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- Tasks: Lead B2B marketing strategies and campaigns to drive customer acquisition and retention.
- Company: Join a dynamic team in Huddersfield focused on innovative B2B solutions.
- Benefits: Enjoy a competitive salary, bonus, hybrid work model, and great perks.
- Why this job: Be at the forefront of launching a new B2B ecommerce platform and make a real impact.
- Qualifications: Proven B2B marketing experience, strong analytical skills, and a knack for collaboration required.
- Other info: This role offers a chance to shape marketing strategies in a fast-paced environment.
The predicted salary is between 42000 - 58000 £ per year.
As the B2B Marketing Manager, you will develop, own, and execute integrated marketing strategies and campaigns focused on driving B2B customer acquisition, retention, crucial category cross-sell, and repeat business. You'll utilise both online and some offline channels, manage the B2B marketing budget, and relentlessly focus on maximising revenue growth and ROI. A key, exciting part of this role involves leading the marketing launch and ongoing growth of the new B2B ecommerce platform.
- Develop and execute multi-channel B2B marketing strategies to achieve growth targets.
- Own the marketing launch plan and ongoing growth strategy for the new B2B website.
- Act as the primary B2B marketing lead, briefing and coordinating effectively with internal teams.
- Partner closely with the Sales team to understand customer needs, generate qualified leads, and develop impactful sales enablement materials (presentations, case studies etc.).
- Develop and execute a sustainable B2B customer acquisition plan, reducing long-term reliance on paid advertising.
- Manage the B2B marketing budget effectively, tracking spend and reporting on ROI.
- Analyse campaign performance and market data to generate insights and drive continuous improvement.
Proven track record of developing and executing successful B2B marketing strategies that drive measurable results, ideally within an ecommerce or direct-to-business product environment. Demonstrable experience managing multi-channel campaigns (including digital: SEO, PPC, Email, Content, Social; Strong knowledge of the B2B marketing toolkit, both online and offline. Excellent analytical skills – you can interpret web, CRM, and sales data to find actionable insights and measure ROI. Commercially astute with the ability to translate business objectives into creative, effective marketing strategies. Experience in launching new brands, products, or websites is highly advantageous. Proven ability to collaborate effectively across different teams (Sales, Content, Ecommerce, etc.) Excellent communication, presentation, and project management skills. Experience working closely with sales teams and creating sales enablement materials is highly desirable.
B2B Senior Marketing Manager employer: JV Recruitment Ltd
Contact Detail:
JV Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in ecommerce. Understanding current strategies and tools will help you speak confidently about how you can contribute to our goals.
✨Tip Number 2
Network with professionals in the B2B marketing space. Attend industry events or webinars to connect with others and gain insights that could be beneficial for your role here at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B campaigns you've managed. Highlight your analytical skills by being ready to share how you measured ROI and improved campaign performance.
✨Tip Number 4
Showcase your collaboration skills by thinking of ways you can work effectively with sales and other teams. Be ready to discuss how you’ve previously created impactful sales enablement materials.
We think you need these skills to ace B2B Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, especially any work with ecommerce platforms. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and detail how your skills align with the job description. Mention your experience with multi-channel campaigns and your analytical skills.
Showcase Relevant Projects: If you have led successful marketing campaigns or launched new products, include these examples in your application. Be specific about your role and the outcomes achieved.
Highlight Collaboration Skills: Since the role involves working closely with sales and other teams, emphasise your ability to collaborate effectively. Provide examples of how you've successfully worked across departments in the past.
How to prepare for a job interview at JV Recruitment Ltd
✨Showcase Your B2B Marketing Expertise
Be prepared to discuss your previous experience in developing and executing successful B2B marketing strategies. Highlight specific campaigns you've managed, focusing on measurable results and how they contributed to revenue growth.
✨Demonstrate Analytical Skills
Since the role requires excellent analytical skills, come ready to discuss how you've used data to drive marketing decisions. Prepare examples of how you've interpreted web, CRM, or sales data to generate actionable insights.
✨Collaboration is Key
This position involves working closely with various teams, so be ready to share examples of how you've effectively collaborated with sales, content, and ecommerce teams in the past. Emphasise your communication and project management skills.
✨Prepare for the Ecommerce Focus
Given the emphasis on launching and growing a B2B ecommerce platform, brush up on your knowledge of ecommerce marketing strategies. Be prepared to discuss any relevant experience you have in this area and how you would approach the launch plan.
