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For Companies At a Glance
- Tasks: Lead brand marketing strategies and execute innovative campaigns.
- Company: Join a cutting-edge athleisure brand that's reshaping fashion and sport.
- Benefits: Enjoy 26 days holiday, free gym access, and free parking.
- Why this job: Be part of a high-growth team with limitless progression opportunities.
- Qualifications: 3-5 years in marketing, preferably in sports or clothing brands.
- Other info: Work alongside a best-in-class marketing team, including ex adidas leaders.
The predicted salary is between 43200 - 72000 £ per year.
Forward Role are working with one of the most exciting athleisure brands on the market right now to recruit a Senior Brand Manager. They are a cutting edge, fashion forward brand that covers fashion, sport and outdoor wear. Reporting to the Marketing Lead, this role will play a pivotal role in shaping the brand’s presence in the marketplace. This role is perfect for a strategic thinker who can identify consumer needs and position products and campaigns to serve them effectively.
A few reasons why you should apply:
- Outselling one of the most well-known, global sports brands, in apparel, week on week
- High growth – achieved what one of their competitors did in 10 months, in 2 months
- Opportunity to work with a best-in-class marketing team including a senior leader who is ex adidas
- Progression opportunities - If you’re ambitious, then sky is the limit in this business!
- Fantastic benefits including 26 days holiday, free onsite gym & free parking
Key Responsibilities:
- Develop and implement brand marketing frameworks.
- Craft and execute 360-degree marketing campaigns (creative, messaging, communications, and point of sale).
- Monitor marketing trends and analyse competitive products in the marketplace.
- Maintain and enhance brand tone of voice and positioning.
- Serve as the key marketing point of contact for cross-functional teams.
- Lead the marketing go-to-market (GTM) process and support new product flows.
- Plan and execute brand and channel campaigns.
- Ensure alignment with the overall marketing strategy while collaborating with the wider team.
- Manage brand marketing reporting, tracking KPIs within the established frameworks.
Requirements:
- In-depth knowledge of marketing, including advertising, market research, consumer behaviour, and marketing analytics.
- 3-5 years of experience in a similar role.
- Experience working for a sports or clothing brand is preferred.
- Self-motivated, positive, and a problem-solver.
- Strong ability to build and maintain cross-functional relationships.
- Proven track record of executing 360-degree marketing campaigns.
- Highly organized, with the ability to manage multiple campaigns simultaneously.
- Excellent communication skills.
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Research the brand thoroughly before your interview. Understand their current marketing strategies, recent campaigns, and how they position themselves against competitors. This knowledge will help you demonstrate your strategic thinking and show that you're genuinely interested in the role.
✨Tip Number 2
Network with professionals in the athleisure industry, especially those who have experience in brand management. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare examples of successful 360-degree marketing campaigns you've executed in the past. Be ready to discuss the strategies you used, the challenges you faced, and the results achieved. This will showcase your hands-on experience and ability to drive brand success.
✨Tip Number 4
Familiarise yourself with the latest trends in athleisure and consumer behaviour. Being able to discuss these trends during your interview will highlight your proactive approach and understanding of the market, making you a more attractive candidate for the Senior Brand Manager position.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing. Focus on your achievements in executing 360-degree marketing campaigns and any specific results you've achieved in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the athleisure industry and how your strategic thinking aligns with the brand's goals. Mention specific examples of how you've identified consumer needs and successfully positioned products in the past.
Showcase Your Knowledge: Demonstrate your understanding of current marketing trends and competitive products in your application. This could be through mentioning recent campaigns you've admired or discussing how you would approach the brand's marketing strategy.
Highlight Cross-Functional Collaboration: Since the role involves working with cross-functional teams, emphasise your experience in building relationships across departments. Provide examples of successful collaborations that led to effective marketing outcomes.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've identified consumer needs in the past and how you positioned products or campaigns to meet those needs effectively.
✨Know the Brand Inside Out
Research the athleisure brand thoroughly before your interview. Understand their current market position, recent campaigns, and what sets them apart from competitors. This knowledge will help you articulate how you can contribute to their success.
✨Highlight Your Campaign Experience
Be ready to discuss your experience with 360-degree marketing campaigns. Share specific examples of campaigns you've led, the challenges you faced, and the results achieved. This will showcase your hands-on experience and problem-solving skills.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, prepare to discuss how you've successfully built and maintained relationships across different functions. Highlight any collaborative projects that resulted in successful outcomes.
