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- Tasks: Lead content strategy and manage a team to create engaging, AI-driven content.
- Company: pawaTech is a top iGaming solutions provider powering Africa’s largest betting brand.
- Benefits: Enjoy flexible work, team events, and competitive compensation that rewards your achievements.
- Why this job: Join a dynamic team shaping the iGaming culture with innovative technology and growth opportunities.
- Qualifications: 5+ years in senior content roles, strong leadership, and experience with AI tools and SEO.
- Other info: Ongoing applications accepted; we value diversity and fairness in our hiring process.
The predicted salary is between 36000 - 60000 £ per year.
pawaTech is looking for a Content Manager with an inherent passion for teamwork and a collaborative spirit. You will guide and oversee the content strategy and operations for our mobile-focused online sportsbook and casino. You will lead a team of writers and an SEO resource, leveraging AI technologies to create impactful, localised content that drives engagement across multiple markets.
About us: pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets. Our platform is designed for scale, handling millions of active users across web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond.
What you’ll be doing:
- Leading daily content operations, ensuring alignment with business goals;
- Managing and mentoring a high-performing team of content writers and an SEO resource;
- Utilising AI-powered tools to improve content creation, localisation, and distribution;
- Developing and executing multi-channel content strategies across product, social media, and advertising;
- Integrating SEO best practices into all content initiatives;
- Monitoring and analysing performance, using insights to optimise results;
- Collaborating with stakeholders across local marketing and commercial teams, Product, UX, Marketing, Operations and Compliance.
What makes you a great candidate:
- 5+ years of experience in a senior content role, ideally within iGaming or sports betting sectors;
- Experience using AI tools (e.g., GPT-based platforms, translation/localisation tools, content analytics software);
- Exceptional writing, editing, and strategic communication skills, able to articulate detailed briefs and actionable content strategies;
- Strong analytical mindset with proven ability to leverage data-driven insights and analytics;
- The leadership capabilities, managing diverse, remote teams effectively;
- Excellent organisational and project management skills, comfortable juggling multiple tasks and priorities;
- Experience in creating SEO-focused content, understanding keyword research, content optimisation, and working in close collaboration with SEO and Growth teams;
- Deep familiarity with the iGaming industry and passion for sports.
Why choose pawaTech?
- We make an impact and contribute to shaping of the iGaming culture;
- We offer growth inside dedicated teams of seniors and career prospects;
- We embrace a modern technological stack and innovative approach;
- We value balance - a flexible environment and team events are waiting for you;
- We play it fair with compensation that recognises and backs your achievements and team budgets.
This job is accepting ongoing applications, and there is no application deadline.
At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions. In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. To request data deletion, updates, or transfers, please reach out via we will fulfil your request in accordance with applicable data protection laws.
Content Manager employer: pawaTech
Contact Detail:
pawaTech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager
✨Tip Number 1
Familiarise yourself with the iGaming industry, especially the sports betting sector. Understanding the latest trends and challenges will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your experience with AI tools relevant to content creation. Be prepared to discuss specific examples of how you've used these technologies to enhance content strategy and operations in your previous roles.
✨Tip Number 3
Highlight your leadership skills by preparing examples of how you've successfully managed and mentored teams. Discussing your approach to fostering collaboration and driving performance will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss your analytical mindset by bringing examples of how you've used data-driven insights to optimise content performance. This will show that you can align content strategies with business goals effectively.
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Manager at pawaTech. Familiarise yourself with their content strategy and how it aligns with their business goals.
Tailor Your CV: Highlight your relevant experience in content management, especially within the iGaming or sports betting sectors. Emphasise your leadership skills and any experience with AI tools that enhance content creation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for teamwork and collaboration. Mention specific examples of how you've successfully led content teams and utilised data-driven insights to optimise content strategies.
Showcase Your Analytical Skills: In your application, provide examples of how you've used analytics to drive content performance. Discuss your familiarity with SEO best practices and how you've integrated them into previous roles.
How to prepare for a job interview at pawaTech
✨Show Your Passion for iGaming
Make sure to express your enthusiasm for the iGaming industry and sports betting during the interview. Share any relevant experiences or insights that demonstrate your understanding of the market and how it influences content strategy.
✨Highlight Your Leadership Skills
Since the role involves managing a team, be prepared to discuss your leadership style and provide examples of how you've successfully mentored and guided teams in the past. Emphasise your ability to foster collaboration and drive results.
✨Demonstrate Your Analytical Mindset
Be ready to talk about how you use data to inform your content strategies. Discuss specific tools or methods you've employed to analyse performance and optimise content, showcasing your analytical skills and results-driven approach.
✨Familiarise Yourself with AI Tools
Since the role requires utilising AI technologies, make sure to mention any experience you have with AI-powered content creation or analytics tools. Discuss how these tools can enhance content quality and efficiency, showing that you're up-to-date with industry trends.
