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- Tasks: Lead content strategy and manage a team to create engaging, localised content.
- Company: pawaTech is a top iGaming solutions provider powering Africa’s largest betting brand.
- Benefits: Enjoy flexible work, team events, and competitive compensation that values your contributions.
- Why this job: Join a dynamic team shaping the iGaming culture with innovative technology and growth opportunities.
- Qualifications: 5+ years in senior content roles, strong writing skills, and experience with AI tools required.
- Other info: Ongoing applications accepted; we value diversity and fairness in our hiring process.
The predicted salary is between 28800 - 48000 £ per year.
pawaTech is looking for a Content Manager with an inherent passion for teamwork and a collaborative spirit. You will guide and oversee the content strategy and operations for our mobile-focused online sportsbook and casino. You will lead a team of writers and an SEO resource, leveraging AI technologies to create impactful, localised content that drives engagement across multiple markets.
About us:
pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets. Our platform is designed for scale, handling millions of active users across web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond.
What you’ll be doing:
- Leading daily content operations, ensuring alignment with business goals;
- Managing and mentoring a high-performing team of content writers and an SEO resource;
- Utilising AI-powered tools to improve content creation, localisation, and distribution;
- Developing and executing multi-channel content strategies across product, social media, and advertising;
- Integrating SEO best practices into all content initiatives;
- Monitoring and analysing performance, using insights to optimise results;
- Collaborating with stakeholders across local marketing and commercial teams, Product, UX, Marketing, Operations and Compliance.
What makes you a great candidate:
- 5+ years of experience in a senior content role, ideally within iGaming or sports betting sectors;
- Experience using AI tools (e.g., GPT-based platforms, translation/localisation tools, content analytics software);
- Exceptional writing, editing, and strategic communication skills, able to articulate detailed briefs and actionable content strategies;
- Strong analytical mindset with proven ability to leverage data-driven insights and analytics;
- The leadership capabilities, managing diverse, remote teams effectively;
- Excellent organisational and project management skills, comfortable juggling multiple tasks and priorities;
- Experience in creating SEO-focused content, understanding keyword research, content optimisation, and working in close collaboration with SEO and Growth teams;
- Deep familiarity with the iGaming industry and passion for sports.
Why choose pawaTech?
- We make an impact and contribute to shaping of the iGaming culture;
- We offer growth inside dedicated teams of seniors and career prospects;
- We embrace a modern technological stack and innovative approach;
- We value balance - a flexible environment and team events are waiting for you;
- We play it fair with compensation that recognises and backs your achievements and team budgets.
This job is accepting ongoing applications, and there is no application deadline.
At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions.
In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. To request data deletion, updates, or transfers, please reach out via we will fulfil your request in accordance with applicable data protection laws.
Content Manager employer: pawaTech
Contact Detail:
pawaTech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager
✨Tip Number 1
Familiarise yourself with the iGaming industry and current trends in sports betting. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your experience with AI tools relevant to content creation. Be prepared to discuss specific examples of how you've used these technologies to enhance content strategy and operations in your previous roles.
✨Tip Number 3
Highlight your leadership skills by preparing anecdotes that demonstrate your ability to manage and mentor a diverse team. Focus on how you’ve successfully navigated challenges and fostered collaboration among team members.
✨Tip Number 4
Prepare to discuss your approach to integrating SEO best practices into content initiatives. Be ready to share specific strategies you've implemented in the past that resulted in improved engagement and performance metrics.
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Manager at pawaTech. Familiarise yourself with their content strategy and how it aligns with their business goals.
Tailor Your CV: Highlight your relevant experience in content management, especially within the iGaming or sports betting sectors. Emphasise your leadership skills and any experience with AI tools, SEO practices, and data analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for teamwork and collaboration. Mention specific examples of how you've successfully led content teams and utilised AI technologies to enhance content creation.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data-driven insights to optimise content performance. This will demonstrate your strong analytical mindset, which is crucial for the role.
How to prepare for a job interview at pawaTech
✨Show Your Passion for iGaming
Make sure to express your enthusiasm for the iGaming industry and sports betting during the interview. Share any relevant experiences or insights that demonstrate your deep familiarity with the sector, as this will resonate well with the hiring team.
✨Highlight Your Leadership Skills
Since the role involves managing a team of writers and an SEO resource, be prepared to discuss your leadership style. Provide examples of how you've successfully mentored teams in the past and how you foster collaboration and high performance.
✨Demonstrate Your Analytical Mindset
Prepare to discuss how you've used data-driven insights to optimise content strategies in previous roles. Bring specific examples of how you've monitored performance and made adjustments based on analytics, as this is crucial for the position.
✨Familiarise Yourself with AI Tools
Since the job requires utilising AI-powered tools for content creation and localisation, make sure to mention any experience you have with such technologies. Discuss how you've leveraged these tools to enhance content quality and efficiency in your previous roles.
