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- Tasks: Lead demand generation strategies and marketing campaigns to drive revenue and generate leads.
- Company: Join a global leader in security evidence management software with a mission to make a positive impact.
- Benefits: Enjoy 25 days holiday, private medical insurance, birthday off, and hybrid working options.
- Why this job: Be part of a diverse team that champions innovation and makes the world safer every day.
- Qualifications: 4+ years in B2B demand generation, strong analytical skills, and a degree in marketing or related field.
- Other info: Collaborate with international teams and enjoy a supportive work culture focused on personal growth.
The predicted salary is between 52000 - 78000 £ per year.
Demand Generation Manager
Job Type : Permanent
Location: London Hybrid
Salary : Up to£65,000 DOE
Consultant: Mags Rendle
Excellent career opportunity!
The Organisation
TDRC are excited to be working with aglobal leader in security evidence management software. Their systems play a crucial role in the private security sector as well as within healthcare, retail and within sport.
They are supplying and supporting cameras and software to clients in 40+ countries and have offices in the UK, USA and Hong Kong with their international activities growing rapidly.
In this rapidly expanding market, they have sold equipment to the majority of Police Forces in the UK as well as many local authorities and private organisations. It's an exciting time to be joining this firm as they continue to lead the world in the development and application of their technology, with their influence spanning over 40 countries. Their mission to make a positive impact continues to gain momentum.
The Role
The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the Company in line with defined targets.
Your Responsibilities and Tasks
Demand Generation
Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI.
Deliver against the demand generation targets as set by the Head of Marketing.
Work closely and collaboratively with the sales and marketing teams in the execution of demand generation campaigns for multiple markets.
Work closely with and lead, as appropriate, the Events Marketing Specialist to drive target audiences to our range of events.
Work collaboratively with the Marketing Assistant to optimise social media content and touchpoints to generate demand.
Work collaboratively with the Marketing Operations Lead to optimise email marketing and marketing automation programmes.
Content and Communications
Create high quality marketing content in a range of formats to generate demand and support marketing campaigns.
Ensure content is shared in the right format with the right audience.
Work closely with and support the Head of Marketing in ensuring content is consistent with the brand guidelines and tone of voice, whilst driving impact and creativity across touchpoints.
Research and develop effective value propositions and content for target accounts as part of Account-Based Marketing (ABM) campaign activity
Campaign Creation and Management
Work closely with the Head of Marketing to create and execute integrated global marketing campaigns which align with the overall marketing strategy to meet targets.
Support the Head of Marketing with ABM execution by delivering high value content which captures and nurtures high potential leads.
Work closely with the Sales teams to optimise conversions across the marketing funnel to improve success from lead to sale, by understanding challenges and blockers and implementing tactics and campaigns to solve these.
Data and Analytics
Use data and analytics such as leads, conversions and revenue to measure and improve the performance of demand generation efforts.
Provide reporting, insights, and recommendations on the performance of demand generation activities.
Proactively identify and resolve challenges within the demand generation process.
Finance, Forecasting and Reporting
Support the Head of Marketing with forecasting the demand generation budgets and targets.
Track the marketing campaign ROI and support the Head of Marketing in managing the marketing budget and spend.
Industry Knowledge
Monitor industry trends and stay up to date on demand generation trends and technologies.
Conduct market and customer research to identify opportunities and challenges.
Attend industry events to build relationships and promote the Company.
Your Qualifications, Technical Skills, and Experience
Essential
4+ years’ experience in B2B demand generation role including experience with outbound marketing and inbound lead generation.
Demonstrable success in driving pipeline growth and revenue through integrated campaigns.
Proficiency in sales and marketing technologies – marketing automation, CRM, social medial management, and analytical platforms.
Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation.
Highly adept at copywriting with ability to create engaging marketing content.
Experience of collaborating with international vendors and teams.
Strong analytical skills with ability to use data to inform decisions and strategy development.
Degree in marketing or related field.
Desirable
Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite.
Knowledge of data analysis and visualization tools such as Tableau.
Previous people management experience.
Your Personal Skills and Attributes
High drive and energy.
Ability to work at pace.
Ability to thrive in a fast-paced environment and work to deadlines.
Excellent verbal and written communication skills.
Team player with ability to collaborate effectively.
Ability to multitask and balance competing priorities effectively.
Rigorous attention to detail with a quality-first approach.
Excellent project management and time management skills.
Ability to problem solve and make decisions.
Benefits
25 – Holiday + holiday purchase scheme
Lovely working environment – Great location and welcoming staff.
Private Medical Insurance : Your health matters, and we've got you covered.Birthday Off : Celebrate your day your way – it’s on us.Holiday Purchase : Need more downtime? Purchase up to an additional 5 days of holiday.Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.Time for You : We value your personal time. That’s why we aim to finish work at 2pm on Fridays.Better Working : We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home. Pension: Plan for tomorrow with our pension scheme via NEST
Shopping discounts
Why apply
This isn't just about taking on a job—it's about being part of a family that champions change. This company combine their passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. Surrounded by a diverse, forward-thinking team, you’ll experience a culture where ideas flourish, growth is nurtured, and every day is an opportunity to make a real difference. And with an array of benefits tailored to your wellbeing and development, they ensure that while you're taking care of our mission, they will be taking care of you.
Apply below And Mags will be in touch to discuss the role further.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
Demand Generation Manager employer: The Digital Recruitment Company
Contact Detail:
The Digital Recruitment Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarize yourself with the latest trends in demand generation and marketing technologies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the security evidence management software industry. Attend relevant events or webinars to build connections that could provide insights into the company and its culture, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in driving pipeline growth and revenue through integrated campaigns. Highlight your experience with ABM and how you've used data analytics to inform your strategies.
✨Tip Number 4
Showcase your collaborative skills by thinking of ways you can work effectively with sales and marketing teams. Be ready to share ideas on how to optimize conversions across the marketing funnel, as this is crucial for the role.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Demand Generation Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for demand generation and your understanding of the security evidence management software industry. Use specific examples from your past experiences to demonstrate your success in similar roles.
Highlight Relevant Experience: In your CV, emphasize your 4+ years of experience in B2B demand generation, particularly focusing on your achievements in lead generation and campaign success. Mention any relevant tools and technologies you are proficient in.
Showcase Analytical Skills: Since data and analytics are crucial for this role, include examples of how you've used data to drive decisions and improve campaign performance. This will demonstrate your analytical capabilities and strategic thinking.
How to prepare for a job interview at The Digital Recruitment Company
✨Showcase Your Demand Generation Experience
Be prepared to discuss your previous roles in B2B demand generation. Highlight specific campaigns you've led, the strategies you implemented, and the measurable results you achieved. This will demonstrate your ability to drive pipeline growth and revenue.
✨Familiarize Yourself with Relevant Tools
Make sure you have a good understanding of the sales and marketing technologies mentioned in the job description, such as CRM systems, marketing automation tools, and analytics platforms. Being able to speak confidently about these tools will show that you're ready to hit the ground running.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with sales and marketing teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you overcame challenges and contributed to team success, showcasing your teamwork skills.
✨Demonstrate Analytical Skills
The role requires strong analytical skills to measure and improve demand generation efforts. Prepare to discuss how you've used data to inform your decisions in past roles, including any specific metrics or KPIs you tracked and how they influenced your strategies.
