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- Tasks: Lead event marketing initiatives and manage digital campaigns across social and web channels.
- Company: Join a dynamic team focused on enhancing brand awareness and driving engagement.
- Benefits: Enjoy flexible working options, corporate perks, and opportunities for professional growth.
- Why this job: Be part of exciting events that make a real impact while collaborating with creative minds.
- Qualifications: 5+ years in event management or related roles; strong planning and coordination skills required.
- Other info: Work closely with internal teams and external partners to deliver seamless experiences.
The predicted salary is between 28800 - 48000 £ per year.
As a Marketing Manager, you will be responsible for leading event marketing initiatives while driving digital marketing execution across social and web channels. You will be comfortable working under pressure to tight deadlines and managing multiple projects simultaneously - working closely with internal stakeholders, external vendors, and affiliates/partners to deliver engaging experiences that enhance brand awareness, drive engagement, and generate leads. From pre-event promotion to post-event follow-ups and KPI tracking, you will ensure our events and campaigns are seamless, impactful, and aligned with our business goals.
Key Accountabilities
- Lead overall event coordination with internal teams and external partners, proactively horizon scanning for opportunities to attend and sponsor market leading events.
- Plan, promote, and manage pre-event marketing to maximise attendance and engagement.
- Execute on-the-day event management for both in-person and virtual events to ensure smooth operations.
- Oversee post-event follow-up and data management, ensuring leads and insights are properly captured and actioned.
- Track event performance by defining and reporting on key KPIs and ROI.
- Manage and report on events related data including guest information and suppliers.
- Manage social media campaigns to promote events, thought leadership, and brand engagement.
- Support broader marketing efforts including managing both large and small datasets.
- Update and optimise website content and event landing pages working with the wider Marketing & CX team to ensure event registration pages, writeups and other pages are compelling and drive conversions.
- Collaborate with designers and content teams to create marketing assets that align with event promotions and brand messaging.
Knowledge and Experience
- 5+ years' experience in event management or a related role.
- Strong event planning and coordination skills with experience managing in-person and virtual events.
- Experience running pre-event, live-event, and post-event marketing campaigns.
- Knowledge of social media, web content management, and digital marketing tools.
- Strong ability to track and analyse event performance metrics.
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
Contact Detail:
ZEDRA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the event management and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in event marketing.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and platforms. Being well-versed in social media management and web content optimisation will give you an edge when discussing your capabilities during interviews.
✨Tip Number 3
Prepare to discuss specific examples of past events you've managed. Highlight your role in pre-event promotion, on-the-day execution, and post-event analysis to demonstrate your comprehensive understanding of the event lifecycle.
✨Tip Number 4
Stay updated on key performance indicators (KPIs) relevant to event marketing. Be ready to talk about how you've tracked and reported on these metrics in previous roles, showcasing your analytical skills and results-driven approach.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event management and digital marketing. Use specific examples that demonstrate your ability to manage multiple projects and work under pressure.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and events. Mention how your skills align with the job description, particularly your experience in managing both in-person and virtual events.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've led, attendance numbers you've increased, or KPIs you've met in previous roles.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Marketing Manager role.
How to prepare for a job interview at ZEDRA Group
✨Showcase Your Event Management Experience
Be prepared to discuss specific events you've managed in the past. Highlight your role in planning, executing, and following up on these events, especially how you maximised attendance and engagement.
✨Demonstrate Your Digital Marketing Knowledge
Familiarise yourself with the latest digital marketing tools and trends. Be ready to explain how you've used social media and web content management to promote events and drive brand engagement.
✨Prepare for KPI Discussions
Understand key performance indicators relevant to event marketing. Be ready to discuss how you've tracked and reported on event performance metrics in previous roles, and how you can apply this knowledge to their needs.
✨Emphasise Collaboration Skills
Since the role involves working closely with various stakeholders, prepare examples of how you've successfully collaborated with internal teams and external partners to achieve common goals.
