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- Tasks: Lead Hormona's global marketing strategy and drive user acquisition through innovative campaigns.
- Company: Hormona is a pioneering healthtech startup focused on revolutionising women's health with data-driven solutions.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for growth in a vibrant team environment.
- Why this job: Join a mission-driven company making a real impact on women's health while leading a creative marketing team.
- Qualifications: 7+ years in marketing leadership with a focus on global brand growth and community engagement.
- Other info: Be part of a friendly, international team with fun meet-ups across Europe.
The predicted salary is between 43200 - 72000 £ per year.
About Us: Hormona is a data-driven women’s health company on a mission to revolutionize female health. Our award-winning mobile app is the first comprehensive, personalized hormone-tracking platform that helps women understand and optimize their hormonal well-being. With features like cycle tracking, symptom logging, personalized insights, and expert-backed recommendations, we’re leading the way in “Hormone Health.” As a fast-scaling healthtech startup, we combine science, technology, and compassionate care to transform how women understand and manage their hormones.
The Role: As Head of Marketing, you’ll be the strategic and creative engine behind Hormona’s global brand and growth journey. Sitting at the leadership table, you’ll shape our positioning, fuel international expansion, and lead a multidisciplinary marketing team to drive bold campaigns, user acquisition, and brand loyalty. We are looking for someone with a proven track record of profitable scaling a startup on a global level. That is innovative, bold, and unafraid to challenge convention in order to bring Hormona to the next level. You’ll have the vision and courage to break new ground while staying deeply connected to our mission.
Responsibilities:
- Global Growth & Market Expansion
- Identify and unlock new market opportunities across Europe, North America, and beyond.
- Localize brand and marketing strategies for cultural nuance while maintaining a strong, consistent global presence.
- Lead influencer, affiliate, and partnership strategies to amplify reach and drive grassroots growth.
- Score and cultivate global strategic brand partnerships that drive awareness, credibility, and organic growth.
- Brand & Marketing Alignment
- Own and evolve our global brand strategy and voice — ensuring consistency across all marketing touchpoints and positioning Hormona as the go-to platform for hormone health worldwide.
- Align brand messaging with marketing execution to create seamless, high-impact campaigns that resonate globally and locally.
- Collaborate with the Creative Lead to develop campaigns, visual identity, and storytelling across all channels.
- Partner with product, content, and design teams to deliver a unified user and brand experience across every stage of the customer journey.
- Performance, Digital, and Data
- Oversee integrated marketing programs across paid, organic, and owned channels.
- Drive user acquisition, engagement, and retention through marketing activities using data-driven decision-making.
- Find ways to maximize ROI to reach profitability as soon as possible.
- Community, Content, and Engagement
- Champion our user community and develop strategies to nurture loyalty, advocacy, and education.
- Oversee content marketing, email, and social to deliver value and connection at every touchpoint.
- Support Social Media & Community Manager in community activations, ambassador programs, and other initiatives that bring Hormona’s mission to life.
- Leadership & Team Building
- Build, mentor, and inspire a high-performing international marketing team.
- Foster a culture of creativity, agility, accountability, and impact.
- Collaborate closely with product, commercial, and executive teams to align growth and brand objectives.
Qualifications:
- 7+ years of marketing leadership experience, including brand, growth, and global expansion roles
- Proven success scaling DTC or health/wellness brands internationally
- Strong creative instincts and ability to lead impactful campaigns across channels and cultures
- Expertise in data-driven performance marketing and customer journey optimization
- Deep understanding of community-building, social media, and influencer marketing
- Design fluency (Figma, Adobe Creative Suite, etc.) and hands-on creative skills
- A passion for women’s health, wellness, and changing the narrative
- A collaborative, mission-first mindset — and the courage to lead boldly
What we offer you: 😊 A friendly, curious, and international working environment with a small, ambitious team ⏰ Flexible working opportunities 🤝 Impact the future of the company 💼 Office space in London 🌎 Fun meet-ups with the whole team around Europe ⭐️ Play a big role in our mission to improve the future of female health 🌱 Growth opportunities 💰 Competitive salary with the opportunity for options
Ready to help millions of women take control of their health? Join us and lead the growth charge at one of the most exciting startups in digital health. Let’s build something extraordinary together.
Contact Detail:
hormona Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Research Hormona's current marketing strategies and campaigns. Understanding their brand voice and positioning will help you tailor your approach during interviews, showcasing how your experience aligns with their mission.
✨Tip Number 2
Network with professionals in the healthtech and women's health sectors. Engaging with industry peers can provide insights into Hormona's market challenges and opportunities, which you can discuss in your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled brands internationally. Highlighting your past achievements in similar roles will demonstrate your capability to lead Hormona's global growth.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing and community engagement, especially within the health and wellness space. Being knowledgeable about current practices will show your commitment to innovation and relevance in the field.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Hormona's mission and values. Familiarise yourself with their app features and how they impact women's health. This knowledge will help you tailor your application to align with their goals.
Tailor Your CV: Highlight your relevant experience in marketing leadership, especially in scaling startups or health/wellness brands. Use specific metrics to demonstrate your success in user acquisition and brand growth, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for women's health and how your vision aligns with Hormona's mission. Discuss your innovative ideas for global market expansion and how you plan to lead impactful marketing campaigns.
Showcase Your Creative Skills: If you have experience with design tools like Figma or Adobe Creative Suite, mention this in your application. Provide examples of past campaigns you've led that demonstrate your creative instincts and ability to resonate with diverse audiences.
How to prepare for a job interview at hormona
✨Show Your Passion for Women's Health
Make sure to express your genuine interest in women's health and wellness during the interview. Hormona is on a mission to revolutionise female health, so demonstrating your passion for this cause will resonate well with the interviewers.
✨Highlight Your Global Marketing Experience
Since the role involves global growth and market expansion, be prepared to discuss your previous experiences in scaling brands internationally. Share specific examples of how you've successfully navigated different markets and cultures.
✨Demonstrate Data-Driven Decision Making
Hormona values data-driven marketing strategies, so come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools or methodologies you’ve employed to maximise ROI and drive user engagement.
✨Prepare for Creative Campaign Discussions
As the Head of Marketing, you'll need to lead impactful campaigns. Be ready to share your creative instincts and past campaign successes. Think about how you can align brand messaging with marketing execution to create high-impact results.
