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For Companies At a Glance
- Tasks: Lead the CRM strategy, creating engaging campaigns that connect with customers.
- Company: Join a fast-growing Manchester fashion brand focused on community engagement.
- Benefits: Enjoy a competitive salary, development opportunities, and a vibrant work culture.
- Why this job: Be part of a creative team where your ideas matter and impact retention strategies.
- Qualifications: 3+ years in CRM, experience with Klaviyo, and a flair for data-driven creativity.
- Other info: Work 4 days a week in the office, with autonomy to shape your role.
The predicted salary is between 42000 - 48000 £ per year.
We’re working with a popular Manchester-based fashion brand that’s growing fast and building serious momentum. They’re focused on how they engage and retain their community and as they scale, they’re looking for a CRM Manager to shape and lead their retention strategy. If you thrive in a creative yet data-driven environment, this could be the perfect role for you!
This is a hands-on, strategic role where you’ll be the link between data and creative – building campaigns that don’t just land but genuinely connect. From automated journeys to loyalty programmes, you’ll be central to how the brand speaks to its customers and keeps them coming back for more.
As CRM Manager you will:
- Own the end-to-end CRM strategy – from planning and execution to analysis and optimisation
- Deliver multi-channel campaigns across email, SMS and push that drive retention and engagement
- Develop smart segmentation strategies and tailored customer journeys that feel personal and timely
- Build automated flows such as welcome, post-purchase and win-back
- Collaborate with creative and marketing teams to ensure messaging is consistent and on-brand
- Take ownership of the CRM calendar – coordinating drops, launches and engagement campaigns
- Run A/B tests, tracking performance and using insights to make campaigns even stronger
- Help shape and manage loyalty and VIP initiatives
- Keep an eye on the competition and bring new ideas to the table
What will you need?
- 3+ years of CRM experience within a fast-paced DTC fashion, beauty, or lifestyle brand
- Experience using Klaviyo and confident in building automated flows, segmenting audiences, analysing performance and driving retention through data-led campaigns
- A creative eye and strong commercial awareness – you know how to balance design with results
- Confident analysing performance metrics and using data to drive improvements
- Basic HTML/CSS knowledge for email formatting is a plus
- A proactive approach and a collaborative mindset – you enjoy working across teams and making things happen
What’s on offer:
- £35,000 – £45,000 basic salary (depending on experience)
- The chance to join a genuinely exciting brand in growth mode
- Plenty of opportunities for development and progression as the team expands
- Lots of autonomy, great work culture and a team that values your ideas
For more information, please contact Angelina @ Golden Fox Recruitment on 0121 599 0108 or email angelina@golden-fox.co.uk.
Customer Relationship Management Manager (Manchester) employer: Golden Fox Recruitment
Contact Detail:
Golden Fox Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager (Manchester)
✨Tip Number 1
Familiarise yourself with the brand's current CRM strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their needs.
✨Tip Number 2
Network with professionals in the fashion and retail industry, especially those who have experience in CRM roles. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed. Highlight your ability to blend creativity with data-driven results, as this role requires a strong balance between the two.
✨Tip Number 4
Stay updated on the latest trends in CRM and customer engagement within the fashion industry. Being knowledgeable about new tools and techniques will demonstrate your commitment to continuous improvement and innovation.
We think you need these skills to ace Customer Relationship Management Manager (Manchester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant CRM experience, especially within the fashion or lifestyle sectors. Emphasise your skills in data analysis, campaign management, and any specific tools like Klaviyo that you've used.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the role. Discuss how your creative and data-driven approach aligns with their needs, and provide examples of successful campaigns you've managed in the past.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. For instance, mention how your strategies improved customer retention rates or increased engagement through specific campaigns.
Research the Brand: Familiarise yourself with the fashion brand's current marketing strategies and customer engagement practices. This will help you tailor your application and demonstrate your understanding of their market position and challenges.
How to prepare for a job interview at Golden Fox Recruitment
✨Showcase Your CRM Experience
Make sure to highlight your 3+ years of CRM experience, especially within the fashion, beauty, or lifestyle sectors. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Data-Driven Decision Making
Since this role is heavily focused on data, come ready to explain how you've used data analytics to inform your strategies. Discuss any tools you've used, like Klaviyo, and how you've built automated flows or segmented audiences.
✨Balance Creativity with Strategy
This position requires a blend of creativity and strategic thinking. Prepare examples of how you've developed engaging campaigns that not only look good but also drive retention and engagement.
✨Prepare for Collaboration Questions
As collaboration is key in this role, think of instances where you've worked with creative and marketing teams. Be ready to discuss how you ensured messaging was consistent and on-brand across different channels.
