Head of Marketing, EMEA & LatAm (London)

A career at Janus Henderson is more than a job, it’s about investing in a brighter future together. Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes through differentiated insights, disciplined investments, and world-class service. We will do this by protecting and growing our core business, amplifying our strengths and diversifying where we have the right.

Our Values are key to driving our success, and are at the heart of everything we do:

• Clients Come First - Always
• Execution Supersedes Intention
• Together We Win
• Diversity Improves Results
• Truth Builds Trust

If our mission, values, and purpose align with your own, we would love to hear from you!

Your opportunity:

• Work with the Head of EMEA & LatAm Client Group and regional leads to develop and deliver the marketing strategy for the retail/wholesale and institutional business across the UK, EMEA, LatAm and US Offshore in line with overall sales and marketing objectives.
• Oversee the delivery of integrated marketing campaigns to build brand, drive interest in our products and support sales and retention activity across each market segment.
• Manage projects efficiently to agreed budget, identify risks, allocate and manage resources.
• In conjunction with the Strategy and Analytics team, measure the effect of activity, attributing response and conversion where applicable, ensuring Janus Henderson can evolve its approach through good quality Management Information.
• Work with Global Head of Brand, Creative & Digital to deliver content strategy for the combined region.
• Responsible for the direction of UK/EMEA/LatAm/US Offshore promotional activities, collateral and web content.
• In conjunction with Global Product Marketing, plan and produce marketing collateral to support all channels.
• Project manage online and offline marketing requirements/activity.
• Ensure familiarity with Janus Henderson’s financial promotions/literature principles and processes, with guidance from Compliance.
• Ensure appropriate checks and sign off procedures are adhered to at all times.

Digital:

• Work with Global Web team, direct marketing automation and webinar resources on the team to ensure digital dissemination channels are used effectively as part of the marketing mix.
• Ensure websites are up to date and content is displayed efficiently – responsible for articulating requirements and needs for each country site and working with Product Marketing and the Global Marketing and Technology web teams to ensure that these requirements are met.
• Use analytics on marketing automation and website engagement for future strategy.

Events:

• Manage Event Managers to ensure regional events are planned and delivered in line with the events schedule, budget and brand guidelines.
• Manage Event Professionals to meet the needs of UK/EMEA/LatAm/US Offshore retail/wholesale and institutional requirements.

Advertising:

• Work with Global Brand, Creative & Digital Design to create and deliver online and offline advertising in line with channel marketing strategies.

Compliance:

• Work in close collaboration with Compliance to ensure that all marketing material and content is suitably complied with local jurisdictional requirements.

What to expect when you join our firm:

• Hybrid working and reasonable accommodations.
• Excellent Health and Wellbeing benefits including corporate membership to ClassPass.
• Paid volunteer time to step away from your desk and into the community.
• Support to grow through professional development courses, tuition/qualification reimbursement and more.
• All-inclusive approach to Diversity, Equity and Inclusion.
• Maternal/paternal leave benefits and family services.
• Complimentary subscription to Headspace – the mindfulness app.
• All employee events including networking opportunities and social activities.
• Lunch allowance for use within our subsidized onsite canteen.

Must have skills:

• Significant marketing experience within the asset management industry, including direct contact with Sales and in-depth knowledge of the Sales process.
• Broad marketing experience in fixed income, equity, multi-asset and liquid alternatives platforms.
• Proven ability as a results-oriented leader (prior experience in a management role essential).
• Ability to develop comprehensive marketing strategies that successfully drive business goals, with appropriate attention to detail.
• Excellent planning and project management skills and proven experience of managing fully integrated cross channel marketing campaigns.
• Excellent written and verbal communication skills, including presenting at senior management level.
• Confident and decisive with the ability to develop and maintain effective relationships and a good level of networking skills (internal clients, stakeholders and peers, and external third parties).
• Demonstrated people management skills and prior experience managing a team.

Nice to have skills:

• In-depth knowledge of investment products and markets, and the competitive environment.
• Ability to demonstrate extensive knowledge of UK, European and LatAm markets and business channels.
• Thorough understanding of regulatory framework across EMEA and LatAm, with particular focus on TCF, and FCA rules relating to financial promotions.
• Proven experience of and ability to demonstrate strategic as well as practical marketing skills.
• Significant financial marketing experience.
• CIM Professional Diploma, marketing degree or equivalent preferred.
• Degree educated.
• IMC preferred.

Supervisory Responsibilities: Yes

Potential for growth: Regular training, Continuing education courses.

You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.

At Janus Henderson Investors we’re committed to an inclusive and supportive environment. We believe diversity improves results and we welcome applications from all backgrounds. Don’t worry if you don’t think you tick every box, we still want to hear from you! We understand everyone has different commitments and while we can’t accommodate every flexible working request we’re happy to be asked about work flexibility and our hybrid working environment. If you need any reasonable accommodations during our recruitment process, please get in touch and let us know.