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For Companies At a Glance
- Tasks: Manage and optimize PPC campaigns to drive traffic and generate leads.
- Company: Join a growing B2B financial services company in Glasgow.
- Benefits: Enjoy personal growth, competitive salary, and hybrid working options.
- Why this job: Be part of a dynamic team with opportunities for development and expansion.
- Qualifications: 3 years of PPC experience, Google Ads knowledge, and strong analytical skills required.
- Other info: Diversity is valued; inclusive environment for all applicants.
The predicted salary is between 30000 - 70000 £ per year.
Title: PPC Manager
Location: Glasgow
Salary: Up to £50,000
We are excited to share a brand new PPC Manager opportunity that would see the selected candidate driving growth with an expanding business.
Our client specialises in Business to Business (B2B) financial services, with imminent growth plans. We are seeking a talented PPC professional to help with expansion and reach new markets.
The Role
We are looking for a talented and experienced PPC professional to join a dynamic marketing team. In this role, you will take ownership of managing and optimising pay-per-click (PPC) campaigns, driving targeted traffic, generating high-quality leads, and maximizing ROI.
The role comes with growth and development opportunities, as the organisation itself continues to go through growth and expand territories.
Responsibilities
- Develop, implement, and manage PPC campaigns across Google and Bing.
- Conduct keyword research and ad copywriting to optimize campaign performance
- Monitor and analyse campaign performance data to make data-driven decisions and optimizations
- Collaborate with the marketing team to align PPC strategies with overall marketing goals
- Stay up to date with industry trends and best practices in PPC advertising
Requirements
- Around 3 years’ experience with PPC campaigns
- In-depth knowledge of Google Ads and Bing Ads
- Strong analytical skills and ability to interpret complex data
- Excellent communication and teamwork skills
- Google AdWords certification
- Experience using Semrush
- Salesforce experience is preferred.
Benefits
- Personal growth and development opportunities
- Competitive salary for market rates
- Regular Company Outings & Events
- Hybrid working options
*Feedback for applications will be slightly delayed over the festive period. We will get back to you as soon as possible
Diversity Commitment: Our client values diversity at all levels within their organization. They are committed to creating an inclusive environment where everyone can thrive regardless of race, gender identity or expression sexual orientation religion national origin disability age or any other protected status.
How to apply: please apply below or get in touch directly with Fraser Gillespie;
Please note: All applicants must be based within a reasonable distance to the job location and have the right to work within the UK. No sponsorship is offered.
PPC Manager employer: Nine Twenty Recruitment
Contact Detail:
Nine Twenty Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarize yourself with the latest trends in PPC advertising, especially within the B2B financial services sector. This knowledge will help you demonstrate your expertise during interviews and show that you're proactive about staying current.
✨Tip Number 2
Network with professionals in the PPC field, particularly those who have experience in B2B marketing. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share metrics that highlight your success, such as ROI improvements or lead generation increases, to showcase your impact.
✨Tip Number 4
Since collaboration is key in this role, think of examples where you've successfully worked with a marketing team. Highlight your communication skills and how you align PPC strategies with broader marketing goals.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the PPC Manager position. Tailor your application to highlight your relevant experience in managing and optimizing PPC campaigns.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 3 years of experience with PPC campaigns, particularly your knowledge of Google Ads and Bing Ads. Mention any certifications, like Google AdWords, that you hold.
Showcase Analytical Skills: Demonstrate your strong analytical skills by providing examples of how you've used data to drive decisions and optimize campaign performance in previous roles.
Align with Company Values: Reflect the company's commitment to diversity and inclusion in your application. Share experiences that showcase your ability to work in diverse teams and contribute to an inclusive environment.
How to prepare for a job interview at Nine Twenty Recruitment
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the results you achieved. This will demonstrate your hands-on experience and understanding of PPC management.
✨Data-Driven Decision Making
Since the role emphasizes analytical skills, come ready to talk about how you've used data to optimize campaigns. Share examples of how you monitored performance metrics and made adjustments based on your findings.
✨Align with Marketing Goals
Understand the company's overall marketing strategy and be ready to discuss how your PPC efforts can align with these goals. This shows that you are not just focused on PPC but also understand its role within the broader marketing context.
✨Stay Updated on Industry Trends
Demonstrate your knowledge of current trends and best practices in PPC advertising. Mention any recent changes in Google Ads or Bing Ads that could impact campaign performance, showing that you are proactive and informed.
