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For Companies At a Glance
- Tasks: Lead design for user acquisition, engagement, and retention in a fast-paced environment.
- Company: Inflow is the #1 ADHD management app, making support accessible and effective.
- Benefits: Enjoy flexible remote work, 25 vacation days, 10 mental health days, and your birthday off.
- Why this job: Join a passionate team dedicated to improving lives through innovative product design.
- Qualifications: 5+ years in B2C mobile design with a strong portfolio and data-driven mindset.
- Other info: Experience in mental health or healthcare products is a plus.
The predicted salary is between 36000 - 60000 £ per year.
About Inflow
ADHD can make daily life challenging, but accessing effective support shouldn't be. At Inflow, we're making ADHD care accessible through our comprehensive app that combines expert-led learning with practical tools and community support. We help people understand and work with their ADHD through bite-sized learning modules, guided journaling tools, live co-working sessions, and a supportive community. Since launching in April 2021, we've become the #1 ADHD management app, helping tens of thousands of people thrive with ADHD—and we're just getting started. We are a fiercely ambitious team that thinks through everything from first principles and values logic over experience. In order to move fast, we learn fast. We believe in learning by doing, so we jump straight in. We say things as they are and believe success is driven by honesty. We're not afraid to be ourselves and while our mission is serious, we don't take ourselves too seriously.
About the role
We're seeking a Lead Product Designer (Growth) to drive user acquisition, engagement, and retention through exceptional product experiences. With 5+ years of B2C mobile design expertise, you'll blend deep user empathy with data-driven optimization to scale our impact. As a key member of the Product Growth team, you'll shape every touchpoint of the user journey—from first impression to long-term engagement. You'll partner with Product, Engineering, Marketing, and Data Science teams to identify opportunities, run experiments, and deliver meaningful improvements that help more people benefit from our product. You'll lead the entire design process, from discovery and ideation to solution design, user research, high-fidelity execution, and Design System management. Balancing iterative experimentation with bold innovation, you'll optimize key growth levers while maintaining a cohesive product experience.
Responsibilities
- Drive end-to-end design ownership across the Growth journey, from research and ideation through high-fidelity implementation and continuous optimization.
- Design and optimize key user experiences across acquisition, onboarding, activation, and retention to achieve ambitious growth metrics.
- Lead user research initiatives to uncover deep behavioral insights, pain points, and opportunities that inform product strategy.
- Develop and validate design hypotheses through A/B testing, leveraging behavioral psychology and quantitative data to maximize impact.
- Partner with cross-functional teams across Product, Engineering and Marketing to identify opportunities, influence roadmap decisions, and ensure high-quality implementation.
- Balance rapid experimentation with thoughtful, scalable solutions—knowing when to iterate quickly vs. invest in deeper exploration.
- Evolve our Design System to maintain consistency while enabling rapid experimentation and growth.
Job requirements - Must haves
- 5+ years of B2C mobile product design experience, ideally in consumer apps with proven impact on business metrics.
- Growth-driven mindset with hands-on experience in at least two areas among conversion, onboarding, activation, or retention.
- Strong portfolio demonstrating user-centered design process and measurable outcomes.
- Strong experience in A/B testing and data-informed design optimization to improve key growth metrics.
- Deep understanding of user psychology, behavioral drivers, and decision-making processes.
- A keen ability to uncover deeper user motivations, frustrations, and behaviors beyond surface-level insights, translating them into impactful design solutions.
- Ability to balance speed and long-term design impact in a fast-paced, experimentation-driven environment.
- Curiosity about user needs and business goals, using research to inform design hypotheses and decisions.
- Strong collaboration skills with engineers and product teams, ensuring seamless execution and impact.
Job requirements - Nice to haves
- Experience managing and scaling design systems to enhance consistency, scalability, and overall user experience over time.
- Background in mental health or healthcare products.
- Knowledge of ADHD and its impact on user experience.
What we can offer
- Competitive salary.
- Fast-paced learning through direct hands-on experience.
- Flexible remote working environment.
- Rest up with 25 days’ vacation per year.
- The opportunity to positively impact the lives of those with ADHD.
- Company retreats.
- 10 mental health days per year.
- Your birthday off.
Contact Detail:
Inflow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Designer (Growth)
✨Tip Number 1
Familiarise yourself with Inflow's mission and values. Understanding their approach to ADHD care will help you align your design philosophy with their goals, making it easier to demonstrate how your experience can contribute to their vision.
✨Tip Number 2
Showcase your experience in B2C mobile design by preparing case studies that highlight your impact on user acquisition and retention. Be ready to discuss specific metrics and outcomes that resulted from your design decisions.
✨Tip Number 3
Prepare to discuss your approach to user research and A/B testing. Inflow values data-driven design, so be ready to share examples of how you've used insights to inform your design process and improve user experiences.
✨Tip Number 4
Demonstrate your collaborative skills by thinking of examples where you've worked closely with cross-functional teams. Highlight how you’ve influenced product decisions and ensured high-quality implementation in past projects.
We think you need these skills to ace Lead Product Designer (Growth)
Some tips for your application 🫡
Understand the Company and Role: Before applying, take some time to understand Inflow's mission and the specifics of the Lead Product Designer (Growth) role. Familiarise yourself with their app and how it supports users with ADHD. This knowledge will help you tailor your application.
Showcase Relevant Experience: Highlight your 5+ years of B2C mobile product design experience in your CV and portfolio. Make sure to include specific examples of how your work has positively impacted business metrics, particularly in areas like user acquisition and retention.
Demonstrate User-Centered Design: In your application, emphasise your user-centered design process. Include case studies or projects that showcase your ability to conduct user research, A/B testing, and how you've translated insights into impactful design solutions.
Tailor Your Portfolio: Ensure your portfolio is tailored to reflect the skills and experiences relevant to the role. Include projects that demonstrate your growth-driven mindset and ability to balance speed with long-term design impact, as these are key aspects of the position.
How to prepare for a job interview at Inflow
✨Showcase Your Design Process
Be prepared to discuss your design process in detail. Highlight how you approach user research, ideation, and testing, especially in relation to B2C mobile products. Use examples from your portfolio to illustrate your user-centred design approach and the measurable outcomes you've achieved.
✨Demonstrate Data-Driven Decision Making
Since the role focuses on growth metrics, be ready to explain how you've used data to inform your design decisions. Discuss specific A/B tests you've conducted and the insights gained from them, showcasing your ability to blend user empathy with data-driven optimisation.
✨Emphasise Collaboration Skills
This position requires working closely with cross-functional teams. Share experiences where you've successfully collaborated with product managers, engineers, or marketers. Highlight how these collaborations led to impactful design solutions and improved user experiences.
✨Express Your Curiosity and Passion
Inflow values a growth-driven mindset and curiosity about user needs. Convey your enthusiasm for understanding user psychology and how it informs your design work. Discuss any relevant experiences that demonstrate your commitment to learning and adapting in a fast-paced environment.
