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For Companies At a Glance
- Tasks: Lead sales strategy and build partnerships in Retail and HoReCa channels.
- Company: Join a fast-growing beverage brand focused on health, sustainability, and innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and a flexible work environment.
- Why this job: Be part of a mission-led brand that values your voice and offers growth opportunities.
- Qualifications: Experience in sales within Retail and HoReCa sectors is essential; startup experience preferred.
- Other info: We welcome applicants from all backgrounds to help shape our future.
The predicted salary is between 36000 - 60000 £ per year.
Hiring: Strategic Sales Manager Beverage industry – Retail & HoReCa
Location: London (hybrid)
Sector: Food & Beverage
About Us
We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us.
We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.
The Role
You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets. This is a key role for someone who understands how to build a market presence from the ground up.
Key Responsibilities
- Develop and execute a sales strategy across Retail and HoReCa channels
- Identify, engage, and grow relationships with key partners across the UK
- Negotiate contracts, secure listings, and drive product visibility
- Monitor sales data and adjust strategy based on performance insights
- Represent the brand at industry events, tastings, and meetings
- Set ambitious but achievable goals and consistently meet or exceed them
What We’re Looking For
- Proven experience in sales across both Retail and HoReCa/Foodservice sectors
- A track record of launching or growing products in the UK market, ideally in startups or challenger brands
- Strong strategic thinking, paired with a hands-on, entrepreneurial approach
- Skilled negotiator and confident communicator
- Experience with beverage or FMCG brands is a plus
- A team player who values diverse perspectives and thrives in a fast-paced environment
What We Offer
- Competitive base salary with performance-based bonuses/commissions
- Real opportunities for growth and leadership within a scaling brand
- A collaborative, forward-thinking team committed to doing things differently
- A flexible and supportive work environment where your voice matters
We strongly encourage applicants from all backgrounds and identities to apply. If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you. Apply now to join our journey.
Contact Detail:
WILD Berry Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager Beverage Retail & HoReCa
✨Tip Number 1
Network within the beverage industry by attending relevant trade shows and events. This will help you meet potential partners and gain insights into the latest trends, which can be invaluable when discussing your sales strategy.
✨Tip Number 2
Research the specific Retail and HoReCa channels in the UK to understand their unique challenges and opportunities. Tailoring your approach based on this knowledge will demonstrate your strategic thinking and hands-on drive.
✨Tip Number 3
Prepare to showcase your negotiation skills by practising common scenarios you might encounter in the role. Being able to confidently discuss how you would secure listings and drive product visibility will set you apart from other candidates.
✨Tip Number 4
Familiarise yourself with the brand's mission and values, especially their focus on health and sustainability. Being able to articulate how your personal values align with theirs will resonate well during interviews and show your commitment to the brand.
We think you need these skills to ace Sales Manager Beverage Retail & HoReCa
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand the beverage brand's mission, values, and market position. This will help you tailor your application to align with their goals and demonstrate your genuine interest.
Tailor Your CV: Highlight your relevant experience in sales, particularly within the Retail and HoReCa sectors. Use specific examples of how you've successfully launched or grown products, and ensure your achievements are quantifiable.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beverage industry and your strategic vision for the role. Mention how your hands-on approach and negotiation skills can contribute to the company's growth.
Showcase Your Skills: Emphasise your strategic thinking and entrepreneurial mindset in your application. Provide examples of how you've built relationships and driven product visibility in previous roles, as these are key aspects of the job.
How to prepare for a job interview at WILD Berry Brew
✨Research the Company
Before your interview, take some time to understand the company's mission, values, and products. Familiarise yourself with their approach to health, sustainability, and innovation in the beverage industry. This will help you align your answers with their goals and demonstrate your genuine interest.
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles, particularly in the Retail and HoReCa sectors. Highlight specific achievements, such as successful product launches or partnerships you've developed. Use metrics to quantify your success, as this will make your contributions more tangible.
✨Demonstrate Strategic Thinking
Since the role requires strategic thinking, be ready to discuss how you would develop and execute a sales strategy for their brand. Think about potential challenges in the UK market and how you would address them. This shows that you can think critically and plan effectively.
✨Prepare Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful questions about the company's growth plans, team dynamics, and how they measure success in the sales department. This not only shows your interest but also helps you assess if the company is the right fit for you.
