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For Companies At a Glance
- Tasks: Manage influencer partnerships and coordinate media for brand visibility.
- Company: Join a dynamic team in the FMCG/tobacco industry, driving innovative marketing strategies.
- Benefits: Enjoy opportunities for professional growth and creative freedom in a vibrant work environment.
- Why this job: Be at the forefront of marketing trends while making a real impact on brand engagement.
- Qualifications: 4-5 years in FMCG/tobacco; fluency in Mandarin and Cantonese is essential.
- Other info: Exciting chance to organise large-scale events and engage directly with consumers.
The predicted salary is between 36000 - 60000 £ per year.
Key Responsibilities:
- Manage and liaise with influencers for brand promotion.
- Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
- Conduct comprehensive market research, analyse competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
- Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
- Work closely with the Business Development and Product Marketing team to gather requirements, analyse business needs, and execute tailored solutions to meet objectives for the UK market.
- Assist with developing annual budgets and provide insights to optimise resource allocation for campaigns.
- Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
- Monitor and analyse sales promotion results to assess the cost-effectiveness of campaigns and optimise future strategies.
- Organise large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.
Requirements:
- 4-5 years experience in FMCG/tobacco industry.
- Mandarin and Cantonese is a must.
Assistant Marketing Manager employer: CoreBridge Global Consulting
Contact Detail:
CoreBridge Global Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG and tobacco industries. Attend industry events, webinars, or local meetups to connect with potential colleagues and influencers who can provide insights or referrals for the Assistant Marketing Manager role.
✨Tip Number 2
Showcase your language skills! Since Mandarin and Cantonese are essential for this position, consider highlighting any relevant experiences where you've used these languages in a marketing context, whether in previous jobs or during your studies.
✨Tip Number 3
Stay updated on the latest trends in the FMCG sector, especially regarding influencer marketing and consumer engagement strategies. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed or contributed to in the past. Be ready to explain your thought process, the strategies you implemented, and the results achieved, as this will show your capability to drive brand visibility.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the FMCG or tobacco industry. Emphasise any previous roles where you managed influencer relationships, coordinated media campaigns, or conducted market research.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities of the Assistant Marketing Manager role. Mention your proficiency in Mandarin and Cantonese, as this is a key requirement.
Showcase Your Analytical Skills: Provide examples of how you've previously analysed market trends or assessed the effectiveness of marketing campaigns. This will demonstrate your ability to devise actionable strategies based on data.
Highlight Team Collaboration: Discuss your experience working closely with cross-functional teams, such as Business Development and Product Marketing. This shows that you can effectively gather requirements and execute tailored solutions.
How to prepare for a job interview at CoreBridge Global Consulting
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the FMCG and tobacco industries. Be prepared to discuss recent trends, key competitors, and how you can leverage this knowledge to benefit the company.
✨Highlight Your Influencer Management Skills
Since managing influencers is a key responsibility, come equipped with examples of past campaigns you've worked on. Discuss how you built relationships with influencers and the impact it had on brand visibility.
✨Prepare for Market Research Questions
Expect questions about your experience in conducting market research. Be ready to explain your approach to analysing competitors and how you’ve used that information to develop successful marketing strategies.
✨Demonstrate Your Budgeting Acumen
As budgeting is part of the role, be prepared to discuss your experience with budget management. Share specific examples of how you optimised resource allocation for campaigns to achieve better results.
