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For Companies At a Glance
- Tasks: Lead and optimise marketing functions to drive customer acquisition and revenue growth.
- Company: Wilmington plc helps customers navigate regulatory landscapes with actionable insights and training.
- Benefits: Enjoy a competitive salary, performance bonuses, share schemes, and wellbeing resources.
- Why this job: Shape marketing strategies in a dynamic environment and maximise market opportunities.
- Qualifications: Experience in multi-channel B2B/B2C marketing and strong stakeholder management skills required.
- Other info: Remote work options available; must have permission to work in the UK.
The predicted salary is between 96000 - 144000 £ per year.
Company Outline
Job Role: Chief Marketing Officer
Location: You can be based from any of our office locations: Birmingham, Leicester, Cannock, Cardiff, or London, with regular travel to all other UK offices
Contract Type: Permanent, Full time
Salary: Circa £120,000
What We Can Offer You: Annual Performance-Related Bonus, Share Scheme, Life Assurance, Additional Holiday Purchase and Access to Wellbeing Resources
Why do we want you?
We are seeking a strategic and influential Chief Marketing Officer (CMO) to lead and optimise our marketing functions across Wilmington plc. Your expertise in multi-channel B2B and B2C marketing, coupled with a proven track record in driving revenue growth through effective lead generation, will be instrumental in enhancing our market presence. Your ability to navigate a complex, matrixed organisation and foster strong relationships with stakeholders will be key to your success in this role.
Job Purpose, Tasks And Responsibilities
As our CMO, you will be responsible for ensuring that the group's marketing activities drive customer acquisition and revenue growth. This includes providing clarity on customer and competitor landscapes and implementing targeted multi-channel campaigns with mechanisms to monitor and evaluate success. Additionally, you will assess and optimise the structure and capabilities of marketing teams within our business units.
You will be responsible for:
- Ensuring each Business Unit (BU) has clear competitor analysis (pricing, product, volume).
- Ensuring each BU has clear customer analysis (size of customer wallet, product requirements).
- Analysing market trends relevant to each BU.
- Monitoring the efficiency and performance of each campaign, including channels, leads, and cost of delivery.
- Evaluating the need for strategic partnerships to enhance marketing activities and support their development.
- Overseeing the performance of strategic partners against contractual deliverables, KPIs, and SLAs.
- Ensuring optimal organisational design and capability development within each marketing team.
- Optimising supporting technologies for marketing teams.
What’s the Best Thing About This Role?
You will have full autonomy to work with each Wilmington marketing team, understanding their operations and marketplaces. This blank slate allows you to direct how we maximise market opportunities and ROI, shaping the marketing teams and their campaigns to drive success.
What’s the Most Challenging Thing About This Role?
Operating within a complex, matrixed business environment, you will need experience in such settings and strong stakeholder management skills to gain the trust of the marketing teams and Managing Directors (MDs) of individual businesses. Balancing the needs of each business unit while implementing cohesive marketing strategies will be a significant challenge.
Essential And Desirable Capabilities
To be successful in this role, you must have / be:
- Experience in a multi-channel approach to market.
- Proficiency in managing multi-channel B2B and B2C marketing, including digital, content, brand, and social media.
- Significant experience in managing strategic partnerships, such as digital marketing agencies.
- Proven track record of growing revenue through increased lead generation.
- Consultative and hands-on approach within a matrix environment.
- Strong commercial acumen and analytical skills, with experience in data-driven decision-making.
- Inspirational leadership style and experience in fostering a performance culture.
- Ability to effectively track and accurately forecast campaign success.
- Willingness to quickly gain a deep understanding of the Business Units, their markets, and competitive landscapes.
To be successful in this role, it would be great if you have:
- Experience using CRM systems and data analytics tools to forecast, track, and optimise marketing performance.
- International marketing experience.
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About Us
We’re Wilmington plc, a business of renowned brands helping our customers to navigate the ever-evolving regulatory landscape. We do this through providing actionable insight on the regulations that affect them, but also by providing complementary training to help them embed a culture of business conduct that is compliant with those regulations.
Find What You’re Looking For
We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.
Chief Marketing Officer (London) employer: Wilmington plc
Contact Detail:
Wilmington plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer (London)
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B and B2C environments. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with Wilmington plc's current marketing strategies and campaigns. Understanding their approach will allow you to tailor your discussions during interviews, showcasing how your expertise can enhance their existing efforts.
✨Tip Number 3
Prepare to discuss your experience with strategic partnerships and how you've successfully managed them in the past. Highlight specific examples where your leadership led to increased revenue or improved marketing performance.
✨Tip Number 4
Demonstrate your analytical skills by being ready to talk about how you've used data-driven decision-making in previous roles. Bring examples of how you've tracked campaign success and optimised marketing strategies based on insights gained.
We think you need these skills to ace Chief Marketing Officer (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in multi-channel B2B and B2C marketing. Emphasise your track record in driving revenue growth and managing strategic partnerships, as these are key aspects of the Chief Marketing Officer role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Wilmington plc's market presence and how your skills align with their needs. Discuss your consultative approach and ability to navigate complex environments, which are crucial for this position.
Showcase Leadership Experience: Highlight any previous leadership roles where you fostered a performance culture. Provide examples of how you've inspired teams and driven successful marketing campaigns, as this will resonate well with the hiring managers.
Prepare for Potential Questions: Anticipate questions related to your experience with data-driven decision-making and your ability to forecast campaign success. Be ready to discuss specific strategies you've implemented in past roles that led to measurable results.
How to prepare for a job interview at Wilmington plc
✨Understand the Company and Its Market
Before your interview, take the time to research Wilmington plc and its position in the market. Familiarise yourself with their services, target audience, and competitors. This knowledge will help you demonstrate your strategic thinking and how you can contribute to their marketing goals.
✨Showcase Your Multi-Channel Expertise
As a Chief Marketing Officer, you'll need to highlight your experience in managing multi-channel B2B and B2C marketing. Be prepared to discuss specific campaigns you've led, the channels used, and the results achieved. Use data to back up your claims and show how you can drive revenue growth.
✨Demonstrate Stakeholder Management Skills
Given the complex, matrixed environment at Wilmington plc, it's crucial to showcase your ability to manage relationships with various stakeholders. Prepare examples of how you've successfully navigated similar situations in the past, focusing on collaboration and communication.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you might face in this role, such as balancing the needs of different business units, and prepare thoughtful responses that illustrate your approach to overcoming these challenges.
