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- Tasks: Lead media strategy and performance for top sports clients, driving digital growth.
- Company: WePlay is an award-winning sports marketing agency focused on fan engagement and monetization.
- Benefits: Enjoy a competitive salary, flexible hybrid work, 30 days holiday, and wellness support.
- Why this job: Join a dynamic team innovating in sports marketing with major global brands.
- Qualifications: Experience in leading media teams and omni-channel campaigns; sports marketing experience preferred.
- Other info: We value diversity and encourage all qualified candidates to apply.
The predicted salary is between 43200 - 72000 £ per year.
Head of Media
Location: Hybrid
Type: Permanent
About WePlay
WePlay is an award-winning sports marketing agency specialising in fan engagement, direct-to-consumer marketing, and monetization. Combining creative innovation with performance-driven strategies, WePlay partners with top sports organisations worldwide to drive digital growth and commercial success. With clients across the US, Europe, Middle East, and Asia, WePlay has delivered results for sports organisations like UFC, UEFA, FIFA, Paris Saint-Germain, LaLiga, AC Milan, and SailGP.
WePlay is a proud member of the rEvolution family and as an official marketing partner of Google, Meta, and Microsoft, continues to push the boundaries of what’s possible in the sports marketing industry. Its mission is to service a new breed of brand, to engage a new breed of fan.
About the Role
We are seeking an experienced Head of Media to lead performance media and media strategy actions at WePlay. As a critical leader within the business, your mission will be to deliver best-in-class omni-channel media strategies for our clients, develop innovative performance media frameworks, and identify opportunities to drive commercial growth. You will work closely with senior stakeholders, cross-functional teams, and platform partners to ensure WePlay remains a leader in the sports marketing and digital media space.
Key Responsibilities
Media Strategy & Product Delivery
Lead the development and execution of omni-channel media strategies, including audience segmentation, channel planning, and platform structure, ensuring campaigns are aligned with client objectives and KPIs.
Oversee accurate tracking, attribution, and reporting of all media activity using tools like GA4, GMP, and WePlay Technology Platforms. Empower teams to provide insightful performance analysis and proactive campaign optimisations.
Build and nurture relationships with platform partners (e.g., Meta, TikTok, Google) to provide clients with high-level support, early access to BETAs, and exclusive media-first opportunities.
Keep client teams updated on the evolving digital ecosystem, delivering insights that position WePlay as leaders in performance media innovation.
Product Development & Commercial Growth
Drive the development of innovative workstreams, such as CRO, SEO, MVT, and DCO, to address client needs and deliver enhanced commercial returns.
Collaborate with the Business Development team to identify new revenue streams and opportunities for product expansion, supporting WePlay's ambitious growth plans.
Guide the creation of bespoke service models that convey WePlay’s expertise and deliver exceptional value to clients.
Team Leadership & Development
Inspire a team of media specialists, fostering a culture of collaboration, innovation, and high performance.
Coach and mentor team members, providing regular feedback to develop their skills and expertise in media strategy.
Ensure seamless collaboration between media teams, client services, and other departments to achieve shared goals and deliver outstanding results.
About You
- Proven experience leading performance media teams and delivering successful omni-channel campaigns.
- A deep understanding of digital media platforms, attribution models, and performance tracking tools.
- Strong commercial acumen with a track record of driving revenue growth through innovative media strategies.
- Exceptional leadership and collaboration skills, with the ability to inspire teams and work cross-functionally.
- A genuine curiosity for emerging media trends and technologies, with a desire to innovate and stay ahead of industry developments.
- Experience within sports marketing, digital media, or a related industry is preferred but not essential.
About the Benefits
- Competitive salary and performance-based bonuses.
- Flexible working environment (hybrid).
- 30 days of holiday per year.
- Access to WePlay Academy Training and external knowledge shares.
- Monthly socials and opportunities to attend industry events.
- Enhanced maternity and paternity policies.
- Access to the Calm App for mental wellness.
Equal Opportunities
WePlay is deeply committed to building a workplace where inclusion is valued, and diversity is embraced. All qualified applicants will receive consideration for this role without regard to age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation.
We encourage all candidates, especially those from underrepresented backgrounds, to apply even if you don’t meet every requirement listed. We are focused on selecting the best fit for the role and the team.
Head of Media employer: WePlay
Contact Detail:
WePlay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Media
✨Tip Number 1
Familiarize yourself with the latest trends in performance media and omni-channel strategies. This knowledge will not only help you stand out during discussions but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience with major platforms like Meta, Google, and TikTok. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful omni-channel campaigns you've led or contributed to. Highlighting your hands-on experience will showcase your capability to deliver results aligned with client objectives.
✨Tip Number 4
Stay updated on the latest tools and technologies in digital media tracking and attribution. Being knowledgeable about platforms like GA4 and GMP will position you as a strong candidate who can hit the ground running.
We think you need these skills to ace Head of Media
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand WePlay's mission and values. Familiarize yourself with their work in sports marketing and their partnerships with major organizations. This knowledge will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in leading performance media teams and delivering omni-channel campaigns. Use specific examples that demonstrate your success in driving revenue growth and innovative media strategies.
Showcase Leadership Skills: Since the role requires exceptional leadership abilities, make sure to highlight your experience in coaching and mentoring teams. Provide examples of how you've inspired collaboration and high performance within your previous roles.
Tailor Your Application: Customize your cover letter to reflect your understanding of the digital media landscape and your genuine curiosity for emerging trends. Mention how your skills align with WePlay's goals and how you can contribute to their continued success.
How to prepare for a job interview at WePlay
✨Showcase Your Media Strategy Expertise
Be prepared to discuss your experience in developing and executing omni-channel media strategies. Highlight specific campaigns you've led, the results achieved, and how you aligned them with client objectives and KPIs.
✨Demonstrate Leadership Skills
As a Head of Media, you'll need to inspire and lead a team. Share examples of how you've coached and mentored team members in the past, fostering a culture of collaboration and high performance.
✨Stay Ahead of Digital Trends
WePlay values innovation and staying ahead of industry developments. Be ready to discuss emerging media trends and technologies that excite you, and how you envision integrating them into media strategies.
✨Build Relationships with Platform Partners
Discuss your experience in building and nurturing relationships with key platform partners like Meta, Google, and TikTok. Explain how these relationships have benefited your previous clients and contributed to campaign success.
