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- Tasks: Lead B2B marketing campaigns and create engaging content for electric vehicle businesses.
- Company: Join Octopus Electroverse, Europe's largest eMobility player, transforming the EV charging landscape.
- Benefits: Enjoy a dynamic work environment with no red tape, plus opportunities for creativity and impact.
- Why this job: Be part of a revolutionary team making electric fleet transitions simple and exciting.
- Qualifications: Experience in B2B marketing, storytelling, and digital strategies is essential.
- Other info: We value diverse perspectives and encourage all to apply, regardless of meeting every requirement.
The predicted salary is between 28800 - 48000 £ per year.
In just four years, Octopus Electroverse has grown to become the largest eMobility player in Europe, with over 960,000 connected electric vehicle chargers and a customer ecosystem spanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more. But that’s just the start: we’re looking to make the electric fleet transition as smart and simple as possible by building the best platform through Octopus Electroverse for Business.
We’re busy launching new products, working with more automotive and tech partners, building exciting new features at scale, and creating the integrated charging experiences of the future - all in the name of making the electric fleet transition super simple. Electroverse is a multifunctional team comprising product, development, commercial, operations, marketing, partnerships, and more - all focused on making Octopus the go-to name in EV charging. And we’re looking for smart individuals with an interest in the space who can help us make it happen.
About the role
We’re looking for a passionate B2B Marketing Lead to join the Electroverse team and grow our Octopus Electroverse for Business product. Being a true generalist, you’ll lead on the day-to-day marketing piece, feeding into the wider strategy with the Head of Marketing.
Being a part of the Octopus Group, there are a few things you should know... We don’t do things the traditional way. No agencies, no bureaucratic sign-off processes, and no unnecessary meetings. We have an incredible in-house team of developers, marketers, designers, product and commercial team, and we all work together to create a product that transforms the e-mobility space.
For the right person, this is a freeing and revolutionary way of working, but if you need hand-holding, this might not be the job for you. You’ll need to be hands-on, proactive, and full of ideas - we’re looking for someone who can hit the ground running. Our marketing team is lean for a product with such an international outlook, which makes this the perfect place to get stuck in and make an impact.
What You’ll Do...
- Create, curate and manage strategic B2B campaigns in the UK and abroad.
- Lead on B2B SEO and content strategy, conducting regular keyword research and planning content accordingly. Experience on SEMrush would be preferred.
- Create exciting content and copy to engage with existing and potential fleets/businesses.
- Along with the Head of Fleets, curate the Electroverse for Business event calendar: organising our own events, partnering with key stakeholder events, and seeking opportunities to get the Electroverse for Business branding in places where we physically can’t attend.
- Help create meaningful and engaging video content for use across different platforms.
- Help curate the content calendar and quarterly e-newsletter.
- Be a guardian (and champion!) of Octopus Electroverse for Business public presence and tone of voice.
- Work with the Electroverse web, design and ops teams, for example, to create new content & visuals for socials, work on web design and SEO, enhance the Electroverse for Business website to cater for engagement.
- Work with our Marketing Specialist to help build brand awareness through a robust social media strategy on LinkedIn.
- Think creatively about how Electroverse for Business can be a bigger and better part of the EV ecosystem, with the ultimate aim of helping Businesses transition their fleets to electric.
- Stay up-to-date with the latest industry and digital trends.
- Help with wider tasks as we launch Electroverse for Business in more countries.
What You’ll Need...
- Have experience in growing a B2B brand, with particular skills in strong storytelling and narrative-lead marketing and PR.
- Have experience in events. Strategically planning and executing events to promote/increase brand awareness, generate leads, and foster customer loyalty through in-person or virtual experiences.
- Have experience in digital marketing: from engagement stats and click-through rates to a wider SEO strategy and campaign management (LinkedIn Ads, Google Ads, PPC, etc.).
- Love creating content, whether that’s a straightforward social post or a high-impact advertorial campaign.
- Have an excellent understanding of audience, writing styles, and tone of voice.
- Are willing to dive into the detail to enhance your understanding and use that to help customers: part of Octopus’s DNA is simplifying complex topics so that we can all easily understand.
- Have experience in growing and engaging a community - understanding the needs/wants of your targeted demographic.
- Are a people person and enjoy engaging and working with a diverse group of individuals.
- Are genuinely passionate about building a green product, in pursuit of Octopus’s wider goal of decarbonising our planet.
- Don’t need detailed knowledge of electric vehicles or emobility, but an interest and desire to know more about the industry is essential!
If this sounds like you then we’d love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential.
Need any specific accommodations?
Whether you require specific accommodations or have a unique preference, let us know, and we’ll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
B2B Marketing Lead (London) employer: Octopus Energy Group
Contact Detail:
Octopus Energy Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Lead (London)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the eMobility sector. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the electric vehicle and eMobility space. Attend relevant events or webinars to connect with potential colleagues and industry leaders, which can provide valuable insights and possibly even referrals.
✨Tip Number 3
Showcase your creativity by preparing a mock campaign or content piece that aligns with Octopus Electroverse's goals. This proactive approach can set you apart and demonstrate your ability to think outside the box.
✨Tip Number 4
Research Octopus Electroverse’s existing marketing strategies and identify areas for improvement. Being able to discuss these insights during your interview will show your initiative and genuine interest in contributing to their success.
We think you need these skills to ace B2B Marketing Lead (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in storytelling and narrative-led marketing. Use specific examples that demonstrate your ability to grow a brand and engage with diverse audiences.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the eMobility sector and how your skills align with the role. Mention your hands-on approach and proactive mindset, as these qualities are essential for success in this position.
Showcase Your Content Creation Skills: Include samples of your previous work, such as content pieces or campaigns you've led. Highlight your ability to create engaging content across various platforms, as this is a key responsibility of the role.
Demonstrate Industry Knowledge: While you don't need detailed knowledge of electric vehicles, showing an interest in the industry can set you apart. Mention any relevant trends or insights you've come across and how they could apply to Octopus Electroverse's goals.
How to prepare for a job interview at Octopus Energy Group
✨Show Your Passion for eMobility
Make sure to express your genuine interest in the electric vehicle industry and eMobility. Research recent trends and developments, and be ready to discuss how they relate to the role. This will demonstrate your enthusiasm and commitment to the company's mission.
✨Highlight Your B2B Marketing Experience
Prepare specific examples of your past B2B marketing campaigns, focusing on storytelling and narrative-led strategies. Be ready to discuss how you’ve successfully engaged businesses and built brand awareness through innovative marketing techniques.
✨Demonstrate Event Planning Skills
Since the role involves event planning, come prepared with examples of events you've organised or contributed to. Discuss your approach to strategic planning and execution, and how these events helped increase brand awareness or generate leads.
✨Be Ready to Collaborate
Octopus Electroverse values teamwork, so be prepared to discuss how you work with diverse teams. Share examples of successful collaborations with different departments, such as product, design, and operations, to create impactful marketing strategies.
