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- Tasks: Join us to transform customer communications through innovative CRM strategies and personalised marketing.
- Company: Lands’ End Europe is evolving into a digital-first, customer-centric brand based in Oakham.
- Benefits: Enjoy hybrid work, gym access, employee discounts, health schemes, and pension contributions.
- Why this job: Be part of a dynamic team driving customer engagement and making a real impact in marketing.
- Qualifications: Experience in CRM marketing, data-driven mindset, and fluency in German or French preferred.
- Other info: This role requires 9 days a month in the Rutland office.
The predicted salary is between 36000 - 60000 £ per year.
We have a fantastic opportunity for a CRM and Retention Marketing Specialist to join our team here at Lands’ End Europe in Oakham, Rutland. This is a rare and exciting opportunity for an experienced CRM Marketing Specialist to drive and deliver a full transformation of Lands End customer communications, including building the best in class, personalised, lifecycle marketing programmes via email, SMS and direct mail.
You will build effective re-engagement and new customer nurture programmes to help grow Lands End customer base. Lands End is transforming to become a digital first, data driven, customer centric business. You will bring your extensive CRM expertise and creative but data driven mindset to lead and help execute robust data collection practices, complex segmentation, multi-channel and fully personalised lifecycle marketing campaigns, engaging CRM content development, and customer insight driven communications.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
- Lead CRM tech roadmap for the European business including CRM testing to drive innovation.
- Plan, build and help execute best in class, multi-channel CRM programmes (nurture, retention, reactivation).
- Develop personalised, automated, trigger campaigns that react to the customers' wants and needs.
- Create and manage stronger, more exciting CRM content for higher engagement rates from existing customers.
- Share the workload for BAU CRM tasks.
- Always look for opportunities on how CRM can deliver on short term demand goals.
Please note this role is hybrid and will require 9 days a month in the Rutland office.
Proven experience in CRM Marketing roles in retail or any other customer centric industries where retention programmes are crucial such as hospitality, travel or e-commerce.
Customer engagement building through brand content. Worked with setting up campaigns with personalised, dynamic content. Building leads and growing subscribers via data capture campaigns. CRM tech savvy and data driven. Skills in data mining tools like SQL, Unica and business intelligence. Fluent in German or French in addition to English.
Hybrid working model. Free access to a local gym. Employee Discount. Cash Health Scheme. Free Eye Test. Employer Pension contribution up to 5%. Free on-site parking.
No agencies please.
Locations
Customer Relationship Management Specialist / CRM employer: Lands’ End Europe Ltd
Contact Detail:
Lands’ End Europe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Specialist / CRM
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the retail sector. Being tech-savvy is crucial for this role, so showcasing your knowledge of platforms like SQL and Unica during networking can set you apart.
✨Tip Number 2
Engage with professionals in the CRM and marketing fields through LinkedIn or industry events. Building connections can provide insights into the company culture at Lands’ End and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in customer engagement and retention strategies. Being able to discuss recent case studies or successful campaigns during interviews will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss how you would approach building personalised, automated campaigns. Think about specific examples from your past experience that highlight your ability to drive customer engagement and retention effectively.
We think you need these skills to ace Customer Relationship Management Specialist / CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM marketing, especially in retail or customer-centric industries. Use specific examples of successful campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in building personalised lifecycle marketing programmes and your data-driven approach.
Showcase Relevant Skills: Emphasise your technical skills, such as proficiency in data mining tools like SQL and Unica. Mention any experience you have with multi-channel marketing and how you've used data to drive customer engagement.
Highlight Language Proficiency: Since fluency in German or French is a requirement, make sure to clearly state your language skills in your application. If applicable, provide examples of how you've used these languages in a professional context.
How to prepare for a job interview at Lands’ End Europe Ltd
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM marketing roles, especially in retail or customer-centric industries. Highlight specific campaigns you've worked on and the results achieved, demonstrating your ability to drive customer engagement and retention.
✨Demonstrate Data-Driven Decision Making
Since this role requires a data-driven mindset, be ready to explain how you've used data mining tools like SQL or Unica in past projects. Share examples of how data insights have influenced your marketing strategies and improved campaign performance.
✨Emphasise Collaboration Skills
This position involves working closely with various teams. Prepare to discuss how you've successfully collaborated with stakeholders from different departments, such as E-commerce, Creative, and Finance, to achieve common goals in your previous roles.
✨Prepare for Technical Questions
As the role includes leading the CRM tech roadmap, expect questions about your technical skills and familiarity with CRM systems. Brush up on your knowledge of CRM technologies and be ready to discuss how you've implemented or improved these systems in the past.
