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- Tasks: Lead marketing efforts and create engaging content for visitor attractions.
- Company: Join an ambitious operator of museums and cultural venues in Hampshire.
- Benefits: Enjoy remote work options, generous leave, and discounts on leisure activities.
- Why this job: Be part of a fun, inclusive team making a positive community impact.
- Qualifications: Experience in marketing, content strategy, and team leadership required.
- Other info: Opportunity for career growth with ongoing mentoring and development.
The predicted salary is between 45000 - 63000 £ per year.
We are looking for a Group Marketing and Content Manager for an entrepreneurial, ambitious visitor attractions operator who operate museums, arts, cultural and entertainment venues throughout Hampshire.
Reporting into the Commercial Director, this newly created role will be responsible for raising the profile and reach of the brand through content creation whilst leading the marketing team to drive footfall and revenue into their venues. 70% of the role will be content and brand development and 30% team leadership so this is a hands-on post.
We would love to hear from you if you have:
- Experience in coaching and developing small marketing teams.
- Experience in content strategy and brand marketing.
- Experience in developing and executing multi-channel marketing campaigns.
- Track record of driving digital engagement and organic search growth through content marketing.
- Experience of effective use of content management systems and digital communications platforms including multiple social media channels.
- Experience in digital marketing, PPC, SEO and tools.
- Strong copywriting, storytelling, and editorial skills.
- Internal and external stakeholder management experience.
- Ideally some knowledge of ticketing platforms and audience development strategies.
- Your own vehicle and able to work in Winchester up to three days per week.
Benefits:
- Opportunity to develop and evolve the role further.
- Ongoing mentoring and development to support with future advancement.
- Working for a large, supportive, inclusive, fun organisation with a genuine purpose to enrich the lives of the communities they serve.
- 5% employee/7.5% employer pension.
- 25 days annual leave plus bank holidays.
- Life assurance 3x annual salary.
- Health cash plan.
- Discounts on retail, leisure, going out and holidays.
- Generous occupational maternity, paternity, adoption and sick pay.
- Working a 37-hour week.
For more information, please click apply and we will be in touch promptly if you have the right level of experience.
Contact Detail:
Leisure People Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing and Content Manager
✨Tip Number 1
Familiarise yourself with the visitor attractions sector. Research the specific museums and venues operated by the company to understand their brand identity and audience. This knowledge will help you tailor your conversations during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully coached and developed marketing teams in the past. Be ready to discuss specific challenges you faced and how you overcame them to drive team performance.
✨Tip Number 3
Highlight your experience with content strategy and digital marketing by discussing successful campaigns you've executed. Be prepared to explain the metrics you used to measure success and how you adapted strategies based on those results.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in visitor attractions or cultural venues. Attend relevant events or webinars to make connections that could provide insights or referrals for this role.
We think you need these skills to ace Group Marketing and Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, brand marketing, and team leadership. Use specific examples that demonstrate your ability to drive digital engagement and manage marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for visitor attractions and how your skills align with the role. Mention your experience in coaching marketing teams and developing multi-channel campaigns, and how you can contribute to the company's goals.
Showcase Your Content Skills: Include links to your previous work or portfolio that showcases your copywriting, storytelling, and editorial skills. Highlight any successful content marketing campaigns you've led and their impact on engagement and revenue.
Highlight Stakeholder Management Experience: Demonstrate your experience in managing internal and external stakeholders. Provide examples of how you've successfully collaborated with different teams or partners to achieve marketing objectives.
How to prepare for a job interview at Leisure People Recruitment
✨Showcase Your Content Strategy Skills
Prepare to discuss your experience in developing and executing content strategies. Bring examples of successful campaigns you've led, focusing on how they increased engagement and footfall.
✨Demonstrate Leadership Experience
Since this role involves team leadership, be ready to share specific instances where you've coached or developed a marketing team. Highlight your approach to fostering collaboration and creativity.
✨Familiarise Yourself with Digital Tools
Brush up on the content management systems and digital communication platforms you’ve used. Be prepared to discuss how you’ve leveraged these tools for effective marketing and audience engagement.
✨Engage with Stakeholders
Think about your experience in managing internal and external stakeholders. Prepare to discuss how you’ve built relationships and communicated effectively to drive projects forward.
