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For Companies At a Glance
- Tasks: Lead high-impact analytics projects and manage a small team.
- Company: Join a company connecting individuals seeking care with unique stays.
- Benefits: Enjoy remote work options and a competitive salary of £66,000 - £77,000.
- Why this job: Be part of a dynamic team driving strategic marketing insights and initiatives.
- Qualifications: Strong SQL skills and experience in advanced statistical analysis required.
- Other info: Must be a UK resident with full right to work.
The predicted salary is between 57000 - 77000 £ per year.
£66,000 - £77,000
REMOTE - MUST BE UK BASED
Please note, you must be a UK resident to apply with full right to work in the UK.
THE COMPANY
This company facilitates mutual exchanges between individuals seeking reliable care and those seeking unique stays. You'll report to the Director of Analytics, who oversees marketing analytics, product analytics and the data platform team.
THE ROLE
This company is looking for a technically hands-on analytics leader to join the team. You'll manage one direct report (with potential to grow the team), and work closely with the marketing team on strategic priorities. The role involves leading high-impact analytics projects such as multi-touch attribution, brand lift studies, MMM, and incrementality testing. Experience with SQL and digital marketing channels is essential. You should have a strong background in advanced statistical analysis and be comfortable leading cross-functional initiatives.
SKILLS + EXPERIENCE
- Strong SQL experience
- Experience leading on analytics projects including - multi-touch attribution modelling, brand lift studies, incrementality testing, brand campaigns, MMM
- Strong statistical analytics experience
- Ideally you will have managed one person
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
Marketing Analytics Lead employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Lead
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially around multi-touch attribution and incrementality testing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing analytics field, particularly those who have experience with SQL and statistical analysis. Attend relevant webinars or local meetups to build connections that could provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully led analytics initiatives. Be ready to explain your approach, the tools you used, and the impact of your work on business outcomes, as this will demonstrate your hands-on experience.
✨Tip Number 4
Research the company’s current marketing strategies and analytics practices. Understanding their approach will allow you to tailor your discussions and show how your skills can directly contribute to their goals.
We think you need these skills to ace Marketing Analytics Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL and analytics projects. Emphasise any relevant work you've done in multi-touch attribution, brand lift studies, or incrementality testing to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing analytics and your leadership experience. Mention specific projects you've led and how they relate to the role, demonstrating your ability to manage cross-functional initiatives.
Highlight Technical Skills: Clearly outline your technical skills, especially your proficiency in SQL and statistical analysis. Provide examples of how you've applied these skills in previous roles to drive results.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial for a role in analytics.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your SQL Skills
Since strong SQL experience is essential for this role, be prepared to discuss your previous projects involving SQL. Bring examples of how you've used SQL to derive insights from data and how it has impacted marketing strategies.
✨Demonstrate Your Analytical Projects
Be ready to talk about specific analytics projects you've led, such as multi-touch attribution or brand lift studies. Highlight the methodologies you used, the challenges you faced, and the outcomes of these projects to showcase your expertise.
✨Prepare for Technical Questions
Expect technical questions related to statistical analysis and digital marketing channels. Brush up on key concepts and be ready to explain how you've applied them in real-world scenarios, especially in leading cross-functional initiatives.
✨Discuss Team Management Experience
If you've managed a team before, share your experiences in leading and developing team members. Discuss your leadership style and how you foster collaboration, as this role involves managing at least one direct report.
