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- Tasks: Drive revenue by managing MICE and group bookings across three hotels in London.
- Company: Join a leading hotel cluster in the vibrant Paddington area, part of IHG and Accor networks.
- Benefits: Enjoy global hotel discounts, complimentary meals, 28 days holiday, and career growth opportunities.
- Why this job: Be part of a dynamic team, enhance your sales skills, and make impactful connections in the hospitality industry.
- Qualifications: 2 years of hotel sales experience, strong lead generation skills, and familiarity with major hotel groups.
- Other info: Full-time role with a Monday to Friday schedule, offering a supportive and rewarding work environment.
Location: London Paddington (Office-Based - Mercure London Paddington)
Hotels: Hotel Indigo London Paddington, Mercure London Hyde Park, Mercure London Paddington
Role Overview
We are seeking a dynamic Cluster Sales Executive with a strong focus on MICE and Group bookings to drive revenue across three leading hotels in the London Paddington area. You will play a critical role in identifying and converting high-value leads, nurturing key partnerships, and maximising group and event-related business opportunities. This position is instrumental in increasing market share and supporting the strategic sales growth of our cluster hotels.
Key Responsibilities
- Develop and execute targeted sales strategies to grow revenue specifically for the MICE and Group segments.
- Proactively generate new business leads and convert enquiries into confirmed bookings through proactive outreach, networking, and follow-up.
- Manage and expand relationships with key accounts, event organisers, travel agents and corporate clients.
- Conduct hotel site visits and presentations to promote meeting and group facilities.
- Collaborate with IHG and Accor central MICE and group sales teams to align on pipeline opportunities and maximise brand support.
- Handle group RFPs, negotiate rates and contracts, and manage group blocks and event logistics in collaboration with hotel operations.
- Ensure a high level of client satisfaction through tailored proposals, seamless coordination, and exceptional communication.
- Attend networking events and industry exhibitions to grow lead generation and brand visibility.
- Monitor local and international MICE market trends, competitor activity, and evolving client needs to inform strategy.
- Maintain detailed records of client interactions and sales activities using CRM tools (e.g., Salesforce, Opera).
- Promote loyalty through IHG/Accor membership and event programs to drive repeat business.
- Collaborate closely with the Operations Team to ensure smooth event execution and client retention.
- Prepare and present weekly performance updates, lead tracking reports, and market insights.
- Contribute to the wider sales and revenue strategy of the cluster with a strong commercial mindset.
What We're Looking For
- 2 years experience in hotel sales with a focus on MICE and Group business.
- Familiarity with IHG, Accor, or other major hotel groups is advantageous.
- Proven ability to generate and convert leads within competitive sales environments.
- Strong interpersonal, negotiation, and presentation skills.
- Organised, self-motivated, and results-oriented with attention to detail.
- Experience with Opera, Salesforce, Cvent, ANAIS, Venue Directory and Meeting Broker.
What We Offer
- Global hotel discounts for you, your family, and friends across Accor and IHG networks.
- Complimentary meals during shifts.
- 28 days of holiday (including bank holidays).
- Recognition and rewards schemes.
- Opportunities for career growth, training, and development.
- Full-time position: 40 hours per week (Monday to Friday, 9am-6pm or as the business requires).
- Workplace pension scheme.
Apply below after reading through all the details and supporting information regarding this job opportunity.
Cluster Hotel Sales Executive employer: London Town Group of Companies Limited
Contact Detail:
London Town Group of Companies Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cluster Hotel Sales Executive
✨Tip Number 1
Network actively within the hospitality industry, especially focusing on MICE and group bookings. Attend relevant events and exhibitions to meet potential clients and partners, as personal connections can significantly boost your chances of landing this role.
✨Tip Number 2
Familiarise yourself with the specific hotels in the cluster, such as Hotel Indigo London Paddington and Mercure London Hyde Park. Understanding their unique selling points and facilities will help you demonstrate your knowledge and enthusiasm during interviews.
✨Tip Number 3
Stay updated on the latest trends in the MICE market and competitor activities. This knowledge will not only prepare you for discussions during interviews but also show your proactive approach to understanding the industry landscape.
✨Tip Number 4
Practice your negotiation and presentation skills, as these are crucial for the role. Consider role-playing scenarios with friends or colleagues to build confidence in handling group RFPs and client interactions effectively.
We think you need these skills to ace Cluster Hotel Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in hotel sales, particularly focusing on MICE and group bookings. Use specific examples of how you've generated leads and converted them into confirmed bookings.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the hotel industry. Mention your familiarity with IHG or Accor, and explain how your skills align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise your interpersonal, negotiation, and presentation skills in your application. Provide examples of how you've successfully managed client relationships and executed sales strategies in previous roles.
Showcase Your Knowledge of Market Trends: Demonstrate your awareness of local and international MICE market trends in your application. This shows that you are proactive and informed, which is crucial for driving revenue in this role.
How to prepare for a job interview at London Town Group of Companies Limited
✨Know Your MICE and Group Business
Make sure you understand the specifics of MICE (Meetings, Incentives, Conferences, and Exhibitions) and group bookings. Be prepared to discuss your previous experiences in these areas and how you've successfully generated leads and converted them into bookings.
✨Showcase Your Networking Skills
Since this role involves a lot of networking, come ready with examples of how you've built relationships with key accounts, event organisers, and corporate clients. Highlight any successful partnerships you've nurtured in the past.
✨Familiarise Yourself with CRM Tools
As the job requires using CRM tools like Salesforce and Opera, be prepared to discuss your experience with these systems. If you have specific examples of how you've used them to track leads or manage client interactions, share those during the interview.
✨Prepare for Role-Play Scenarios
You might be asked to conduct a mock sales pitch or negotiate rates during the interview. Practice presenting hotel facilities and handling objections, as this will demonstrate your confidence and ability to engage potential clients effectively.
