Content Marketing Executive (Preston)

We are seeking an enthusiastic and creative Content Marketing Executive to join our team at alsico UK. This role is perfect for someone passionate about content creation, creating videos, copywriting, and storytelling across multiple channels. You will be responsible for producing engaging content for our website, social media platforms, email marketing, and more, all while ensuring the voice of the alsico brand is consistent and impactful. You will also work closely with our marketing team and other departments to drive brand awareness, engagement, and business growth.

Key Responsibilities

• Content Creation & Copywriting: Produce high-quality, engaging content for social media, websites, email campaigns, and internal communications that resonates with our target audience and reflects the alsico brand. Collaborate with internal teams and customers to create content and case studies that highlight the success of our products and services.
• Website Content: Support the creation of new website pages, write copy, and design page layouts that provide a smooth user experience (UX). Ensure all content is optimized for SEO, including writing copy and maintaining accurate, up-to-date information across the website.
• Social Media Management: Manage and execute content strategies across social media platforms (LinkedIn, Instagram, Facebook, etc.), creating content, scheduling posts, and running paid campaigns to increase engagement, build community, and drive website traffic.
• Photography & Video Production: Capture and create photography and video content that supports marketing campaigns, social media, website content, and customer engagement. Your work will tell the alsico story visually and enhance our brand’s presence across multiple platforms.
• Email Marketing: Write, design, and execute email marketing campaigns that engage both internal and external audiences. You will help craft clear, persuasive copy that aligns with campaign objectives and drives action.
• Marketing Collateral for Sales Teams: Support the creation of marketing collateral for the sales team, including presentations and bespoke printed materials.
• Event Support: Assist with the creation of promotional materials, digital content, and social media campaigns to support events, both internal and external.
• Collaboration & Reporting: Work closely with the marketing team and other departments to ensure content supports campaign goals. Track and report on content performance, providing insights and suggestions for improvement.

Key Skills and Qualifications

• Content Creation Passion: A passion for creating engaging content that resonates with a diverse audience across various channels.
• Excellent Copywriting Skills: Proven ability to write clear and engaging copy for websites, blogs, social media, and email campaigns.
• Photography & Video Skills: Experience creating photography and video content for social media, websites, and campaigns.
• Social Media & Advertising Expertise: Hands-on experience managing social media platforms, executing content strategies, and running paid campaigns.
• Graphic Design & Adobe Creative Suite Skills: Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.) or similar tools for creating marketing assets.
• Experience: 3-5 years of experience in content creation, content marketing, or digital marketing, ideally in the B2B or manufacturing sector.
• Education: A degree in Marketing, Communications, or a related field is desirable.

What We’re Looking For

• Creative Storyteller: You can craft compelling content that not only informs but also resonates with the target audience.
• Multi-Channel Content Creator: Comfortable with photography, video production, and creating written content across different channels.
• Collaborative Team Player: You enjoy working with various teams and departments to ensure that the content you create aligns with broader marketing and business objectives.
• Detail-Oriented: You take pride in producing high-quality, on-brand content that helps achieve measurable business goals.
• Versatile & Hands-On: You enjoy taking on a variety of tasks and are willing to get stuck in to whatever is needed, whether it’s creating content, executing campaigns, or supporting the team at an event.