Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategy and campaigns to boost customer engagement and drive growth.
- Company: Wagamama is a vibrant eating house inspired by Japanese ramen bars, with over 165 UK locations.
- Benefits: Enjoy hybrid working, a £200 food allowance, private healthcare, and 25 days holiday plus bank holidays.
- Why this job: Join a dynamic team focused on personalisation and innovation in customer engagement.
- Qualifications: 3+ years in CRM management with expertise in Bloomreach and Moveable Ink required.
- Other info: Competitive salary with a discretionary 20% bonus and family-friendly policies.
The predicted salary is between 36000 - 60000 £ per year.
At wagamama, we’re an eating house for the soul. With over 165 UK restaurants and growing, our purpose is to nourish the world from bowl to soul, inspired by fast-paced Japanese ramen bars since 1992. We’re looking for a CRM Manager to join us on our continuous journey of true nourishment.
Purpose: To develop and execute the wagamama CRM plans & campaigns in a way that is genuinely impactful and personalised in order to continuously grow customer engagement and deliver 1% incremental LFL growth year in year out. It is your mission to constantly build the value of our customer database through effective CRM and data management.
Key Accountabilities:
- CRM Strategy Development: Shape and deliver the CRM strategy and plans, focusing on footfall driving and maximising the commercial value of our guest database.
- Campaign Ownership: Lead the development and execution of the annual CRM calendar, with segmented, personalised and insight-led campaigns across email, push, app inbox, WhatsApp to deliver the targeted customer & commercial goals.
- Lead development and implementation of the monthly test and learn CRM plan ensuring we always make the one degree changes that make the difference to the value of the program to customer and commercially.
- Performance Analysis and Reporting: Set up a reporting infrastructure and cadence to regularly analyse performance and provide insights and recommendations to optimise future plans.
- Customer Data Management: Play a key role in managing our customer data, ensuring it is kept up to date and compliant with the latest GDPR and data privacy regulations. Keep on top of manually importing Deliveroo white label data into the database and proactively managing the GDPR inbox, alongside our data privacy officer.
- CRM Platform Expertise: Work within our CDXP to create and manage campaigns, optimise segmentation and explore advanced functionalities to improve results. Be the key business user for Movable Ink, ensuring optimal use of this platform.
- Apply Best Practice: Bring CRM best practices to the role, applying a creative eye to ensure all communications (whether calendar or lifecycle driven) are relevant and engaging. Track and report on competitor CRM activities, providing insights and recommendations to keep our plans competitive and innovative.
Requirements:
- 3+ years experience in CRM management.
- Proven experience of leading, developing and scaling CRM for customer and commercial benefit in another business.
- Deep knowledge and experience of Bloomreach as our CDXP and Movable Ink as our personalisation platform.
- Strong experience of developing personalised communication and marketing at scale.
- 1-1 customer first but commercially savvy.
- Strength in partnering with technical and IT knowing how to get two functions to work as one for the benefit of the customer.
- Compliance awareness with sound knowledge of GDPR and data privacy best practices.
What’s in it for you:
- A competitive annual salary.
- Discretionary 20% bonus opportunity per year.
- Hybrid working model.
- £200 wagamama food allowance.
- Private healthcare.
- Pension contribution.
- 25 days holiday + all bank holidays.
- Various discounts across retail, hospitality + leisure.
- Family friendly policy: any expectant person or anyone adopting a child will receive 26 weeks full pay + 13 weeks half pay.
crm manager employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land crm manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM management, especially those relevant to the restaurant industry. Understanding how to leverage customer data for personalised marketing will set you apart as a candidate.
✨Tip Number 2
Network with professionals in the CRM field, particularly those who have experience with Bloomreach and Movable Ink. Engaging with these platforms' user communities can provide insights and tips that could be beneficial during your interview.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've led in the past. Highlight how your strategic thinking and execution contributed to customer engagement and commercial growth.
✨Tip Number 4
Stay updated on GDPR regulations and data privacy best practices. Being able to demonstrate your knowledge in this area will show that you are compliant and responsible, which is crucial for the role.
We think you need these skills to ace crm manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager at Wagamama. Familiarise yourself with their CRM strategy and how it aligns with customer engagement and commercial growth.
Tailor Your CV: Highlight your relevant experience in CRM management, especially any work with platforms like Bloomreach and Movable Ink. Use specific examples to demonstrate your ability to develop personalised communications and manage customer data effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your strategic thinking skills. Mention how your previous experiences align with Wagamama's mission and values, and express your enthusiasm for contributing to their CRM initiatives.
Showcase Your Analytical Skills: In your application, emphasise your experience with performance analysis and reporting. Provide examples of how you've used data insights to optimise CRM strategies and improve customer engagement in past roles.
How to prepare for a job interview at Wagamama
✨Understand the CRM Landscape
Familiarise yourself with the latest trends and best practices in CRM management. Be prepared to discuss how you can apply your knowledge of platforms like Bloomreach and Movable Ink to enhance customer engagement at Wagamama.
✨Showcase Your Campaign Experience
Be ready to share specific examples of successful CRM campaigns you've led in the past. Highlight how these campaigns drove customer engagement and contributed to commercial growth, as this aligns closely with Wagamama's goals.
✨Demonstrate Data Management Skills
Discuss your experience with customer data management, particularly in relation to GDPR compliance. Emphasise your ability to keep data up to date and how you've handled data privacy issues in previous roles.
✨Prepare for Performance Analysis Questions
Expect questions about how you analyse campaign performance and derive insights. Be ready to explain your approach to setting up reporting infrastructures and how you've used data to optimise future CRM strategies.
