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- Tasks: Lead marketing for prescription medicines, managing product lifecycle and driving commercial success.
- Company: Join a dynamic pharmaceutical company focused on innovative healthcare solutions.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Be a product champion, making a real impact in healthcare while growing your marketing skills.
- Qualifications: Degree in Marketing, Business or Life Science; experience in pharma marketing and product launches required.
- Other info: Opportunity to work with cross-functional teams and engage with external agencies for impactful campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking a highly motivated marketeer to take on the position of Product Manager responsible for an assigned portfolio of leading prescription medicines. The role manages all aspects of marketing of the product portfolio with a focus on commercial launch excellence of pipeline products. The Product Manager will drive and implement the direction and growth of the portfolio by ensuring all key performance indicators are met, including a commercial focus on sales and profit objectives, through the implementation and monitoring of the marketing plan and product pipeline launches.
Key Responsibilities:
- Seen as the product champion that manages all aspects of the product lifecycle, from defining the product roadmap, pre-launch, launch and post launch activities, demonstrating commercial launch excellence.
- Launches products successfully, utilising Microsoft Project, the commercial launch excellence dashboard, and liaising with sales, business development, regulatory and PMO.
- Prepares, implements and monitors the product marketing plan, including the setting of marketing and sales KPI’s to deliver the agreed sales targets.
- Tracks commercial product performance utilising Power BI apps and product launch tracker.
- Manage all elements of the marketing mix to maximise performance in the market; including product proposition, packaging and livery, promotion, events, materials, digital/print/social media.
- Develops and implements compelling marketing campaigns and messages that resonate with target HCP’s.
- Develops strong and relevant product value propositions and budget impact models where required, to effectively deliver the marketing strategy to enable market access, interest and formulary pull through.
- Manages and maintains product/therapy area-based content on the Company website and App, monitoring digital analytics and ensuring the Company digital marketing assets are functional.
- Collaborates with the sales team to provide marketing support materials and provides product training for the sales team as required.
- Engages with internal and senior stakeholders within the business to provide insights and support to ensure understanding and buy-in for assigned products.
- Manages relationships with external agencies including creative, media and PR, for timely and compliant creation of marketing and communications materials.
- Ensures compliant development and approval of all materials, in line with ABPI and GDPR requirements, via collaborative relationships with regulatory, PVG and medical.
- Undertakes and gathers ongoing market research and customer insights to develop a comprehensive understanding of the therapy area to tailor the strategic approach.
- Handles customer feedback and addresses issues effectively, by working closely with PVG regulatory and medical.
- Manages specific projects that help promote the overall portfolio to HCP’s and patients impacted by dysphagia and swallowing difficulties.
- Acknowledges responsibility to ensure an effective Quality Management System to achieve Quality Objectives, including product specifications and change orders related to the Company Portfolio.
- Undertakes such other reasonable duties as may be required from time to time to support the department and business activities.
Skills & Experience Required:
- Degree (or equivalent) in Marketing, Business or Life Science.
- Experience in a similar role, in the pharmaceutical industry.
- Experience of product launches – including pre and post launch activity.
- Previous experience implementing an omni-channel approach into campaigns which maximised the reach and impact of activities.
- Excellent written and verbal communicator with great presentation skills.
- Confident, articulate and persuasive.
- Strong commercial and strategic thinker.
- Methodical and analytical approach to problem-solving.
- Good research skills with the ability to identify and seek needed information.
- Great interpersonal abilities and able to build collaborative relationships and influence stakeholders.
- Self-starter who is eager to learn and develop.
Contact Detail:
Invenia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager
✨Tip Number 1
Familiarise yourself with the pharmaceutical industry, especially around product launches. Understanding the nuances of commercial launch excellence and the specific challenges faced in this sector will give you a significant edge during interviews.
✨Tip Number 2
Network with professionals already working as Product Managers in the pharmaceutical field. Attend industry events or webinars to connect with them, as they can provide insights into the role and potentially refer you to opportunities at StudySmarter.
✨Tip Number 3
Brush up on your skills with tools like Microsoft Project and Power BI. Being proficient in these platforms is crucial for tracking product performance and managing marketing plans effectively, which will impress potential employers.
✨Tip Number 4
Prepare to discuss your experience with omni-channel marketing strategies. Be ready to share specific examples of how you've successfully implemented campaigns across various platforms, as this is a key requirement for the role.
We think you need these skills to ace Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly in the pharmaceutical industry. Emphasise your skills in managing product lifecycles, launching products, and using tools like Microsoft Project and Power BI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and product management. Mention specific examples of successful product launches you've been involved in and how you’ve used an omni-channel approach to maximise impact.
Highlight Key Skills: In your application, clearly outline your skills in communication, strategic thinking, and problem-solving. Provide examples of how you've built collaborative relationships with stakeholders and managed marketing campaigns effectively.
Showcase Your Analytical Abilities: Demonstrate your methodical and analytical approach by including examples of market research you've conducted. Discuss how you've used customer insights to inform marketing strategies and improve product performance.
How to prepare for a job interview at Invenia Group
✨Know Your Product Portfolio
Before the interview, make sure you thoroughly understand the products you'll be managing. Research their features, benefits, and market positioning. This will help you demonstrate your knowledge and passion for the role.
✨Showcase Your Launch Experience
Be prepared to discuss your previous product launch experiences in detail. Highlight specific strategies you implemented and the outcomes achieved. This will show your potential employer that you have the practical skills needed for commercial launch excellence.
✨Demonstrate Analytical Skills
Since the role requires tracking performance using tools like Power BI, be ready to discuss how you've used data to inform marketing decisions in the past. Bring examples of how your analytical approach led to successful outcomes.
✨Engage with Stakeholders
The ability to collaborate with various teams is crucial. Prepare examples of how you've successfully worked with sales, regulatory, and creative teams in previous roles. This will illustrate your interpersonal skills and ability to influence stakeholders.
