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- Tasks: Lead B2B product marketing strategy for Prime Video Advertising in Europe.
- Company: Join Amazon, a global leader in digital video services and innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape the future of entertainment while working with a passionate team.
- Qualifications: Experience in marketing, data-driven decision making, and leading cross-functional teams required.
- Other info: This is a fixed-term maternity cover role with potential for impactful contributions.
The predicted salary is between 43200 - 72000 £ per year.
This is a fixed-term contract covering a maternity leave.
Are you interested in shaping the future of movies and television? Do you want to define how and what Amazon customers watch next? Prime Video is a leading digital video service, now available in over 240 countries and territories, offering a vast library of TV shows and movies, including Originals, Exclusives, and live sports. As streaming replaces traditional linear TV, Prime Video Video Advertising is rapidly evolving. Our team operates in a dynamic, global environment, innovating for our customers.
We are seeking a Head of Product Marketing for Prime Video Advertising in Europe on a fixed-term (maternity cover). This role leads our B2B product marketing strategy, focusing on positioning, go-to-market strategies, advertiser engagement, and sales enablement across the region. The ideal candidate is strategic, execution-focused, communicates effectively, and is data-driven, capable of leading a team and collaborating cross-functionally with Ad Sales, Prime Video, Amazon MGM Studios, and other teams to drive growth and advocacy.
Key responsibilities include:- Shaping Prime Video's B2B marketing strategy in the EU, aligning with GTM objectives and brand positioning at industry events.
- Developing messaging and marketing plans to influence advertiser perceptions and increase awareness of Prime Video advertising in the EU.
- Collaborating with product marketing, sales, GTM, and Insights teams to align objectives with business goals.
- Managing marketing budgets with a data-driven approach.
- Advising senior leadership, ensuring strategic alignment across initiatives.
- Building and executing 'Upfronts' strategies for Prime Video Ads in the EU.
- Planning and executing regional and local events, defining success metrics, and refining strategies based on performance insights.
- Influencing stakeholders to secure resources and align priorities.
- Overseeing insights sourcing and communication.
- Conducting market benchmarking to identify trends and opportunities.
- Establishing scalable workflows for B2B marketing execution.
- Developing sales enablement tools and training to support revenue growth.
- Staying informed on industry trends and emerging technologies.
- Leading and developing a team of product marketing managers.
- Experience leading cross-functional teams and aligning strategies.
- Using data and metrics to measure impact and improve initiatives.
- Presenting metrics and progress to senior leadership.
- Professional marketing experience, including supporting brand partnerships and high-impact events.
- Proven ability to lead complex programs independently.
- Strong budget management skills.
- Excellent communication and influencing skills.
- Analytical mindset with data interpretation skills.
- Experience scaling marketing campaigns from concept to execution.
- Self-motivated, capable of working in a fast-paced environment.
- Experience working across marketing, product management, analytics, UX, and research.
- Industry experience in advertising or streaming/media.
- Familiarity with insights platforms, Salesforce, or measurement tools.
Amazon is committed to diversity and equal opportunity. We value your passion to discover, invent, and simplify. Protecting your data privacy is a priority; see our Privacy Notice. If you need accommodations during the application process, visit this link.
Head of Product Marketing (maternity cover), Prime Video Advertising, EU (London) employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (maternity cover), Prime Video Advertising, EU (London)
✨Tip Number 1
Network with professionals in the advertising and streaming industries. Attend relevant events or webinars where you can meet people who work at Prime Video or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B product marketing, especially within the digital advertising space. Being well-versed in current strategies and technologies will help you stand out as a knowledgeable candidate during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led cross-functional teams in the past. Highlight your ability to align diverse strategies and drive results, as this is crucial for the Head of Product Marketing role.
✨Tip Number 4
Research Prime Video's current advertising initiatives and campaigns. Understanding their positioning and recent developments will allow you to speak knowledgeably about how you can contribute to their goals and enhance their marketing strategies.
We think you need these skills to ace Head of Product Marketing (maternity cover), Prime Video Advertising, EU (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Product Marketing position. Understand the key responsibilities and qualifications required, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in B2B environments. Emphasise your leadership skills and any experience with cross-functional teams, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the media and advertising industry. Discuss how your background aligns with the responsibilities of the role and provide specific examples of your achievements in similar positions.
Highlight Data-Driven Achievements: Since the role requires a data-driven approach, include metrics and results from your previous marketing campaigns. Demonstrating your ability to use data to drive decisions will strengthen your application.
How to prepare for a job interview at ENGINEERINGUK
✨Understand the Product and Market
Before the interview, make sure to research Prime Video Advertising thoroughly. Understand its current position in the market, key competitors, and recent trends in the streaming industry. This knowledge will help you demonstrate your strategic thinking and ability to shape B2B marketing strategies.
✨Showcase Your Leadership Skills
As a Head of Product Marketing, you'll need to lead cross-functional teams. Be prepared to discuss your previous experiences in leading teams, aligning strategies, and how you've successfully influenced stakeholders. Use specific examples to illustrate your leadership style and effectiveness.
✨Prepare Data-Driven Insights
Since the role requires a data-driven approach, come equipped with examples of how you've used data to inform marketing strategies or measure campaign success. Be ready to discuss metrics you've tracked and how they influenced decision-making in your past roles.
✨Demonstrate Communication Skills
Effective communication is crucial for this role. Practice articulating your thoughts clearly and concisely. You may be asked to present ideas or strategies during the interview, so consider preparing a brief presentation on a relevant topic to showcase your communication prowess.
