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For Companies At a Glance
- Tasks: Create and execute engaging content strategies that resonate with our customers.
- Company: Join Freja, the UK's leading bone broth brand, in a dynamic and growing team.
- Benefits: Enjoy remote work, flexible hours, competitive salary, and share options.
- Why this job: Be part of a mission-driven team that values creativity and innovation in wellness.
- Qualifications: 3+ years in content strategy, strong copywriting skills, and a passion for bone broth.
- Other info: Remote-first role with occasional office days; must genuinely love bone broth.
The predicted salary is between 28800 - 48000 £ per year.
Location: Remote first role (in Gloucestershire 1-2 days per week)
About Freja
Freja is the UK’s leading bone broth brand, a category that sits between premium ingredients and functional food, with an ecommerce-first business model. Following 4 years of rapid growth and a recent investment round, we are refreshing our brand, and building a team to scale the business. We’re a small internal team that punches above our weight. We operate a flat structure and a ‘get things done’ mentality. We all roll our sleeves up and execute.
About the Role
- Content Planning & Strategy
- Using Freja's brand book, customer research and data to plan and execute content that resonates with our key customer personas
- Develop comprehensive content calendars that align with marketing campaigns, product launches, and seasonal initiatives
- Create compelling narratives that educate consumers about the benefits of bone broth whilst positioning Freja as the category leader
- Track and analyse content performance, using insights to continuously refine strategy
- Cross-Functional Collaboration
- Work closely with social media, paid search, and ecommerce teams to ensure consistent messaging across all channels
- Partner with the Head of Brand to maintain brand voice and storytelling consistency
- Collaborate with the digital team to optimise content for SEO and conversion
- Support retail teams with content that enhances the in-store experience and drives sales
- Content Creation & Execution
- Craft compelling copy across multiple formats including video scripts, emails, landing pages, and press releases
- Develop educational content that clearly communicates the tangible benefits of bone broth to meet consumer need states
- Create persuasive messaging that highlights the advantages of Freja products over alternative solutions
- Leverage AI tools to enhance research capabilities and increase content output volume
- Test and iterate different storytelling approaches and direct response copywriting to maximise engagement and conversion
About you
The ideal candidate will have exceptional copywriting skills combined with strategic thinking and a deep understanding of consumer psychology. You'll be able to articulate how to get under the skin of the Freja customer persona, understanding the psychological and emotional need states that our products can fulfil. You should be comfortable with data analysis to inform your content decisions, whilst maintaining the creative flair needed to craft compelling narratives that educate and convert. You'll have 3+ years of experience in content strategy, ideally within food, wellness, or other consumer goods categories. Experience with challenger brands or in launching new product categories is highly valuable. You should be excited about leveraging AI tools to enhance your capabilities, whilst maintaining the authentic human touch that connects with our audience. We're a remote-first business, which means you'll need to be a self-starter who owns their work, over-communicates and knows how to manage projects effectively using digital tools. You'll be expected to spend 1-2 days per week in our office in Stroud, to collaborate with other team members and immerse yourself in the brand. Lastly, you must be a genuine consumer of bone broth. We're a team of bone broth evangelists who truly care about our mission, and you can't create authentic content unless you understand and believe in the product.
Remote-First Working
Freja operates a remote-first working environment. This means that your official place of work is at home, but we do require the team to attend weekly meetings in the office, and occasional workshops and events in other locations. Where travel is required to the office or to any other location, this is covered in expenses.
Benefits
- We are committed to continuous improvements to our team benefits and ways of working
- The opportunity to play a key role in a growing challenger brand
- Proper responsibility for a strategically important area
- Competitive salary + company performance bonus
- All employees have EMI share options, giving them the opportunity to participate in our success
- Hybrid remote-first role, 4-6 days per month in the office
- Flexible working hours
- 25 days holiday plus bank holidays and an additional day off for self-care
- The tech you need to get the job done
- Allocated budget and time off for personal and professional training and development
- Plenty of bone broth!
Contact Detail:
Freja Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist
✨Tip Number 1
Familiarise yourself with Freja's brand and its unique selling points. Understanding the nuances of their products and how they position themselves in the market will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your understanding of consumer psychology by preparing examples of how you've successfully engaged target audiences in previous roles. Be ready to discuss specific strategies you've implemented that align with Freja's mission.
✨Tip Number 3
Demonstrate your ability to leverage data in content strategy. Prepare to discuss how you've used analytics to inform your content decisions and how this has led to improved engagement or conversion rates in past projects.
✨Tip Number 4
Since Freja values a collaborative environment, think of ways you've effectively worked with cross-functional teams in the past. Be ready to share specific examples of how you contributed to successful campaigns through collaboration.
We think you need these skills to ace Content Strategist
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Freja's brand values and mission. Familiarise yourself with their products and how they position themselves in the market. This will help you tailor your application to reflect your alignment with their goals.
Showcase Relevant Experience: Highlight your experience in content strategy, especially within food or wellness sectors. Provide specific examples of past projects where you've successfully created compelling narratives or developed content calendars that drove engagement.
Demonstrate Copywriting Skills: Include samples of your copywriting work that showcase your ability to craft persuasive messaging. If possible, provide examples that relate to consumer goods or health products, as this will resonate well with Freja's focus.
Express Your Passion: Since Freja values genuine consumers of bone broth, make sure to express your enthusiasm for the product in your application. Share personal experiences or insights that demonstrate your understanding and belief in the benefits of bone broth.
How to prepare for a job interview at Freja
✨Know Your Audience
Before the interview, take time to understand Freja's customer personas and their needs. Be prepared to discuss how your content strategies can resonate with these audiences and enhance their experience with bone broth.
✨Showcase Your Copywriting Skills
Bring examples of your previous work that demonstrate your exceptional copywriting abilities. Highlight projects where you crafted compelling narratives or educational content, especially in the food or wellness sectors.
✨Emphasise Data-Driven Decisions
Be ready to discuss how you've used data analysis to inform your content strategies in the past. Share specific examples of how insights have shaped your approach and led to successful outcomes.
✨Demonstrate Your Passion for Bone Broth
Since Freja values genuine consumers of their product, express your enthusiasm for bone broth. Share personal experiences or insights that illustrate your understanding and belief in the benefits of the product.
