Marketing Manager

Marketing Manager

• Our client, a specialist digital bioscience publisher based in London, is at the forefront of biomedical R&D, focusing on areas such as cell and gene therapy, vaccines. They are dedicated to delivering high-value content through innovative digital formats.
• The company is experiencing rapid growth and offers a fast-paced environment where talented professionals can carve out their own career paths. Their clients include leading global technology companies, and they are committed to exceptional customer service and fostering long-term partnerships.
• Equally, the client is passionate about leveraging novel platforms and systems to streamline operations, giving their team more time to focus on building strong relationships and driving value creation.

The Role

• Our client is seeking a Marketing Manager with 4+ years of experience to join their team full-time. The position offers significant opportunities for professional development, thanks to the fast-paced and dynamic nature of the business.
• This hybrid role requires two days per week at the client’s central London office in Waterloo, with the remaining time working remotely.
• The successful candidate will join a collaborative and engaged team embarking on ambitious growth plans within a supportive culture that rewards commitment and ownership.

Key Responsibilities:

• Campaign Analysis : Analyze marketing campaigns, report on metrics and trends, identify optimisation opportunities, and implement testing programs.
• Annual Marketing Plans : Develop annual marketing plans for each established publication to achieve or exceed readership growth targets.
• Digital Transformation Support : Contribute to the company’s digital strategy by analyzing customer engagement and behaviour data.
• New Product Launches : Design and implement marketing strategies for new product launches.
• Marketing Coordination :
• Organise and schedule all marketing activities, managing up to 4-5 email campaigns daily, including newsletters, webinar promotions, and targeted content emails.
• Plan social media strategies for LinkedIn and X (formerly Twitter).
• Monitor publication dates for client content, thematic issues, and individual items of content.
• Quality Assurance : Perform final quality checks on marketing campaigns set up by the Marketing Executive, ensuring accuracy and appropriate scheduling.
• Client Collaboration : Work directly with clients as needed, supporting their marketing efforts and providing performance reports for their campaigns.

Requirements

• Experience in B2B marketing of technical/scientific content, products, or services is advantageous but not essential.
• Proficiency in working with marketing databases, including creating data selects using keywords and codes.
• Strong analytical skills to evaluate marketing performance and optimise initiatives.
• Ability to identify the effectiveness and impact of marketing campaigns using tracking and data analysis.
• Exceptional organisational skills with an acute attention to detail.

What’s on Offer

• An opportunity to work with a team of talented, flexible, and forward-thinking professionals.
• Comprehensive support and tailored career development, including management support, on-the-job training, and internal/external training programs.

Compensation and Benefits :

• Competitive salary: £40,000 base plus a KPI-related bonus.
• 25 days of annual leave, increasing by one day per year of service (up to 30 days).
• Pension contribution.
• A rewarding environment where success is recognised, and career progression is self-directed.
• Hybrid working arrangement with a central London location.
• Access to Bright HR.

This role is ideal for a detail-oriented and analytical marketing professional ready to contribute to an ambitious and innovative company.