Social Media & PR Manager

About SHEIN EMEA

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region. At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

Position Summary

You will join part of the Manchester based SHEIN brands Musera & Musero. Founded in 2023 and launching in January 2024, Musera has quickly become one of the best-performing brands on the SHEIN platform. With a focus on innovation, trend-driven designs, and a fast-paced approach to growth, Musera offers exciting career potential in an ever-evolving and high-energy environment.

Role Overview

As the Social Media and PR Manager, you will be responsible for developing, executing, and overseeing the social media and public relations strategies that align with the company’s overall brand image. You will work closely with senior management to ensure the strategies are well-aligned with business objectives, managing budgets, and leading a team to deliver high-quality, impactful campaigns.

Key Responsibilities

• Social Media – Develop and execute a dynamic social media strategy, ensuring agility and thorough planning within the content calendar for both brands. Coordinate the creation of compelling, on-brand content across multiple social media platforms. Stay ahead of the curve and monitor cultural and social trends to drive content that generates brand awareness and traffic to site. Ensure that all content is consistent with the brand image. Work closely with the product teams to ensure critical sales curves are reflected in budget and plans. Work closely with the creative team to ensure deliverables are met in line with the planning. Confidently report weekly on social insights and ROI, across multiple platforms.
• Events – Work closely with senior management to define and maintain budgets, ensuring cost-effective strategies and efficient use of resources. Create compelling & engaging concepts that capture customer attention and differentiate us from the competition. End to end management of the regular events competently liaising with the internal team and external vendors. Ensure a ROI is identified and reported on.
• Influencer Management – Establish and nurture relationships with influencers and key industry stakeholders to elevate brand visibility and reputation. Source new talent who align with our key brand values and engage with our demographic. Manage the budget and investments for paid posts and gifting ensuring a ROI.
• Team Management & Communication – Build and maintain relationships with the wider SHEIN business and key industry stakeholders to enhance brand visibility and reputation. Manage and guide the day-to-day responsibilities of the social media and PR teams, ensuring high performance, creativity, and collaboration. Act as the first point of contact for managing any issues or brand crises, ensuring swift and effective resolution.

Skills and Qualifications:

• At least 6 years of experience in social media and/or PR, with a proven track record of developing and executing successful strategies and ROI.
• Strong leadership and team management skills, with the ability to motivate and develop team members.
• Strong network of relevant influencers.
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences and platforms.
• Experience using analytics skills to track performance and identify opportunities.
• Proven experience in managing and tracking budgets, ensuring resources are used efficiently.
• Strong creative skills and the ability to think outside the box to generate unique and engaging content.
• Proactive, hands-on and self-motivated with a keen eye for detail.
• Ability to work under pressure and meet deadlines.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Collaborative and adaptable, with a positive, solution-focused attitude.