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- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing rapid growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a cash-back healthcare plan.
- Why this job: Make a real impact while developing your skills in a collaborative environment.
- Qualifications: B2B tech marketing experience with a focus on data-driven strategies is essential.
- Other info: Opportunity for training and development, plus recognition awards for outstanding performance.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team to collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable: Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in data-driven strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your experience with tools like Semrush and Hotjar by preparing specific examples of how you've used them to optimise campaigns or improve user journeys. This practical knowledge can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the cybersecurity industry. Attend webinars or join relevant online communities to gain insights and make connections that could be beneficial when applying for this role.
✨Tip Number 4
Prepare to discuss your approach to collaboration with content, sales, and product teams. Highlighting your teamwork skills and how you’ve successfully worked across departments will demonstrate your fit for this pivotal role.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description. Understand the key responsibilities and required skills, especially focusing on data-driven digital marketing, user experience, and optimisation.
Tailor Your CV: Customise your CV to highlight relevant B2B tech marketing experience and any specific achievements in data-driven roles. Emphasise your familiarity with PPC, SEO, and tools like HubSpot, Semrush, and Hotjar.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the cybersecurity industry. Mention how your skills align with the company's goals and how you can contribute to their growth.
Showcase Your Data Skills: In your application, provide examples of how you've successfully used data to optimise user journeys or improve marketing strategies. Highlight any specific metrics or results that demonstrate your impact in previous roles.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or analytics platforms you've worked with, and be ready to explain how you measure success.
✨Demonstrate Your Understanding of User Journeys
The company is looking for someone who can shape user journeys effectively. Be ready to talk about your experience in mapping out user experiences and how you've optimised these journeys in previous roles.
✨Familiarise Yourself with Their Tech Stack
Research the digital tools mentioned in the job description, such as HubSpot, Semrush, and Hotjar. If you have experience with these tools, be sure to mention it during the interview, as it shows you're already aligned with their processes.
✨Prepare for Collaborative Scenarios
This role involves working closely with various teams. Think of examples where you've successfully collaborated with content, sales, or product teams. Be ready to discuss how you handle differing opinions and drive projects forward together.
