Sales Manager – New Hotel Opening
📍 London | 💼 £50,000–£65,000 + Bonus | Pre-Opening Role
We’re working with an exciting new hotel in London to appoint a Sales Manager who’s done it all before — someone who knows what it takes to launch a hotel from the ground up and drive commercial success from day one.
This is a rare opportunity to be the founding Sales hire for a brand-new property, joining during the pre-opening phase and playing a lead role in putting the hotel on the map.
The must-haves:
✅ You’ve opened a hotel before. You know the pace, the pressure, and the playbook – from planning pre-launch campaigns to building the right mix of business.
✅ You’re well-versed in the full channel mix – TMCs, consortia, direct bookings, OTAs, website traffic, local partnerships and more.
✅ You’re confident working independently but collaborative in nature – this role is hands-on and strategic.
The role in a nutshell:
- Be the go-to person for all things sales ahead of the hotel’s launch
- Build and manage relationships across corporate, leisure, group and agency segments
- Develop a sales strategy that aligns with revenue and marketing plans
- Drive awareness and build demand across all relevant B2B and B2C channels
- Represent the hotel at industry events and local networking forums
- Work closely with the GM and central team during the pre-opening and beyond
What’s in it for you?
A high-impact role where your work will shape the commercial success of a brand-new hotel
Salary up to ÂŁ55,000 + performance bonus
Full autonomy to build the sales function from scratch
Supportive, entrepreneurial culture – no red tape
If you’re a confident hotel sales manager with pre-opening experience, strong industry contacts and a passion for launching something fresh – we’d love to hear from you.
Contact Detail:
Sanderson King Recruiting Team