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- Tasks: Lead global marketing strategies for a flagship biostimulatory injectable.
- Company: Join a leading global medical aesthetics organisation based in London.
- Benefits: Enjoy competitive salary, remote work options, and professional development opportunities.
- Why this job: Be part of a dynamic team shaping innovative marketing strategies with real-world impact.
- Qualifications: Experience in injectable aesthetics and proven leadership in global marketing required.
- Other info: Opportunity to collaborate with cross-functional teams and key opinion leaders.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a global medical aesthetics organization seeking a Global Marketing Manager to join their London office. The Global Marketing Manager will lead their flagship biostimulatory injectable and have responsibility for developing the annual Global Brand Plan and strategic framework, delivering programs to affiliates, and ensuring a consistent, differentiated global brand identity across B2B2C and B2B platforms.
Responsibilities:
- Develop and implement strategic launch plans, ensuring seamless rollout across regional and country teams.
- Lead the Global Brand Team and drive the annual strategic planning process.
- Shape and manage a high-performing team, ensuring accountability for performance and objectives.
- Collaborate with the Global Brand Team to create and align on strategic pillars and framework.
- Ensure consistency in global brand positioning, messaging, and creative assets.
- Gather insights, track campaign effectiveness, and adjust strategies based on market data and competitor analysis.
- Collaborate with country teams to co-create relevant strategic frameworks.
- Support financial forecasts and development of annual metrics to monitor campaign success.
- Work with cross-functional teams, including medical affairs and training, to execute deliverables and defense activities.
- Align segmentation, targeting, and key metrics monitoring.
- Develop relationships with key opinion leaders to support external advocacy.
- Collaborate with other Aesthetic Brand teams to maximize the full facial portfolio and explore cross-selling opportunities.
- Develop and execute marketing tactics, including digital assets, events, and promotional materials.
- Lead creative development and manage agencies to execute brand strategies.
- Oversee the promotional budget and ensure alignment with tactical programs.
- Monitor competitors and develop counter-competitive strategies.
- Lead portfolio and pipeline strategic planning in collaboration with commercial, R&D, and medical teams.
- Shape long-term product development plans and business cases for new assets.
Qualifications:
- The ideal candidate will have experience in injectable aesthetics.
- University degree in business or medical fields.
- Proven leadership of a global brand team, developing and executing brand strategies.
- Strong experience in strategic LRP, product positioning, and competitive differentiation.
- Minimum 2 years in global marketing roles, with 3 years in country-level strategic marketing.
- Expertise in managing budgets and demonstrating ROI.
- Experience marketing across diverse global markets.
Contact Detail:
Med Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager
✨Tip Number 1
Network with professionals in the medical aesthetics field. Attend industry conferences and events to meet potential colleagues and learn about the latest trends. Building relationships can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest developments in injectable aesthetics. Stay updated on market trends, competitor strategies, and consumer preferences. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss your leadership experience in detail. Think of specific examples where you've successfully led a team or project, particularly in a global context. Highlight how you managed diverse teams and achieved strategic goals.
✨Tip Number 4
Showcase your ability to collaborate across functions. Be ready to explain how you've worked with different departments, such as R&D and medical affairs, to achieve marketing objectives. This will demonstrate your versatility and teamwork skills.
We think you need these skills to ace Global Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global marketing, particularly in the medical aesthetics field. Emphasise your leadership roles and any successful brand strategies you've developed.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the industry. Discuss specific examples of how you've led teams and executed successful marketing campaigns, aligning them with the responsibilities outlined in the job description.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to develop and implement strategic plans. Provide examples of how you've used market data and competitor analysis to shape marketing strategies in previous roles.
Highlight Cross-Functional Collaboration: Mention any experience you have working with cross-functional teams, such as medical affairs or R&D. This will show that you can effectively collaborate to achieve common goals, which is crucial for this position.
How to prepare for a job interview at Med Talent
✨Showcase Your Strategic Thinking
As a Global Marketing Manager, you'll need to demonstrate your ability to develop and implement strategic plans. Be prepared to discuss specific examples of how you've successfully launched products or campaigns in the past, focusing on your thought process and the outcomes.
✨Highlight Leadership Experience
This role requires strong leadership skills. Share experiences where you've led a team, shaped performance objectives, and driven accountability. Use metrics to illustrate your success in managing teams and achieving goals.
✨Understand the Market Landscape
Familiarise yourself with the medical aesthetics industry, particularly injectable products. Be ready to discuss current trends, competitor strategies, and how you would position the brand effectively in this competitive landscape.
✨Prepare for Cross-Functional Collaboration
Collaboration is key in this role. Think of examples where you've worked with cross-functional teams, such as R&D or medical affairs, to achieve marketing objectives. Highlight your communication skills and ability to align diverse teams towards a common goal.
