align it with PR agencies. Collaborate with PR specialists and retailers on media strategies, including Integrated Marketing Communication (IMC) plans and Own Media Initiatives (e.g., social media).
• Budget Oversight: Manage budgets related to PR, media, and influencer activities.
• Content Management: Work with HQ to develop enhanced marketing content for digital and social platforms. Manage asset delivery and execution.
• Agency Coordination: Oversee PR specialists and other local agencies for press releases and communication activities.
• Reporting and Analysis: Prepare monthly marketing and sales reports, conduct market trend analysis, and monitor competitive launches and activities.
• Event Participation and Influencer Engagement: Participate in brand events (press launches, influencer events, consumer activations) and maintain connections with influencers in the beauty and lifestyle sector to support brand networking efforts.

Qualification and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Minimum of 8+ years of experience in marketing management, with at least 3 years in a senior role, preferably in the skincare or beauty industry.
• Strong experience in brand management, business strategy, and marketing operations.
• Proven ability to develop and implement marketing strategies.
• Excellent analytical, organizational, and communication skills.
• Proficiency in marketing software and tools.
• Demonstrated leadership and team management skills.