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- Tasks: Lead e-commerce site management and optimise Paid Social campaigns for a legendary basketball brand.
- Company: Join the iconic AND1 basketball brand as it makes a comeback in the D2C market.
- Benefits: Enjoy a dynamic work environment in Central Manchester with opportunities for growth and creativity.
- Why this job: Make a significant impact on a beloved brand while working with a passionate team in a vibrant culture.
- Qualifications: 4+ years in e-commerce or digital marketing, with expertise in Paid Social and Shopify.
- Other info: Ideal for tech-savvy individuals who thrive on data-driven strategies and creative marketing.
The predicted salary is between 36000 - 60000 £ per year.
Central Manchester Head Office Based D2C - Basketball brand
The legendary AND1 basketball brand is back. We’re on the hunt for a tech-savvy, data-driven and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.
If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.
What You’ll Do:
- Website Management: Oversee e-commerce site development with 3rd-party devs. Optimise navigation, collections, UX, and product launches. Align online product drops with inventory & marketing priorities.
- Digital Marketing & Paid Social: Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest). Run A/B tests, audience segmentation, and bidding strategies. Monitor metrics, deliver insights, and manage budgets. Collaborate with creative/content teams to ensure ad impact.
- Reporting & Strategy: Deliver clear performance reports & sales forecasts. Manage marketing calendar and online trading budget. Track trends to stay ahead of the curve.
- Inventory Management: Coordinate inventory with merchandising and logistics teams. Ensure site readiness ahead of key launches and promos.
What You’ll Bring:
- 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
- Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
- Deep experience with Shopify/Shopify+.
- Skilled in Google Analytics, Ads Manager, Meta Business Suite.
- Strong performance marketing mindset (ROI, conversions, CPL).
- Excellent organisation, communication & attention to detail.
Locations
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
✨Tip Number 1
Familiarise yourself with the AND1 brand and its target audience. Understanding the basketball culture and lifestyle will help you tailor your approach during interviews and discussions, showcasing your passion for the brand.
✨Tip Number 2
Stay updated on the latest trends in e-commerce and digital marketing, especially in the sportswear sector. Being able to discuss current strategies and innovations will demonstrate your expertise and commitment to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful Paid Social campaigns you've managed. Highlighting your data-driven results and creative strategies will set you apart as a candidate who can deliver measurable impact.
✨Tip Number 4
Network with professionals in the e-commerce and digital marketing space, particularly those with experience in sports brands. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing, particularly focusing on Paid Social campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the basketball brand and how your skills align with their needs. Mention your familiarity with platforms like Meta, TikTok, and Pinterest, and how you can leverage them for growth.
Showcase Relevant Experience: Include examples of past projects where you've successfully managed e-commerce sites or executed digital marketing strategies. Highlight any experience with Shopify and performance marketing to stand out.
Highlight Analytical Skills: Since the role requires a data-driven approach, emphasise your proficiency in Google Analytics and your ability to derive insights from data. Mention any A/B testing or audience segmentation experiences you've had.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in e-commerce and digital marketing, especially focusing on any successful campaigns you've managed. Highlight specific metrics that demonstrate your impact, such as ROI or conversion rates.
✨Demonstrate Knowledge of Paid Social Platforms
Familiarise yourself with the latest trends and best practices for platforms like Meta, TikTok, and Pinterest. Be ready to share examples of campaigns you've run on these platforms and how you optimised them for better performance.
✨Prepare for Technical Questions
Since the role requires a strong understanding of tools like Shopify and Google Analytics, brush up on your technical knowledge. Be ready to explain how you've used these tools to drive e-commerce success in the past.
✨Align with the Brand's Vision
Research the AND1 basketball brand and its target audience. Understand their values and how they position themselves in the market. This will help you tailor your responses to show that you're not just a fit for the role, but also for the brand.
