Head of Membership Engagement

Our client, a leading Trade Association based in Southwark, Central London, is seeking a Head of Membership Engagement to join their team.

The Role of Head of Membership Engagement:

• Working under the direction of the Executive Director, the postholder will be responsible primarily for developing and delivering membership engagement, recruitment and retention strategy.
• Deliver excellent support to members.
• Ensure retention of current members.
• Increase recruitment of new members.

Duties and responsibilities:

• Review current approach to membership engagement, recruitment and retention and devise a strategy to formalise and strengthen activities in these areas.
• Build and sustain strong working relationships with members at a senior level.
• Identify prospective companies who could become members.
• Build and implement a membership growth strategy, targeting prospective members across the UK.
• Instigate contact and build effective relationships with existing and prospective members at CEO/exec level.
• Communicate the benefits of membership to both existing and potential members.
• Respond to queries about member benefits from potential new members.
• Devise and implement new processes and systems to enhance the member experience.
• Create meaningful feedback loops and build cross-functional relationships with other team members.
• Design and implement an annual Membership Survey to track success in supporting members and identify areas for improvement.
• Manage the process of new membership applications and renewals.
• Manage the administration and logistical elements of member attended meetings.
• Identify opportunities to promote activities and work on behalf of members through various channels.

Person specification – Knowledge and experience:

• Significant experience of growing membership and leading membership services from a similar organisation.
• Experience of developing and improving administrative processes.
• Demonstrable competency in strategic planning and business development.
• Excellent interpersonal, influencing and communication skills at CEO/exec level.
• Commercial awareness.
• Experience of managing and developing CRM databases.
• Strong IT skills.

The role will work closely with the executive team but will require good networking and team-working skills across the whole organisation. While the role is predominantly based in London, it will require attendance at events, member meetings, and members' offices across England and Wales.

To apply to this role, please send your CV. Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion.