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- Tasks: Drive new business and build relationships in tech solutions sales.
- Company: Ajar Technology delivers innovative AV, security, and control room solutions across key sectors.
- Benefits: Enjoy flexible working, competitive salary, commission, and personal development opportunities.
- Why this job: Join a fast-growing company where your impact is celebrated and success shapes the future.
- Qualifications: 3-5+ years in B2B tech sales, with a focus on AV or security systems.
- Other info: This role is crucial for Ajar's ambitious growth plan starting Q3 2025.
The predicted salary is between 43200 - 72000 £ per year.
Ajar Technology is a UK-based Tier 2 systems integrator delivering converged Audio Visual, IP Security, and Control Room solutions across the transport, government, emergency services, and housing sectors. We operate at the intersection of innovation and integration – designing secure, smart environments for mission-critical operations. As we enter a phase of ambitious growth, we are expanding our sales team to drive new business and build long-term client relationships.
We are seeking dynamic Senior Sales Executive to join our team, focused on acquiring new clients and building trusted relationships in our target sectors. You will be selling a portfolio of integrated technology solutions, including:
- Audio Visual (AV) systems
- Video Management Systems (VMS)
- Open Platform Software
- Smart control room platforms
- AI-enabled solutions
This is a new business–driven role (approx. 70% new business / 30% account management) with strategic importance to Ajar's 2-year growth plan. You will be instrumental in expanding our market share, pipeline, and visibility.
Key Responsibilities
- Identify, engage, and convert new opportunities in target sectors: transport, public sector, housing, emergency services, local and central government
- Deliver consultative sales presentations and solution demonstrations with support from pre-sales specialists
- Manage a pipeline of qualified leads through to contract award
- Respond to bids, frameworks, and early engagement opportunities
- Develop relationships with key stakeholders, including end clients, consultants, and technology partners
- Maintain CRM discipline and produce accurate forecasts
- Represent Ajar at industry events, trade shows, and partner briefings
- Collaborate with marketing and delivery teams to ensure smooth transition from pre-sales to execution
What We’re Looking For
- 3–5+ years of B2B technology solution sales, in AV or CCTV and Access Control Security systems
- Proven track record in new business development and pipeline building
- Comfortable selling solutions not just products – can navigate complex stakeholder groups
- Knowledge of public sector buying routes and procurement is desirable
- Experience of Video Surveillance, Access Control, or AV systems a strong advantage
- Highly self-motivated, curious, structured, and resilient
- Strong communicator with excellent proposal-writing and presentation skills
Package & Benefits
- Competitive base salary (aligned to experience)
- Commission paid on net profit from completed business won
- Flexible working model
- 25 days holiday + public holidays
- Vehicle Allowance
- Personal development opportunities and access to vendor certifications
- Be part of a team where your impact is visible and celebrated
Why Join Ajar Now?
This is a rare opportunity to join a fast-growing business with a differentiated offer and proven market traction. As new hires at the centre of our next growth phase, your success will directly shape Ajar’s future. You’ll gain exposure across verticals, be supported by a trusted delivery team, and sell a solution suite that clients truly value.
Senior Sales Executive employer: Ajar Technology
Contact Detail:
Ajar Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Executive
✨Tip Number 1
Familiarise yourself with the latest trends in integrated technology solutions, especially in AV and security systems. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the industry by attending relevant events, trade shows, or webinars. Building relationships with key stakeholders can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous successes in new business development. Be ready to share specific examples of how you've built pipelines and converted leads, as this will be crucial for the role.
✨Tip Number 4
Research Ajar Technology thoroughly, including their recent projects and market position. Understanding their unique selling points will allow you to tailor your discussions and show how you can contribute to their growth.
We think you need these skills to ace Senior Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B technology solution sales, particularly in AV or CCTV and Access Control Security systems. Use specific examples to demonstrate your track record in new business development and pipeline building.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Ajar Technology's mission and how your skills align with their needs. Emphasise your ability to navigate complex stakeholder groups and your experience in consultative sales.
Highlight Key Achievements: In your application, include quantifiable achievements that reflect your success in previous roles. For instance, mention any significant contracts you've secured or how you've contributed to revenue growth in past positions.
Showcase Communication Skills: Since strong communication and proposal-writing skills are essential for this role, consider including examples of successful presentations or proposals you've delivered. This will help demonstrate your capability to engage and convert new opportunities.
How to prepare for a job interview at Ajar Technology
✨Research Ajar Technology
Before the interview, take some time to understand Ajar Technology's mission, values, and the specific solutions they offer. Familiarise yourself with their target sectors and recent projects to demonstrate your genuine interest in the company.
✨Prepare for Consultative Selling
Since the role involves delivering consultative sales presentations, practice articulating how you can identify client needs and tailor solutions accordingly. Be ready to discuss your previous experiences where you've successfully navigated complex stakeholder groups.
✨Showcase Your Track Record
Be prepared to share specific examples of your past successes in B2B technology solution sales. Highlight your achievements in new business development and pipeline building, as these are crucial for the role at Ajar Technology.
✨Ask Insightful Questions
During the interview, ask questions that show your understanding of the industry and the challenges Ajar Technology faces. This could include inquiries about their growth strategy or how they differentiate themselves from competitors in the integrated technology solutions market.
