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For Companies At a Glance
- Tasks: Manage influencer partnerships and coordinate media for brand visibility.
- Company: Join a dynamic FMCG company making waves in the tobacco industry.
- Benefits: Enjoy competitive pay, creative freedom, and opportunities for growth.
- Why this job: Be part of a vibrant team driving innovative marketing strategies and engaging with consumers.
- Qualifications: 4-5 years in FMCG/tobacco; fluency in Mandarin and Cantonese required.
- Other info: Opportunity to organise large-scale events and enhance brand presence.
The predicted salary is between 36000 - 60000 £ per year.
Key Responsibilities:
- Manage and liaise with influencers for brand promotion.
- Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
- Conduct comprehensive market research, analyse competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
- Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
- Work closely with the Business Development and Product Marketing team to gather requirements, analyse business needs, and execute tailored solutions to meet objectives for the UK market.
- Assist with developing annual budgets and provide insights to optimise resource allocation for campaigns.
- Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
- Monitor and analyse sales promotion results to assess the cost-effectiveness of campaigns and optimise future strategies.
- Organise large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.
Requirements:
- 4-5 years experience in FMCG/tobacco industry.
- Mandarin and Cantonese is a must.
Assistant Marketing Manager employer: CoreBridge Global Consulting
Contact Detail:
CoreBridge Global Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG and tobacco industries. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at StudySmarter.
✨Tip Number 2
Showcase your language skills! Since Mandarin and Cantonese are essential for this role, consider highlighting any relevant experiences where you've used these languages in a marketing context, whether in previous jobs or during your studies.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and influencer partnerships. Follow industry leaders on social media and subscribe to marketing newsletters to gather fresh ideas that you can discuss during interviews.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed or contributed to in the past. Be ready to analyse their success and what you learned from them, as this will demonstrate your ability to optimise future strategies effectively.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the FMCG or tobacco industry. Emphasise any previous roles where you managed influencer relationships, coordinated media campaigns, or conducted market research.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the key responsibilities of the Assistant Marketing Manager role. Mention your proficiency in Mandarin and Cantonese, and provide examples of successful marketing strategies you've implemented in the past.
Showcase Your Analytical Skills: Since the role involves analysing competitors’ strategies and assessing campaign effectiveness, include specific examples of how you've used data to inform marketing decisions. This will demonstrate your ability to stay ahead of industry trends.
Highlight Team Collaboration: The job requires working closely with various teams. Share experiences where you've collaborated with business development or product marketing teams to achieve common goals, showcasing your teamwork and communication skills.
How to prepare for a job interview at CoreBridge Global Consulting
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the FMCG and tobacco industries during the interview. Discuss recent trends, challenges, and successful marketing strategies that you have observed or implemented in your previous roles.
✨Highlight Your Language Skills
Since Mandarin and Cantonese are essential for this role, be prepared to discuss your proficiency in both languages. You might even want to practice a few key phrases or marketing terms in Mandarin or Cantonese to impress your interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Think about past experiences where you successfully managed influencer relationships or coordinated media outreach, and be ready to share those examples.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you conduct market research and analyse competitors' strategies. Prepare to explain your approach to assessing campaign effectiveness and how you use data to inform your marketing decisions.
