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For Companies At a Glance
- Tasks: Lead CRM campaigns to boost customer engagement and retention across digital channels.
- Company: Join a mission-driven DTC brand redefining the e-commerce landscape in Europe.
- Benefits: Enjoy hybrid working, 25 days holiday, and a £500 personal development budget.
- Why this job: Be part of a passionate team in a high-growth environment that values innovation and collaboration.
- Qualifications: Experience in e-commerce CRM, campaign performance, and data analysis is essential.
- Other info: Major Players is a proud B Corp™ committed to diversity and inclusion.
The predicted salary is between 34000 - 42000 £ per year.
Are you a data-driven CRM specialist who thrives at the intersection of strategy, performance, and customer experience? This is a unique opportunity to join a mission-led DTC brand that’s redefining the industry across Europe, with strong commercial momentum, loyal customers, and a truly passionate team. As Senior CRM Specialist, you’ll take ownership of digital communications for a fast-growing product line, driving customer retention and revenue across email, push, and SMS. You’ll partner cross-functionally with Product, Creative, Operations and BI teams to craft and execute campaigns that engage, convert, and add real customer value. This is a hands-on, high-impact role for someone ready to step up, shape strategy, and own execution in a high-growth e-commerce environment.
Key Responsibilities:
- Build and deliver CRM campaigns that boost adoption of digital add-ons and subscription extras across multiple markets
- Lead strategy and execution across email, SMS, and push – owning planning, testing, optimisation and performance
- Leverage customer insights and segmentation to create personalised journeys and offers
- Define campaign logic, automate workflows, and report on commercial outcomes
- Constantly test and learn – from copy to content to segmentation – using tools like Iterable, Looker, or equivalents
Skills & Experience:
- Hands on e-commerce CRM or email marketing experience
- Strong track record in campaign performance, segmentation and automation
- Comfortable working with CRM platforms (Iterable, Klaviyo, SFMC, etc.) and BI tools (Looker, GA4, etc.)
- Commercially minded, you understand metrics like AOV, CLTV, and retention
- Analytical and confident interpreting data to inform strategy
- Proactive, collaborative, and excited by the pace of a high-growth brand
Benefits:
- Hybrid working (3 days in-office, 2 from home)
- 25 days holiday + bank holidays + extra days per year of service
- £500 personal learning & development budget
- Private medical and dental cover
- Enhanced parental leave
Senior CRM Specialist employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, such as Iterable and Looker. Having hands-on experience or even a basic understanding of these platforms can set you apart during discussions.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share metrics that demonstrate your impact on customer retention and revenue, as this role heavily focuses on performance-driven results.
✨Tip Number 3
Showcase your analytical skills by being prepared to interpret data and discuss how it informs your strategy. Think of examples where you've used data insights to optimise campaigns or improve customer journeys.
✨Tip Number 4
Highlight your collaborative spirit by preparing examples of how you've worked cross-functionally in the past. This role requires partnering with various teams, so demonstrating your teamwork skills will be crucial.
We think you need these skills to ace Senior CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, e-commerce, and campaign performance. Use specific metrics to demonstrate your success in previous roles, especially those related to customer retention and revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its mission. Discuss how your skills align with the responsibilities of the Senior CRM Specialist role, particularly your experience with CRM platforms and data analysis.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform strategy in past roles. Mention specific tools you've worked with, like Iterable or Looker, and how they contributed to successful campaigns.
Highlight Collaboration Experience: Since the role involves working cross-functionally, emphasise your experience collaborating with different teams. Share examples of how you’ve partnered with product, creative, or operations teams to achieve campaign goals.
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Metrics
Familiarise yourself with key metrics like Average Order Value (AOV), Customer Lifetime Value (CLTV), and retention rates. Be prepared to discuss how you've used these metrics in past roles to drive CRM strategies and improve campaign performance.
✨Showcase Your Tools Proficiency
Highlight your experience with CRM platforms such as Iterable, Klaviyo, or SFMC, and BI tools like Looker or GA4. Be ready to provide examples of how you've leveraged these tools for segmentation, automation, and reporting in previous campaigns.
✨Demonstrate a Data-Driven Mindset
Prepare to discuss how you interpret data to inform your strategies. Share specific instances where your analytical skills led to successful campaign adjustments or optimisations, showcasing your ability to test and learn continuously.
✨Emphasise Collaboration Skills
Since the role involves partnering with various teams, be sure to highlight your collaborative experiences. Discuss how you've worked cross-functionally with Product, Creative, Operations, and BI teams to execute successful campaigns that engage customers.
