Senior Marketing Manager (Brand Content and Creative)

Our client, a contemporary women\’s activewear brand—known for effortless design, premium feel, and everyday performance—is seeking a Senior Marketing Manager to lead its next chapter of brand growth across the UK and Europe. This is a strategic and hands-on role, ideal for a marketing leader who thrives in creative, cross-functional environments and wants to shape brand relevance at the intersection of fashion, movement, and culture. Brand Strategy & Creative Direction Define and own the brand vision across sport and lifestyle categories Build long-term marketing strategies grounded in consumer insights and commercial goals Elevate brand storytelling and cultural relevance through campaigns, content, and partnerships Integrated Marketing & Key Account Activation Lead 360° seasonal campaigns across media, social, retail, digital, and experiential channels Partner with key retailers to co-create full-funnel marketing activations Lead campaign planning and execution from brief to delivery, including production and performance analysis Deliver impactful activations across DTC and wholesale channels, from store takeovers to digital launches Align closely with sales, product, digital, and merchandising teams to ensure a unified brand voice Own the UK & European marketing budget with clear tracking and performance insights Prioritise high-impact initiatives, ensuring spend drives both brand value and commercial return Solid background in brand, account, or integrated marketing roles within activewear, fashion, lifestyle, or sportswear Proven track record of building brand equity and delivering successful campaigns across multiple markets Strategic yet agile—able to shape long-term plans while jumping into day-to-day execution Confident working across retail, media, content, and digital marketing channels Passionate about movement, culture, and building inclusive brand communities Competitive base salary + annual bonus + regular salary reviews ~33 days including 8 bank holidays ~ Exclusive employee discounts across all brands ~ Clear career progression and development opportunities ~ Collaborative, inclusive work culture with supportive leadership ~