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- Tasks: Lead sales strategy and build partnerships in the beverage industry.
- Company: Join a fast-growing brand focused on health, sustainability, and innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and a flexible work environment.
- Why this job: Be part of a mission-led brand that values your voice and offers growth opportunities.
- Qualifications: Experience in sales within Retail and HoReCa sectors is essential.
- Other info: We welcome applicants from all backgrounds to apply.
The predicted salary is between 43200 - 72000 £ per year.
We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us.
We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.
You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets. This is a key role for someone who understands how to build a market presence from the ground up.
Key Responsibilities- Develop and execute a sales strategy across Retail and HoReCa channels
- Identify, engage, and grow relationships with key partners across the UK
- Negotiate contracts, secure listings, and drive product visibility
- Monitor sales data and adjust strategy based on performance insights
- Represent the brand at industry events, tastings, and meetings
- Set ambitious but achievable goals and consistently meet or exceed them
- Proven experience in sales across both Retail and HoReCa/Foodservice sectors
- A track record of launching or growing products in the UK market, ideally in startups or challenger brands
- Strong strategic thinking, paired with a hands-on, entrepreneurial approach
- Skilled negotiator and confident communicator
- Experience with beverage or FMCG brands is a plus
- A team player who values diverse perspectives and thrives in a fast-paced environment
- Competitive base salary with performance-based bonuses/commissions
- Real opportunities for growth and leadership within a scaling brand
- A collaborative, forward-thinking team committed to doing things differently
- A flexible and supportive work environment where your voice matters
We strongly encourage applicants from all backgrounds and identities to apply. If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you. Apply now to join our journey.
Contact Detail:
WILD Berry Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager Beverage Retail & HoReCa (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in the beverage industry, especially within the Retail and HoReCa sectors. Understanding current market dynamics will help you speak confidently about how you can contribute to our growth.
✨Tip Number 2
Network with professionals in the beverage and foodservice industries. Attend relevant events or join online forums to connect with potential partners and gain insights that could be beneficial for your role as a Sales Manager.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched or grown products in the UK market. Highlighting your past achievements will demonstrate your capability to drive our sales strategy effectively.
✨Tip Number 4
Showcase your negotiation skills by preparing for role-play scenarios. Being able to articulate your approach to securing listings and driving product visibility will set you apart during the interview process.
We think you need these skills to ace Sales Manager Beverage Retail & HoReCa (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the Retail and HoReCa sectors. Use specific examples of how you've successfully launched or grown products in similar markets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach. Mention your passion for the beverage industry and how your values align with the company's focus on health and sustainability.
Highlight Key Achievements: In your application, emphasise any quantifiable achievements, such as sales targets met or exceeded, successful negotiations, or partnerships developed. This will demonstrate your capability to drive results.
Showcase Your Communication Skills: Since the role requires strong negotiation and communication skills, consider including examples of how you've effectively communicated with partners or represented brands at events. This can set you apart from other candidates.
How to prepare for a job interview at WILD Berry Brew
✨Research the Company
Before your interview, take some time to understand the company's mission, values, and products. Familiarise yourself with their approach to health, sustainability, and innovation in the beverage industry. This will help you align your answers with their goals and demonstrate your genuine interest.
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles, particularly in the Retail and HoReCa sectors. Highlight specific achievements, such as successful product launches or partnerships you've developed. Use metrics to quantify your success, as this will make your experience more compelling.
✨Demonstrate Strategic Thinking
Since the role requires strategic thinking, be ready to discuss how you would develop and execute a sales strategy for the company. Think about potential challenges in the UK market and how you would address them. This shows that you can think critically and plan effectively.
✨Prepare Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful questions about the company's growth plans, team dynamics, and expectations for the Sales Manager role. This not only shows your interest but also helps you assess if the company is the right fit for you.
